Walt Disney Studios set a record $10 billion in worldwide box office ticket sales through Dec. 8 with current theatrical hit Frozen II — a notable milestone achieved without a “Star Wars” movie or breakout 20th Century Fox title.
Disney in July broke its previous $7.6 billion box office haul. Fox Studios’ theatrical titles topped $2 billion at the box office.
For home entertainment, Disney’s fiscal largess is a gift that keeps on giving despite ongoing consumer migration toward over-the-top video distribution.
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Disney titles have historically performed well in sales of DVD and Blu-ray Disc, and more recently in digital sellthrough as well. Despite launching a branded SVOD platform featuring original movies, Disney will continue to stream new releases after their retail window.
And that’s a no brainer when looking at recent movie sales.
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Marvel Studios’ Avengers: Endgame is the top-selling disc in 2019, according to VideoScan. Captain Marvel, Bohemian Rhapsody (Fox), Toy Story 4 and Aladdin all rank among the top 10 this year.
It’s a trend Disney Home Entertainment has driven the past four years.
In 2016, Disney led all studios at retail disc sales with Star Wars: The Force Awakens, supported by Pixar’s Finding Dory, Zootopia and Captain America: Civil War.
The next year Disney again topped retail disc sales with Moana and Beauty and the Beast.
In 2018, Disney home entertainment outdid itself, spearheaded by Black Panther, Avengers: Infinity War, Star Wars: The Last Jedi, Coco and Thor: Ragnarok.
Last November, CEO Bob Iger Iger gave a shout out to home entertainment — his first in years — which he said continued to deliver strong retail results in the face of OTT. At the time Iger suggested there was ongoing internal strategy about putting theatrical content into retail channels sooner.
“The home video window continues to be quite important to us,” he said. “You’ll likely see us protect that as well, although there’s going to be discussion around whether there’s an opportunity to move product into that window maybe a little sooner.”
To date, Disney’s 90-day theatrical window remains largely intact.