ViacomCBS — which is planning to rebrand CBS All Access into a “super service” on par with HBO Max, Peacock and Disney+ — Aug. 6 reported its SVOD services CBS All Access and Showtime OTT reached 16.2 million combined subscribers through the second quarter ended June 30.
That’s up 74% from 9.3 million subs during the previous-year period.
The company announced All Access continued to break undisclosed records, with paid subs, streams and minutes watched reaching all-time highs in the quarter — driven by original programming, Paramount movies and children’s content from Nickelodeon. Showtime OTT also delivered its “best quarter ever” in subscriber sign-ups, streams and minutes watched, the company announced, driven by original programming, including “Homeland,” “Billions” and “The Chi.”
Separately, ViacomCBS-owned AVOD platform Pluto TV grew its domestic monthly active users 61% to 26.5 million, from 16.5 million during the previous-year period. In April, Pluto TV entered 17 Latin American markets, and in addition to its presence in Europe, this expansion brought Pluto TV’s total international monthly users to 6.5 million — or 33 million worldwide. Pluto TV increased its platform distribution through deals with Verizon, TiVo and LG.
ViacomCBS said domestic streaming and digital video revenue in the quarter rose to $489 million, up 25% year-over-year, driven by 52% growth in streaming subscription revenue.
“Our results underscored … rapid acceleration of our streaming business, where we achieved record users and revenue in free and pay while building toward the relaunch of our diversified super service,” CEO Bob Bakish said in a statement.
Indeed, last month ViacomCBS unveiled the first major step in transforming All Access in early 2021. The company added more than 3,500 episodes from the ViacomCBS portfolio, spanning series from BET, Comedy Central, MTV, Nickelodeon, Smithsonian and more. The All Access library now has more than 20,000 episodes and movies. The platform will be home to a slate of new original and exclusive movies and series, including “Big Brother Live Feeds,” “The Stand,” animated series “Star Trek: Lower Decks,” feature film The SpongeBob Movie: Sponge on the Run, and “Kamp Koral,” a new original kids’ series premiering in 2021 and the first spinoff derived from “SpongeBob SquarePants.”
The new All Access will also feature live programming, including news, tentpole events, sports, local CBS stations nationwide and CBSN, CBS News, The Super Bowl, The Grammy Awards, The Academy of Country Music Awards and The Tony Awards. It will also feature major sporting events from golf to football to basketball and UEFA club soccer competitions as the exclusive streaming home to the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League in the United States.