Blu-ray Disc players have long doubled as a conduit to the internet, connecting users with third-party streaming services. With the continued proliferation of Roku, Amazon Fire TV, connected TVs, Apple TV, Google Chromecast and connected video game consoles, streaming use of BD players is waning.
New data from eMarketer suggests 23.2 million people will use a BD player to stream video, down from 24.5 million in 2021, and 25.7 million in 2020. That compares with 135.2 million accessing the internet through a smart-TV, 117.3 million using a Roku player and 104.6 million using an Amazon Fire TV device.
Most TV-makers have outsourced their operating systems to Amazon, Roku and Google, according to eMarketer. Sensing the growing ad revenue opportunity, Samsung, LG and Vizio have built their own systems. the research firm estimates that these players’ combined ad revenue will grow from $1.37 billion in 2021 to $6.17 billion in 2026.
“With so much ad revenue on the line, expect a few more TV brands to build CTV operating systems, stop licensing from tech giants, and go in on advertising in 2022,” read the report.