Heading into last week’s Black Friday retail weekend in the United Kingdom, tech shoppers apparently weren’t looking for DVD players, desktop PCs and MP3 devices.
New data from Ofcom, U.K.’s communications regulator, found that 64% of consumers shopped for a DVD/Blu-ray Disc player in 2018 – down from 83% in 2008. Another 27% bought a MP3 player, compared to 44% in 2008. Less than 30% bought a PC, down from 69%.
“As technology evolves and transforms how we live our lives, the devices we rely on are constantly changing,” Ian Macrae, director of market Intelligence at Ofcom, said in a statement. “The growth in popularity of streaming services has created tremendous demand for connected TVs, which for many people are replacing DVD players, and the smartphone is replacing several other devices at once.”
While smartphones (78%), smart TVs (42%) and wearables (20%) have increased in popularity among British shoppers, connected DVD/Blu-ray players affording physical and digital access still resonate.
In fact, excluding the ubiquitous smartphone, DVD/Blu-ray Disc players still top tablets, E-readers, digital video recorders, smart TVs and wearables on consumer purchases in 2018.
With Netflix favored by 44% of 765 million people globally who use an over-the-top video service, according to eMarketer.com, connected disc players remain an important conduit linking the living room TV with the Internet.