Netflix Eyeing Pricing Changes; Dropping Nintendo Wii Functionality

Netflix reportedly is considering price cuts in select foreign markets, while an analyst in the United States says the SVOD’s domestic subscribers are open to a price increase.

Netflix will also stop streaming access through the Nintendo Wii gaming platform after Jan. 31, 2019.

Bloomberg, citing an interview with Netflix co-founder and CEO Reed Hastings, found the service is considering a fourth subscription option in Asia that would be priced below the $7.99 basic monthly plan. Hastings didn’t disclose many details other than executives were looking into the possibility.

On the home front, analyst firm Piper Jaffray revealed subscribers in the United States would be willing to upwards of 40% more than existing subscription rates, based on a survey of 1,100 Netflix subscribers.

The survey found subs are generally pleased with content offerings – due in large part to more than $8 billion spent on original programming in 2018.

“We believe, as long as the vast majority of subscribers perceive that the service is improving, Netflix will be positioned to periodically increase prices,” Piper Jaffray wrote in a note.

“It would not be surprising to see Netflix bump pricing up across many of its markets in 2019,” wrote the firm.

Meanwhile, with Nintendo phasing out the Wii Shop Channel, Netflix suggested those subscribers affected seek alternative channels to the 12-year-old Wii platform. The service stopped accepting new subs through Wii in July.

“We hope you’ll soon enjoy an even better Netflix experience with additional features on a supported device,” the service said in a statement.


Financial Streaming Video Service ‘Asset TV’ Hires Bloomberg News Reporter

Wall Street has long been a favorite genre for television and the Internet with myriad programs devoting real-time coverage to market transactions, fluctuations and news.

Now, U.K.-based digital media company Asset TV is looking to raise its profile in the United States with the hiring of Bloomberg News business reporter Laura Keller to lead its editorial coverage.

In a newly created role – Americas head of content and editor at large – Keller will act as the lead anchor of Asset TV, responsible for broadening and strengthening the streaming service’s video offerings, editorial content and partner programming. Keller will also manage talent development, including overseeing on-air talent and guest contributors in the U.S., Canada and Latin America.

She reports to Neil Jeffery, EVP and head of Americas at Asset TV.

“When I began our search to fill this new senior role I knew it would be a tall order to find one person with the right combination of journalism experience, a deep understanding of financial markets, and the skills to effectively manage teams and develop alliances,” Jeffery said in a statement. “Laura Keller is the perfect fit.”

At Bloomberg News, Keller was a frequent contributor to programming, including its television and radio networks and conference series. She has also been a periodic guest of C-SPAN, CBSN, NPR, Cheddar TV, CBS Radio, and NBC. Keller has become known for her stories about work life and culture on Wall Street, including at large banks like Bank of America Corp., Credit Suisse and Wells Fargo.

Keller earned a master’s degree in journalism with a concentration on broadcast in 2012 from Columbia University, where she also studied credit derivatives at Columbia Law School. She holds a dual bachelor’s degree in economics and print journalism from the University of Southern California, where she was editor-in-chief of The Daily Trojan.