TCLtv+ Inks Content Partnership With Bloomberg Media

TCLtv+, the ad-supported streaming service offered by Chinese consumer electronics manufacturer TCL, and Bloomberg Media on May 13 announced a joint content partnership that will bring two of its FAST channels to the streaming app beginning this month.

The apps enable viewers to access Bloomberg’s video content, global business coverage and analysis on Bloomberg TV+ and Bloomberg Originals programming. Bloomberg’s new AVOD titles will launch this spring.

Bloomberg joins a slate of programming recently added to the streaming app, which is currently available to TCL Google TV and will soon be available on all other TCL connected TVs in the United States and Canada.

TCLtv+ now includes more than 330 FAST Channels, in addition to movies and TV series from Scripps Media, Fremantle, NBCUniversal, Sony, Lionsgate, A+E, FilmRise and Banijay, among others. Recent partnerships include content deals with Fox and the NFL.

“The launch of Bloomberg’s premium video content on TCL+ is an expansion of our broader global partnership with TCL,” Travis Winkler, GM of video and audio for Bloomberg Media, said in a statement.

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Haystack News Adds Bloomberg Media

Haystack News, the ad-supported streaming news service offering viewers access to content from 350 local, national and world TV news channels, Feb. 10 expanded its content offerings with an agreement with Bloomberg Media to add Bloomberg TV and Bloomberg Quicktake to its recently launched portfolio of live viewing options.

Haystack News now features 18 live streaming channels with the additions of Bloomberg TV, the 24-hour global finance news network delivering market-moving analysis, as well as Bloomberg Quicktake, a news network providing a global view on the biggest stories.

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Haystack News launched live news as a complement to its curated and personalized streaming news platform in November 2019 with ABC News Live and CBSN, in addition to Al Jazeera, Euronews, Newsmax, Yahoo Finance and a portfolio of live local news broadcast stations across the U.S.

“Demand for news in the United States remains high and Haystack News leads by offering innovation, flexibility and choice,” Daniel Barreto, co-founder/CEO of Haystack TV, said in a statement. “Our audience and watch-time growth continues to break records and the addition of Bloomberg’s  high-quality, award-winning live business and global news further fortifies our content offerings.”

Haystack News showcases the largest streaming portfolio of local, national and global news, offering curated and personalized stories from nearly 350 news providers, including more than 300 local broadcast channels and 100% of the top 30 designated market areas (DMA).

“New platforms such as Haystack News extend our reach and help Bloomberg be everywhere viewers look for the news they need,” said M. Scott Havens, Global Head of Digital and Media Distribution at Bloomberg Media.