Warner Bowing ‘Superman Web3 Movie Experience’ Multimedia NFT

Warner Bros. Home Entertainment, in partnership with content blockchain company Eluvio, has announced the DC superhero film “Superman Web3 Movie Experience,” the next installment of the WB Movieverse available for preview at https://web3.wb.com and opening for purchase on June 9. 

The “Superman Web3 Movie Experience” is a multimedia NFT for fans to own and to engage with the 1978 Richard Donner film. Through dynamic menu options based on iconic locations from the film, owners can watch the film in 4K UHD on desktop, mobile, tablet or TV, access special features, view image galleries and artist renderings by notable DC artists, discover digital easter eggs, as well as sell the experience in a community marketplace. 

The “Superman Web3 Movie Experience” will be offered  in standard and premium editions:

  • The standard edition ($30 for one week from 8 a.m. ET on June 9 to 7:59 a.m. ET on June 16) includes an interactive location-based navigation menu, Superman: The Movie Theatrical Version, previously released special features and an image gallery featuring stills and behind the scenes galleries.
  • The premium edition ($100 for 24 hours from 8 a.m. ET on June 9 to 7:59 a.m. ET on June 10) includes three different variations available for purchase separately, Truth, Justice, and Hope, each featuring an illustration of Christopher Reeves’ Superman from one of three DC artists — Ivan Reiss, Ben Oliver, or Bill Sienkiewicz. Each variation includes an interactive and explorable location-based navigation menu and three versions of the feature film — Superman: The Movie Theatrical Version; Superman: The Movie Expanded Director’s Cut; and Superman: The Movie Extended TV Edition — along with previously-released special features, and image galleries featuring costume and detail images from the Warner Bros. Archive and stills and behind the scenes galleries.


The “Superman Web3 Movie Experience” will include a free voucher code for a “DC3 Super Power Pack: Series Superman” from the DC NFT Marketplace, offering three randomly selected Superman comics with rarities from Common to Legendary. These packs are time-gated, open edition drops, limited to one per account. There will be new themed packs launching every few weeks.

Early access to all editions of the Superman Web3 Movie Experience will be available to DC Bat Cowl NFT holders at 8 a.m. ET on June 8, to DC3 holders at 11 a.m. ET on June 8, and to “The Lord of the Rings Web3 Movie Experience” holders at 2 p.m. ET on June 8.

The release of “Superman Web3 Movie Experience” follows the 2022 Web3 entertainment offering The Lord of the Rings: The Fellowship of the Ring (Extended Edition) Web3 Movie Experience.”

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“For fans of this beloved and iconic film, Superman: The Movie is being released as an exclusive Web3 film and immersive digital collectible for the first time,” Michelle Munson, CEO and co-founder of Eluvio, said in a statement. “As part of the WB Movieverse, consumers can easily watch, collect and sell their film Web3 Movie Experiences on the blockchain, in the Movieverse marketplace. For Warner Bros., and the broader industry, Eluvio is honored to back this novel digital sellthrough experience for 4K films and premium video assets — all streamed from and backed by secure blockchain access and ownership on the Eluvio Content Fabric.”

The “Superman Web3 Movie Experience” will be available for purchase by credit card or crypto currency. 

To participate in this novel experience, fans can create a secure, easy-to-use media wallet that acts as a digital vault and enables consumers to stream and purchase content via credit cards or crypto wallets.

The “Superman Web3 Movie Experience” is powered by Eluvio. The Eluvio Content Blockchain provides a Web3 platform built for content. It enables Web3 native media experiences, allowing publishers and fans to directly enjoy and monetize shows, films, concerts, digital albums, digital collectibles, interactive and metaverse experiences, and more. Content creators, and their communities, benefit from a significantly more carbon-efficient and high-performance alternative to traditional platforms for content streaming, distribution, and storage, including 4K streaming, ticketing, NFT minting, and trading of premium content. Notably, in this experience, the core digital assets along with derivative NFTs are all on the blockchain, not just the token (NFT) itself. Warner Bros. Discovery Home Entertainment and fans enjoy blockchain-backed access control and content rights enforcement, scalable attestation of ownership, smart contracts that enable distributed royalties, and content experiences that can even evolve over time, according to the release.

Chicken Soup for the Soul Entertainment Streaming Services Launch Rewards Program on TaTaTu Blockchain Platform

Chicken Soup for the Soul Entertainment May 23 announced it is launching a viewer reward program across its entire streaming ecosystem with Rome-based blockchain platform TaTaTu. Users on Redbox, Crackle and/or Chicken Soup ad-supported video-on-demand (AVOD) or free ad-supported streaming television (FAST) streaming services will earn coins, which can be used to bid on prizes and buy products.

TaTaTu claims to be the first platform to reward users with coins, called TTU Coins, which are a digital points system (not a cryptocurrency). The coins can be used to bid on prizes, as well as buy products that are always being updated. The companies previously announced a deal to launch AVOD streaming in new international markets using movies and TV series owned by Chicken Soup for the Soul Entertainment.

“In an era where others are raising the prices of streaming services, we are finding ways to reward viewers for watching our great content,” Bill Rouhana, chairman/CEO of Chicken Soup for the Soul Entertainment, said in a statement. “This collaboration is also an opportunity to enhance the entertainment experience and drive engagement on the TaTaTu platform.”

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Warner Bros. Home Entertainment to Release ‘The Lord of the Rings: The Fellowship of the Ring’ Movie as Multimedia NFT

Warner Bros. Home Entertainment Oct. 20 announced the launch of the WB Movieverse with The Lord of the Rings: The Fellowship of the Ring (Extended Version) Web3 Movie Experience, or multimedia non-fungible token (NFT), available for sale beginning Oct. 21. A limited quantity of tokens (999) will be made available for purchase by credit card or crypto currency.

The release is the first in an anticipated series of Web3 movie offerings from Warner Bros. Home Entertainment.

Working with blockchain technology operator Eluvio, Warner is the first studio to offer a major movie as a multimedia NFT and Web 3.0 release. The latter is considered a new generation of the internet that advocates for use of decentralized apps and heightened data privacy — moving users’ data away from a centralized platforms like Facebook, YouTube, Netflix or Prime Video, and to a personalized crypto wallet.

Available in either The Mystery Edition ($30) or The Epic Edition ($100), owners have access to the extended version of The Fellowship of the Ring in 4K UHD, including more than 8 hours of special features, image galleries, hidden AR collectibles, and themed navigation menus based on locations from the film, as well as the ability to own and trade the experience in a community marketplace.

“Fans of The Lord of the Rings can now acquire, participate and trade in a living media experience that will undoubtedly surprise and delight them,” Michelle Munson, co-founder/CEO of Eluvio, said in a statement. “Warner Bros. Home Entertainment is setting a new bar for innovation in the distribution of home movies by demonstrating the potential of Web3 for consumer engagement, digital supply chain transformation, and new business opportunities.”

The Lord of the Rings: The Fellowship of the Ring was originally released in 2001 by New Line Cinemas from director Peter Jackson. The first of six movies in the franchise would go on to generate almost $900 million at the global box office, including $316 million in North America.

CES Panel: Opportunity Abounds With Entertainment-Related NFTs

Some of the hot terms at CES 2022 are crypto, blockchain and NFTs (non-fungible tokens or one-of-a-kind digital assets).

In the entertainment space, NFTs are digital collectibles stored on a blockchain that can be everything from artwork to GIFs to social experiences to video content such as movies.

Speakers Jan. 5 on the “Creator Economy in the Context of Crypto” panel at CES discussed the opportunities in the space.

“From a Fox perspective, we see this as the future of media, a future form of content distribution,” said Scott Greenberg, CEO of Blockchain Creative Labs. The business and creative unit was launched last year by Fox Entertainment and its animation arm Bento Box Entertainment (“Bob’s Burgers,” “The Great North”) to provide content creators, IP owners and advertising partners end-to-end blockchain computer ecosystem solutions to build, launch, manage and sell NFT content and experiences, and fungible tokens, as well as digital goods and assets. Blockchain Creative Labs launched NFTs with Fox’s popular show “The Masked Singer.”

Scott Greenberg

“We’re also looking at launching TV shows this way,” he said, noting the upcoming launch of “Krapopolis,” created by Dan Harmon (“Rick and Morty”), will be the first ever animated series curated entirely on the blockchain. The series will have a dedicated marketplace that will curate and sell digital goods, ranging from NFTs of one-of-a-kind character and background art and GIFs to tokens that provide exclusive social experiences to engage and reward superfans.

Scott Zanghellini

Also on the panel was Scott Zanghellini, head of new revenue at WWE, which has partnered with Blockchain Creative Labs. Last April, WWE launched its first NFT with drops (releases of unique digital products) around its star The Undertaker. WWE followed up this summer with a drop for star John Cena. He noted that the WWE knows what its fans like via engagement at events, on social media, on YouTube and at other contact points.

“In terms of … putting out NFTs, we also know what the fan wants,” he said.

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Zanghellini said the WWE is looking to use its talent, its “super sauce,” to educate consumers who may not be as sophisticated or familiar with NFTs as early adopters.

“We can have the superstars of WWE explain to their fans, the way John Madden explained football … how to buy an NFT, how to engage, why it’s a value,” Greenberg added.

Blockchain Creative Labs is looking at a wide range of distribution models.

“We think there’s a huge opportunity for television shows and movies to be financed and distributed using Web 3 and the blockchain,” he said.

Former Fox Exec Hanno Basse Joins Live Planet

Live Planet, creator of systems for virtual reality and blockchain tracking of entertainment content, has appointed Hanno Basse, former chief technology officer at 20th Century Fox Film Corp., president of its Decentralized Media Solutions division.

“Basse brings Live Planet his extensive expertise in driving the adoption of emerging technologies to catalyze new media experiences and services, expanding the company’s innovations in immersive and linear video production, distribution and monetization,” according to a Live Planet press release.

Basse will expand the company’s global footprint, building on its end-to-end virtual reality video streaming and publishing solution and its blockchain-based video infrastructure platform, the VideoCoin Network.

He will be based in Los Angeles, reporting to Live Planet founder and CEO Halsey Minor.

“I’m absolutely thrilled to mark the next stage of growth for Live Planet with the addition of Hanno to our world-class team of media and technology experts. Hanno brings a truly unique level of senior experience to Live Planet that will be extremely valuable to us as we help our customers meet the increasing demands of streaming video and next-generation on-demand services,” said Minor in a statement. “The addition of a technology pioneer of Hanno’s caliber is emblematic of Live Planet’s strategic direction and I look forward to an incredibly exciting journey ahead.”

“The media processing and distribution technologies Halsey and his team have built are among the most groundbreaking I’ve seen. They provide the basis for a new generation of solutions that media, telco and corporations will eagerly embrace as our world moves toward increased decentralization, higher-speed communication and edge-based compute,” said Basse in a statement. “I cannot wait to show the world what we will deliver next.”

Basse was appointed chief technology officer at 20th Century Fox Film Corp. in 2012, At Fox, Basse was responsible for technology strategy for the film studio, covering production/post-production, theatrical distribution and home entertainment. He created partnerships with Samsung, Ericsson and Barco, among others, which led to the founding of the Fox Innovation Lab. While at Fox, he also served as the first chairman of the UHD Alliance where he helped launch the 4K UHD Blu-ray Disc format and, in partnership with Samsung, established High Dynamic Range technology as a consumer product. He also served as the Fox board member of Movielabs.

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Prior to joining 20th Century Fox, Basse was with DirecTV, where he served as SVP of broadcast systems engineering. In that role, he was responsible for the design and implementation of DirecTV’s broadcast infrastructure and served as the technical lead for the introduction of many technologies to DirecTV’s platform, including HD, 3D and on-demand services.

Basse studied radio communications technology at the Engineering College of the Soviet Air Defense Forces in Kiev, Ukraine, and received his bachelor’s degree in electrical engineering from the Officer’s College of the Air Force in Kamenz, Germany.

The Live Planet VR System is an end-to-end solution for easily creating and delivering live and recorded picture-perfect stereoscopic VR video programming and applications, according to the company.

The VideoCoin Network provides video infrastructure for the blockchain-enabled internet, delivering decentralized video encoding, storage and content distribution.

Blockchain Company Launches System to Finance, Track Entertainment Content

MovieCoin has launched an entertainment industry financing fund that will offer qualified investors an opportunity to invest in Hollywood films, television programs and other strategic assets using a blockchain-based financing platform and cryptographic tokens.

The company announced the system will dramatically increase stakeholder transparency and significantly improve industry accounting and payment practices.

The company is issuing a token (the Fund token) to raise capital that will be invested in movies, television programs and other entertainment industry assets. Each Fund token will represent an ownership interest in the projects financed by the Fund. These tokens will afford investors infinite divisibility and enhanced liquidity when compared to existing industry investment vehicles, according to MovieCoin. Fund tokens will only be sold to accredited investors under Regulation D and to non-U.S. persons under Regulation S of the United States Securities Exchange Act.

The MovieCoin financing platform will tokenize the films and television programs the company plans to finance using BANKEX’s Proof-of-Asset Protocol, smart contracts and smart asset assembly. The platform will provide financiers and other institutions with an immutable, transparent ledger of all of the expenditures, receipts, entitlements and ownership of each project the company finances.

In addition to the Fund token, the company is also issuing a token called Moviecoin that will enable consumers to purchase movie tickets, buy or rent films or television programs on DVD and Blu-ray or through transactional video on demand (VOD) services and subscribe to programming offered by other VOD and pay television providers. Payments made in Moviecoin will be recorded on the blockchain and promptly distributed to each project’s lenders, investors, distributors, guilds and profit participants, “bypassing the bottlenecks and middlemen that currently encumber Hollywood accounting systems,” according to MovieCoin. The MovieCoin platform and Moviecoin token will provide all of a project’s financial participants with an end-to-end view of the financing, distribution and exploitation of that project, from acquisition through every window in which consumers buy, rent or subscribe to view content.

“The ability to invest in the $2 trillion-a-year global entertainment industry has traditionally been off-limits to all but a handful of banks and privileged insiders,” said Christopher Woodrow, chairman and CEO at MovieCoin, in a statement. “Our platform and token are game changers in that they will radically transform the ways in which motion pictures, television programs and other media projects are funded.”

“The increase in transparency introduced by the platform makes the tokenized asset clear and understandable to institutional investors and the professional finance community,” said Igor Khmel, founder and CEO at BANKEX, in a statement. “It represents the first commercial case of real asset tokenization, globally and in the U.S., and is one of the clearest examples of how best-in-class technology and innovative thinking is being combined to completely reshape a hardened industry sector like film production with the help of blockchain technology and the digital asset economy.”

Is Content King — or Is Data?

You may think Netflix’s business is offering subscription video streaming of increasingly original content and MoviePass’ offering subscription access to theatrical content, but there’s a hidden asset that buttresses both — consumer data.

Speakers at the February Digital Entertainment World conference in Marina Del Rey, Calif., pointed out the importance of data in entertainment disruption.

“MoviePass is a new type of business model,” said John Penney, EVP of consumer business development and strategic partnerships at 20th Century Fox. “Data is really the core of the business.”

Another Fox exec at the same event, on the panel “Does Hollywood Need a Blockchain?,” noted the importance of data in the entertainment industry. With their exclusive data, digital retailers have become “gatekeepers of what consumers are interested in,” said Ron Wheeler, SVP of content protection and technology strategy, adding a “potential effect of blockchain is the decentralization of access to data.”

You may think blockchain is only about cryptocurrency, but it’s also about precise data tracking, just the kind of thing digital companies such as MoviePass and Netflix are now keeping to themselves.

Data on consumer preferences can affect marketing spend — and the very content that gets produced. Currently, studios must depend on tracking from retailers, theater chains and other outside sources. Meanwhile, Netflix and MoviePass have data that tells them exactly what entertainment viewers are consuming. In the case of MoviePass, that data tracking could extend to where they ate dinner before the movie and whether they used Uber to get there.

It may be time for Hollywood to pay as much attention to data as it does to development.

Panel: Blockchain Technology Could Be Revolutionary for Hollywood, Content Creators

A technology more frequently associated with cryptocurrency could offer exciting new opportunities for Hollywood and content creators, according to panelists speaking Feb. 6 at Digital Entertainment World in Marina Del Rey.

“There’s no doubt that blockchain is a major technology innovation on a historic scale,” said Jim Helman, CTO of studio-backed MovieLabs, on the panel “Does Hollywood Need a Blockchain?”

The technology, which offers precise, chronological data tracking, could potentially be useful to studios in combatting piracy and getting access to consumer data that currently only gatekeepers (i.e. Netflix, Amazon) can access — and that they don’t share.

“One of the potential uses of blockchain is to lower barriers of entry to other players [than these gatekeepers],” said panelist Ron Wheeler, SVP content protection and technology strategy, Twentieth Century Fox.

Digital retailers have become “gatekeepers of what consumers are interested in,” he said, adding a “potential effect of blockchain is the decentralization of access to data.”

It also could be an application for Movies Anywhere, the cloud-based digital locker service launched in October and backed by five of the six major studios.

“It’s a good potential use case [for Movies Anywhere],” Wheeler said. “Movies Anywhere was designed precisely to diminish the role of gatekeepers.”

Panelist Amorette Jones, CEO of Pivotal Entertainment, said Pivotal is set up to help the entertainment industry. She called it “the first blockchain created specifically for the needs of entertainment.”

“We’re very pro studio,” she said. “My background is studio. I understand the issues that studios have.”

She noted that blockchain can change the way data is managed and controlled.

“We’re of the opinion that consumers own their data,” she said. “The age of farming their data is over.”

When gatekeepers, who control and mine consumer data, are cut out of the process, it will benefit both content creators and consumers, panelists said.

“We created [Pivotal] to change the way that content is not only distributed on the Internet but the way the content creators and consumers can relate to one another on the Internet,” Jones said.

Through blockchain, content owners can potentially pay consumers for data and save money through more targeted marketing, she said, noting that the average marketing campaign for a film is around $50 million, mostly spent on TV advertising. If studios don’t have to spend that much, they can put more money into the product.

“What a studio can do is place bets on other movies,” she said. “They don’t have to make Marvel Man 72. It’s good for studios. It’s good for consumers.”

In the music business, Vezt is attempting to use blockchain to give musicians more control over their creations. The plan is to allow creators to benefit from their work, said Steve Stewart, CEO and co-founder of Vezt.

“I think if content is king, data is the key to the kingdom,” he said. “Artists are generally kept in the dark.”

Citing Spotify, iTunes and YouTube, he noted, “None of them share the consumer data with the creator.

“We think the creator should be in touch with the consumer. When you keep those two apart you are doing something unnatural.”

Stewart said Vezt hopes to allow creators to sell their own work, sell subsequent work and sell tickets through that connection to the fans by knowing them better. Right now, he noted, a retailer such as Best Buy, knows more about a consumer who buys an album, via credit card and other data, than the creator of that album.

“Our hope is that we can connect the consumer to the creator,” Stewart said.

While the prospect of blockchain technology may be exciting, it’s not all smooth sailing, noted Helman.

“I think there are a lot of opportunities, but there are also some challenges in adapting the technology to a particular supply chain need,” he cautioned.