BritBox, the two-year-old subscription streaming video service launched in the U.S. and Canada by BBC Studios and ITV, has surpassed 500,000 paying subscribers.
The tally, which rivals AMC Networks’ Acorn TV, exceeded the company’s half-a-million member projection by two months. BritBox has been in operation in Canada for 11 months.
“British content is as popular as ever, and we are doubling down by making amazing series accessible while continuing to build our ever-growing community around desirable content,” Soumya Sriraman, president of the service said in a statement.
The service streams current seasons of “Vera,” starring Academy Award, Golden Globe, and Emmy-nominated actress Brenda Blethyn (“Pride and Prejudice”), “Maigret,”starring BAFTA winner Rowan Atkinson (Johnny English), “Hold the Sunset,” starring Academy Award and Emmy Award nominee John Cleese (“Fawlty Towers”), and “Bliss,” starring Independent Spirit Award winner Heather Graham.
Last July, BritBox bowed its first original content with the reboot of “Bletchley Circle: San Francisco.”
“The fantastic growth of BritBox is a testament to the work of the team involved since its launch, the quality of programmes the BBC and ITV offer through the service, and the appetite for the best British TV amongst viewers in the U.S. and Canada,” said Martin Goswami, director of pay and distribution at ITV.
BritBox continues to add British reality and entertainment staples including “QI” and “Ant & Dec’s Saturday Night Takeaway,” seasonal comedies for the holidays such as “Click & Collect” and “Upstart Crow,” and factual lifestyle strands “Springwatch” and “Gardeners’ World.”
Many of BritBox’s series are available within hours of their U.K. broadcast, including the soaps “EastEnders,” “Coronation Street,” “Emmerdale,” “Casualty,” and “Holby City.” Dramas include “Silent Witness,” “Little Boy Blue,” “Three Girls,” and “Cold Feet.”