‘Stranger Things’ Returns to Top of Parrot Analytics Digital Originals Chart, Pushing Past ‘Black Mirror’

Less than two weeks from the premiere of its third season, Netflix’s “Stranger Things” returned to the No. 1 spot on Parrot Analytics’ digital originals rankings the week ended June 22.

The show’s latest surge is undoubtedly due to the June 20 release of the season’s final trailer, which drew more than 9 million views on Netflix’s YouTube channel alone.

“Stranger Things” registered 84 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. According to Parrot, “Stranger Things” grew 33.6% in expressions compared with the previous week, when it ranked second with 62.9 million.

Netflix’s “Black Mirror,” which was No. 1 the previous week after the premiere of its fifth season, saw a 25.5% drop in expressions to 66.4 million, slipping to No. 2.

Netflix’s “When They See Us,” the controversial miniseries about the Central Park Five that was created, co-written, and directed by Ava DuVernay, stayed at No. 3, though its Demand Expressions dropped 18.7% to 41.8 million.

Hulu’s “The Handmaid’s Tale” jumped up a spot to No. 4, though its demand expressions dropped 1% to 41.6 million.

Rounding out the top five on the digital originals chart was Netflix’s “Lucifer,” down a spot from No. 4 the previous week. The series, based on a character from the DC Comics comic-book series “The Sandman,” dropped 8.4% in expressions to 43.3 million.

Marvel’s “Jessica Jones” jumped back onto the top 10 chart at No. 7, from No. 19 the previous week, with a 92.9% increase in expressions to 30.2 million. The third and final season of the show debuted on June 14 on Netflix, representing the end of Marvel’s contribution to the streaming service.

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The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

iQIYI Bows China’s First Interactive TV Program

Taking a page from Netflix’s playbook, iQIYI, China’s online entertainment platform, June 21 said it officially launched the erstwhile Communist country’s first domestic interactive film and television program, “His Smile.”

The program, which gives viewers 21 preset storyline options and 17 possible endings, comes a month after iQIYI announced the launch of the world’s first interactive video guideline.

Netflix, which is not available in China as a standalone service, last December became the first SVOD service offering interactive TV when it let subscribers choose an ending for original movie, Black Mirror: Bandersnatch.

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“His Smile,” produced by iQIYI and Linghe Media, tells the story of the interaction between a newcomer in the workplace, who is an assistant talent manager at a media company, and members of upcoming boyband hoping to make their big break.

Through interactive TV, iQIYI enables viewers to enter the story as the character of the talent manager, making choices according to personal preferences, expanding the storyline related to it, and transforming the “viewer” to the “player”.

“With the accelerating growth of 5G technology, the traditional film and television content structure will continue to adapt based on the new technological environment,” Liu Wenfeng, chief technology officer at iQIYI, said in a statement. “The launch of “His Smile” also marks the introduction of a standard to interactive film and television works and that is bound to change the landscape of China’s film and television industry.”

Prior to the TV show, iQIYI applied interactive functions to variety shows and trailers, such as the first domestic interactive variety show trailer for “The Big Band,” available through the iQIYI app.

“[Interactive TV]  could actually ultimately give birth to the next mass medium with huge appeal, which could mean it could be very profitable,” Robert Thompson, director of the Bleier Center for Television and Popular Culture at Syracuse University, told the Los Angeles Times.

‘Black Mirror’ Tops Parrot Analytics Digital Originals Chart

“Black Mirror,” the Netflix anthology series that some critics have likened to a modern-day “Twilight Zone,” shot up to No. 1 from No. 4 on Parrot Analytics’ digital originals chart the week ended June 15.

The series, which often revolves around the unanticipated consequences of new technologies, generated more than 66.4 million average daily Demand Expressions during the week, Parrot says, a nearly 60% spike from the prior week.

The gain came after the June 5 debut of Season 5.

“Black Mirror” ended a three-week run at No. 1 for “Stranger Things,” which slipped to No. 2 with 62.9 million average daily Demand Expressions, a nearly 12% increase from the prior week. The series will likely reclaim the top spot in the coming weeks, as Season 3 is set to debut on July 4.

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Demand Expressions is a proprietary Parrot Analytics metric that draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

“Black Mirror,” which premiered in December 2011, and ran for two seasons, on British television, was acquired by Netflix in September 2015. Two six-episode seasons debuted in October 2016 and December 2017, respectively. A standalone interactive film, Black Mirror: Bandersnatch, was released last December.

Demand for third-ranked “When They See Us,” the controversial miniseries about the Central Park Five that was created, co-written, and directed by Ava DuVernay for Netflix, remained relatively flat, with 51.4 million average daily Demand Expressions compared to 52.5 million the prior week.

The four-episode drama series is based on the notorious 1989 Central Park jogger case, in which five juveniles – four black and one Latino – were sent to prison for allegedly raping a white woman jogger. They were exonerated after the real rapist confessed, but by then had already served their time.

“Lucifer,” based on a character from the DC Comics comic-book series “The Sandman,” slipped to No. 4 from No. 3 the prior week, with a 10% drop in demand.

Rounding out the top five on the digital originals chart was Hulu’s “The Handmaid’s Tale,” the same ranking as in the previous week.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Ava DuVernay’s ‘When They See Us’ Soars Up Digital Originals Chart

“When They See Us,” the controversial miniseries about the Central Park Five that was created, co-written, and directed by Ava DuVernay for Netflix, shot up to No. 2 on Parrot Analytics’ digital originals chart the week ended June 8.

The four-episode drama series is based on the notorious 1989 Central Park jogger case, in which five juveniles – four black and one Latino – were sent to prison for allegedly raping a white woman jogger. They were exonerated after the real rapist confessed, but by then had already served their time.

In the week since the program’s May 31 debut, the number of average daily Demand Expressions soared 170% to 52.5 million, sending the series to No. 2 from No. 13 on the digital originals chart – right behind “Stranger Things,” which remains at No. 1 for the third consecutive week.

Demand Expressions is a proprietary Parrot Analytics metric that draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“When They See Us” has generated a flood of media coverage in recent weeks. Most recently, prosecutor Linda Fairstein, who as head of the Manhattan District Attorney’s sex-crimes unit played a key role in prosecuting the five young men, in a Wall Street Journal opinion piece blasted the series as a “fabrication” and maintained that the suspects’ exoneration doesn’t mean they aren’t guilty of other crimes they were convicted of at the time.

The five were part of a group of about 30 teenagers in Central Park on the evening of April 19, 1989, when several people in the park were robbed and assaulted.

Demand for “Stranger Things” was relatively unchanged from the prior week. “Lucifer,” based on a character from the DC Comics comic-book series “The Sandman,” slipped to No. 3 despite a 4% uptick in demand – likely triggered by word that Netflix has renewed the show for a fifth and final season.

A 68% surge in average daily Demand Expressions sent “Black Mirror” back up to No. 4 from No. 8 the prior week. The British sci-fi anthology series from Charlie Brooker returned to Netflix for a fifth season on June 5.

Rounding out the top five on the weekly digital originals chart was Hulu’s “The Handmaid’s Tale,” up from No. 6 the prior week with a 39% spike in demand. The dystopian drama’s third season also premiered on June 5.

Two other series made it into the top 10 on Parrot Analytics’ digital originals chart with significant increases in demand.

Debuting at No. 6 was Amazon Prime Video’s “Good Omens,” a six-part miniseries starring Michael Sheen and David Tennant as angels seeking to prevent the apocalypse. All six episodes of the series were released on May 31, leading to a 93% gain in average daily Demand Expressions.

Returning to the top 10, at No. 10, was “Swamp Thing,” with a 116% spike in demand. The live-action DC Universe series premiered May 31 and was canceled a week later, with word that there would be no second season.

“Swamp Thing” was the third show to launch on DC Universe after “Titans” and “Doom Patrol” both enjoyed successful launches.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

 

DC Universe Scores Big with ‘Young Justice,’ ‘Titans’ on Digital Originals Chart, Parrot Analytics Says

Three digital originals cracked the top 10 the week ended Jan. 12, led by the DC Universe show “Young Justice,” according to Parrot Analytics.

The program – an adaptation of the entire DC Universe with a focus on young superheroes – debuted at No. 4 after its average daily Demand Expressions more than doubled from the prior week, to 28 million.

Demand Expressions is a proprietary metric used by Parrot Analytics to measure global demand for TV content. The metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

“Young Justice” initially aired on a linear platform, the Cartoon Network, but was canceled in 2013 after two seasons. Warner Bros. Animation subsequently resurrected the series, with Season 3, “Young Justice: Outsiders,” premiering Jan. 4 on DC Universe, a video-on-demand service operated by DC Entertainment and Warner Bros. Digital Networks. DC Universe launched last September.

“You,” which airs on Netflix and debuted at No. 8 on the digital originals chart, is a modern thriller that also transitioned from a linear platform, Lifetime, where it launched last September. In December it was announced that “You” would move to Netflix as a “Netflix Original,” title, ahead of the premiere Season 2.

“You” finished the week ended Jan. 12 with 21.6 million average daily Demand Expressions, up 16% from the prior week.

A third new entry into the digital originals top 10, “Lemony Snickets’ A Series of Unfortunate Events,” posted a 12.5% gain in average daily Demand Expressions to finish the week at No. 9. The third and final season of the show, which like the movie of the same name is based on the children’s novel series about the misadventures of the three Baudelaire children, was released on Netflix on Jan. 1.

Netflix’s “Stranger Things” remained at No. 1 for the second consecutive week despite a 31% decline in average daily Demand Expressions. DC Universe’s Titans, which had debuted at No. 1 the last full week in 2018 before dropping to No. 3, nudged back up to No. 2, with 31.7 million average daily Demand Expressions.

Another Netflix show, “Black Mirror,” finished the week at No. 3, with a 26% drop in demand. The quirky sci-fi series had shot into the top 10 at No. 2 the prior week in the wake of hoopla surrounding the release of a standalone interactive film titled Black Mirror: Bandersnatch, released Dec. 28.

Rounding out the top five on the digital originals chart for the week ended Jan. 12 was Amazon Prime Video’s “The Marvelous Mrs. Maisel,” with a 9% spike in demand—despite the fact that the series is currently on hiatus and gearing up for its third season.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

 

Data Analytics Firm Announces Launch of Global TV Demand Awards

Parrot Analytics on Oct. 16 announced the launch of the Global TV Demand Awards.

The winners of the first-ever data-driven TV content awards will be presented at the NATPE international content market in Miami on Jan. 22, 2019.

Parrot Analytics, a big data TV analytics firm specializing in content demand measurement worldwide, made the announcement in a press conference held during the MIPCOM international content market in Cannes.

According to Parrot Analytics CEO Wared Seger, the Global TV Demand Awards will recognize television series that have garnered the most audience demand globally over the course of calendar year 2018.

“The Global TV Demand Awards celebrate the most popular television shows each year, without a panel of judges or any other subjective voting body,” he said. “At Parrot Analytics, we provide the most accurate determination of what content people want in an ever-expanding multi-platform world, and for what is now a $500 billion television industry.”

Consumers express their demand for television shows in different ways, including social media engagement, video streaming and peer-to-peer protocols, photo sharing, blogging, and research platforms, Seger noted. Parrot Analytics that captures, weighs, and combines all of these different touchpoints into a single content demand measurement. The Demand Expressions metric represents the total audience demand being expressed for any title across all platforms, in any market, around the world.

During the press conference, Seger also provided the top-five most in-demand TV series for the year so far. The top five in each category, in alphabetical order, are as follows:

Most In-Demand Digital Original Series in the World (data represents current finalists from Jan. 1 to Sept. 30, 2018):

  1. 13 Reasons Why
  2. Black Mirror
  3. Narcos
  4. Star Trek: Discovery
  5. Stranger Things

 

Most In-Demand Series in the World (data represents current finalists from January 1 to September 30, 2018):

  1. The Big Bang Theory
  2. Game of Thrones
  3. Grey’s Anatomy
  4. Vikings
  5. The Walking Dead

 

“Parrot Analytics has created a fundamentally different kind of awards program; one that is entirely data-based and reflects the cross-platform nature of our global TV industry to-day,” said J.P. Bommel, President and CEO of NATPE. “All of us at NATPE are excited to host the first Global TV Demand Awards presentation at our conference in Miami and look forward to the announcement of the winners in January.”

Only one series will be designated as the Most In-Demand Digital Original Series in the World and one as the Most In-Demand Series in the World, using data gathered from Jan. 1, 2018 through Dec. 31, 2018.