Redbox Entertainment, the retailer’s original entertainment division, is partnering with Command Films, the new production company founded by writer and executive producer Charles Murray and veteran film executive Marc Danon, on a multi-picture slate of programming.
Redbox will distribute six films over the next three years that support Command’s mandate to create content amplifying Black voices and experiences within commercial genres through the partnership.
“Redbox reaches diverse and vibrant communities across America, and our commitment to improving systemic inequalities through representation provides the ideal platform to elevate underrepresented voices and the art they create,” Galen Smith, CEO of Redbox, said in a statement. “When Marc introduced the plan he and Charles put forth with Command, I knew the partnership would provide an opportunity to develop films that entertain and inspire audiences while giving them ways to connect through stories that move them.”
Murray has been a writer, producer and director for more than 20 years. He has worked with such companies as Lucasfilm and Marvel and has written and executive produced major television series, including “Sons of Anarchy,” “Star Wars: The Clone Wars” and “Luke Cage.” Most recently, Murray served as showrunner for the Netflix limited series “True Story,” starring Kevin Hart and Wesley Snipes, and set up “Blood Brothers,” an eight-episode limited series with A&E Studios that chronicles the friendship between Muhammed Ali and Malcolm X.
Danon, who also serves as head of original content for Redbox Entertainment, is a programming veteran who has acquired critical and commercial hits, including John Wick, Dear White People and Kevin Hart: Let Me Explain.
“Independent filmmaking has been my North Star all my life,” Murray said in a statement. “At the heart of this partnership lies a mutual passion and deep respect for Black creatives and the desire to ensure their exceptional talent is felt within the industry.”
“Galen has made it clear that Redbox is committed to championing content that brings diverse perspectives to the world,” Danon said in a statement. “His call to action aligned perfectly with what Charles and I have been developing over the past few years — stories that entertain, educate, and inspire, one film at a time.”
The strategic partnership is the newest development in Redbox’s expansion into original content and distribution in theaters, On Demand, and through Redbox kiosks. Since its inception in 2019, Redbox Entertainment has released more than 21 films, including Capone (Tom Hardy), Shadow in the Cloud (Chloë Grace Moretz and Nick Robinson), SAS: Red Notice (Sam Heughan and Ruby Rose) and American Traitor: The True Story of Axis Sally (Al Pacino and Meadow Williams). Last year, Redbox announced a partnership with Basil Iwanyk to form Asbury Park Pictures, launching a slate of 12 action features. The venture’s first production Black Site recently wrapped production.