Netflix, for strategic purposes, has never disclosed viewership data for original content, including TV shows and movies — unless there’s a strategic upside.
With two high-profile subscription streaming services bowing in November from Apple and Disney, and WarnerMedia and NBC Universal launching branded services early next year, Netflix has reportedly disclosed enough selective data to compile a list of top-performing original movies and series.
The New York Times cobbled together Top 10 lists of original movies and episodic programming streamed in households from October 2018 through September 2019.
Netflix, for the record, denied the release of any list, with a spokesperson telling The Times it was merely highlighting top-performing titles in quarter.
“They are not meant to be a comprehensive list of top performers,” the spokesman said.
At the same time, Netflix has been disclosing top performing titles in Britain and Mexico — a move CCO Ted Sarandos said could be expanded to subscribers globally.
“If they want to use that as a tool to help guide their decision making, we want to help them do it,” Sarandos said on the Oct. 16 fiscal call.
Regardless, Sandra Bullock’s dystopian thriller Bird Box and sci-fi series “Stranger Things” topped both NYT lists.
Bird Box, from director Susanne Bier, about a single mother trying to protect her children from a supernatural force that makes people kill themselves after they look at it, generated more than 80 million households views since its Dec. 14, 2018 release.
The third season of “Stranger Things” generated 64 million views in its first four weeks of release since launching over the July 4 weekend.
Viewership is counted when a household watches at least 70% of an episode or movie.
- Bird Box (80 million households)
- Murder Mystery (73 million)
- Triple Frontier (52 million)
- The Perfect Date (48 million)
- Tall Girl (41 million)
- The Highwaymen (40 million)
- Secret Obsession (40 million)
- Always Be My Maybe (32 million)
- Otherhood (29 million)
- Fyre (20 million)
Most-Watched TV Shows
- “Stranger Things” (64 Million)
- “The Umbrella Academy” (45 Million)
- “La Casa de Papel” (44 Million)
- “You” (40 Million)
- “Sex Education” (40 Million)
- “Our Planet (33 Million)
- “Unbelievable” (32 Million)
- “Dead to Me” (30 Million)
- “When They See Us” (25 Million)
- “Elite” (20 Million)