TV Time App Study: Half of Viewers Binge Most or All of Their Shows

Binge viewing is popular among global content viewers, with half saying they binge watch most or all of their shows, according to a new study from Whip Media’s TV Time app and Kauser Kanji.

Viewers don’t like to wait for episodes to roll out. More than three quarters of respondents (78%) said they prefer a simultaneous — rather than weekly — release of all episodes.

Serialized drama was the top binge genre with 87% of respondents saying they like to binge those type of shows; 40% said they like to binge sitcoms. Meanwhile, lifestyle/food/travel/home and garden shows, at 7%, and game shows, at 6%, were the-least liked genres to binge.

A large majority (81%) of respondents said that bingeable content was an important factor when thinking about subscribing to OTT services, with about one-third (31%) saying they had churned from a service because of lack of bingeable content.

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The definition of binging watching in a single viewing session varied from only 2% saying it was two episodes at once, to 24% saying it was three to 43% saying it was four, and 31% saying it was five or more.

The survey tallied 32,000 responses among active users of Whip Media’s TV Time app from seven countries — the United States, the United Kingdom, France, Germany, Italy, Spain and Sweden — Sept. 17-20, 2021. The TV Time app is used by 19 million global TV fans to track shows and movies. Download the study here

‘Big Mouth,’ ‘Selena: The Series’ Top TV Time Charts

Netflix’s “Selena: The Series” was the top rising show and the service’s “Big Mouth” was the top binge program on the TV Time charts for the week ended Dec. 6.

Season four of “Big Mouth” hit screens Dec. 4. The adult animated series follows a group of kids facing the horrors and delights of puberty. The series came in at No. 2 on the rising show chart.

“Selena: The Series,” a biographical drama telling the story of ill-fated Tejano singer Selena’s rise to fame, debuted Dec. 4.

Taking the silver on the binge chart was “The Crown,” season four of which debuted Nov. 15. It chronicles the continuing saga of the British royal family with the addition of a new princess, Diana, and the marital problems that ensue with her husband and heir to the throne Prince Charles. It also follows the friction between Prime Minister Margaret Thatcher (Gillian Anderson) and Queen Elizabeth II (Olivia Colman).

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TV Time is a free TV viewership tracking app that tracks consumers’ viewing habits worldwide and is visited by more than 1 million consumers every day, according to the service. The weekly “Binge Report” ranks shows with the most binge sessions. A binge session is when four or more episodes of a show are watched and tracked in the app in a given day. The “Shows on the Rise” chart is calculated by determining the week-over-week growth in episodes watched for a given program. The network displayed is the network where the show first aired (e.g. “Friends” on NBC).

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Top Binge Shows Week Ended Dec. 6 by Share of Binges:

  1. “Big Mouth” (Netflix) — 2.67%
  2. “The Crown” (Netflix) — 2.26%
  3. “Virgin River” (Netflix) — 2.21%
  4. “Grey’s Anatomy” (ABC) — 1.97%
  5. “The Queen’s Gambit” (Netflix) — 1.66%
  6. “Friends” (NBC) — 1.59%
  7. “Modern Family” (ABC) — 1.56%
  8. “The Office” (NBC) — 1.46%
  9. “One Piece” (Fuji TV) — 1.42%
  10. “How to Get Away With Murder” (ABC) — 1.31%

 

Top “Shows on the Rise” Week Ended Dec. 6 by Rise Ratio:

  1. “Selena: The Series” (Netflix) — 99.9%
  2. “Big Mouth” (Netflix) — 96.9%
  3. “The Prince and Princesses of Love” (W9) — 96.5%
  4. “SEAL Team” (CBS) — 75.9%
  5. “Magnum P.I.” (CBS) — 67.6%
  6. “Jeopardy!” (ABC) — 64.9%
  7. “Rick and Morty” (Adult Swim) — 58.3%
  8. “MacGyver” (CBS) — 57.5%
  9. “Euphoria” (HBO) — 53.7%
  10. “Blue Bloods” (CBS) — 53.1%