Netflix Inks First-Look Deal With ‘Big Bang Theory’ Co-Creator

“The Big Bang Theory” co-creator Bill Prady has entered a first look deal with Netflix for scripted series programming.

Prady will work with Netflix to develop, write and produce TV series across a range of genres including, drama, fantasy, science fiction and comedy.

“The opportunity to partner with Netflix is about more than just the support and creative freedom they have enthusiastically offered,” said Prady in a statement. “Their approach to television and respect for the viewer allow for the kind of in-depth storytelling I have long been a fan of. We are excited to not only develop and produce our own projects, but also to find and champion new voices with new visions.”

“Bill Prady is a renowned storyteller, and with ‘The Big Bang Theory’ he created characters who have defined a generation and will transcend the test of time,” said Netflix VP of original content Channing Dungey in a statement. “We’re excited to tap into his treasure trove of ideas and bring his next slate of projects to life.”

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Originally from Detroit, Michigan, Prady began his work in entertainment in 1983 at Jim Henson Productions (then Henson Associates Inc.). Working with Jim Henson, Prady wrote a wide variety of projects, the last being “The Muppets Celebrate Jim Henson,” a posthumous tribute to the late puppeteer for which he received one of his five Emmy nominations.

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Following his work with Henson, Prady wrote for a number of television comedy and drama series. His first produced episode of series television was an episode of “Married… With Children” in 1991; his first staff writing job was on the HBO series “Dream On” in 1995. In 1997 he joined the writing staff of “Dharma & Greg,” rising to executive producer and taking over as showrunner in 2001. In 2007, Prady co-created the CBS series “The Big Bang Theory” with television veteran Chuck Lorre. He served as an executive producer of that series until its finale in May 2019.


Warner Mines Gold in Digital Sales of TV Shows

The surging popularity of Netflix and other subscription streaming services like Hulu, with their emphasis on episodic programming, has decimated the TV DVD business.

In May, CBS Interactive shut down the long-running website 13 years after it was launched, near the time TV DVD reached its peak with an annual consumer spend estimated at $4 billion.

That’s why Jeff Brown, the Warner EVP who oversees TV and franchise for the studio’s home entertainment division, is increasingly focusing on digital distribution — with stellar results, he said. According to Brown, Warner Bros. is the No. 1 studio in TV digital — and TV physical, as well.

See also: Warner Bringing Season 11 of ‘Big Bang Theory’ to Disc Sept. 11

Brown reports that at Warner Bros., electronic sellthrough (EST) of catalog TV properties is up 25% so far this year. The category, he said, has shown steady double-digit growth since the fourth quarter of 2017.

“This is a viable category that all retailers should support,” he said, noting that catalog accounts for about 50% of total TV EST sales.

“Our experience shows us that consumers will buy popular TV shows, particularly catalog favorites not on mainstream streaming services,” Brown said.

Reasons vary for the growth, he said. They range from a proliferation of available TV content and increased use of streaming media players such as Roku, making it easier for consumers to access the content digitally.

Brown says the most popular distribution channels include Amazon, iTunes, Vudu, Google Play, Xbox, Sony, Comcast and DirecTV.

Most sales are of “season pass” transactions, giving viewers access to an entire season of a particular TV show. These passes typically retail for between $9.99 and $39.99 — depending on content, format (HD is generally more expensive than SD), and whether there’s a promotion running.

Episodes may also be purchased individually, usually at $1.99 for standard-definition and $2.99 for high-definition.

Brown said Warner’s most popular TV catalog products include season one of “Westworld” and seasons one and two of “The Big Bang Theory.” “’Riverdale’ was a hit new release this year and season one will soon be in the catalog window,” he said.  Deep catalog shows such as “Fringe” and “Chuck” are also strong sellers.

And just because a show originates on a streaming service like Hulu or Netflix doesn’t mean there are no EST sales to be had, Brown said. Indeed, in the overall catalog TV EST category, one of the top sellers is Hulu’s “The Handmaid’s Tale.”

Meanwhile, on the physical-media front, TV DVD sales continue to decline at an annual rate of about 15%, although Brown notes, “We do see demand for complete-series sets and for evergreen product, such as “Friends” and “Tales From the Crypt.”

The same goes for series with big “fanboy” bases, such as “Rick and Morty,” and shows that have been on the air for a long time, such as “Supernatural” and “Big Bang Theory.”

In addition, Brown said, “research shows collectors still have a soft spot for physical” — although he adds, “We believe there is growing interest in  building digital libraries. Our research indicates there’s a lot of upside in TV EST market — with potential interest in owning TV series digitally  nearly twice as high as current penetration.”

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