Viacom’s $9.99 BET+ Streaming Service Launches

Viacom Sept. 19 launched just its third branded domestic subscription streaming video service BET+, priced at $9.99 per month.

The SVOD service complements BET’s linear network, which launched in 1980 by Robert L. Johnson. Additional access points include BET.com and the BET Now app for TV Everywhere users.

In addition, BET’s recently launched channel on Pluto TV will continue to feature classic films and box office hits from the best of black Hollywood.

The service follows previous launches of preschool-based Noggin and Comedy Central Now. Viacom also owns and operates ad-supported Pluto TV.

Ironically, BET+ will compete directly against AMC Networks’ Urban Movie Channel (UMC), the SVOD created in 2018 for African American and urban audiences — by Robert L. Johnson’s RLJ Entertainment.

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BET+ is also available on the App Store for iPhone and iPad, Android devices, Android TV devices, Amazon Fire TV and Prime Video Channels.

Users can also subscribe directly through Apple TV channels and watch in the Apple TV app, on demand and ad-free, across their devices for online and offline viewing.

The joint venture by BET Networks and Tyler Perry Studios launches with more than 1,000 hours of ad-free premium content, including exclusive new original programming and a broad array of top African-American-focused dramas, sitcoms, films, and specials from BET and sister networks within the Viacom portfolio.

Additionally, BET+ will offer an exclusive collection of Tyler Perry films, television, and stage plays. The service will also provide a host of content from leading African American creators, including Tracy Oliver, Will Packer, along with fresh new voices, on both sides of the camera. New titles will be added to the service regularly.

Initial content includes all nine episodes of BET+ original series, “First Wives Club,from Girls Trip screenwriter Tracy Oliver, and starring Ryan Michelle Bathe, Michelle Buteau and Jill Scott.

New weekly original series,Bigger— a 10-episode comedic series from hitmaker Will Packer (“Ride Along” and “Think Like a Man.”) — gives fans a taste of what’s to come by making the first three episodes of the series available now.

The remaining episodes of will be released every week beginning Sept. 26. In addition to its new original content, BET+ is also now streaming the comedy series, Martin”.

In the coming months, BET+ will stream Tyler Perry’s theatrical films, including the Madeafranchise; new original series; and a selection of Perry’s stage plays —Meet the Browns,” “Daddy’s Little Girls,” “Family That Preys,” and “I Can Do Bad All By Myself,” among others.

BET+ will stream a lineup of African American TV, movie and musical content including BET’s library series, films, documentaries, and specials such as “The Bobby Brown Story,” “The New Edition Story,” “Real Husbands of Hollywood,” “The Quad,” “Being Mary Jane,” “Love & Happiness: An Obama Celebration, ” “College Hill,” “Comic View,” “Hell Date,” “Keyshia Cole: All In,” “Nellyville” “Reed Between The Lines,” “Ali: People’s Champ,” “Katrina: 10 Years Later,” “Killer Curves,” “BET Awards,” “Hip Hop Awards,” “Soul Train Awards,” “Black Girls Rock,” “Boomerang,” “Harlem Nights,” “Coach Carter,” “Losing Isaiah,” and “Tina Turner Live In Holland,” among others.

Viacom library TV shows include VH1’s “Love & Hip Hop: Atlanta,” “Basketball Wives,” “T.I. & Tiny: The Family Hustle,” Comedy Central’s “Why? With Hannibal Buress”, MTV’s “Todrick,” TV Land’s “Soul Man,” Nick @ Night’s “Instant Mom,” and more.

In the coming weeks, BET+ will feature stand-up comedy specials from D.L. Hughley, Eddie Griffin, Nick Cannon, Sasheer Zamata (Saturday Night Live), Lil Rel (Get Out), Gina Yashere (The Daily Show), and Sinbad.

 

Devin Griffin Named GM of BET+ Streaming Service

BET Networks July announced that Devin Griffin has been named general manager of BET+, the subscription video-on-demand service focused on the African American market.

Griffin will manage the BET+ P&L and oversee business strategy and operations, including original programming, content acquisitions, marketing, distribution, planning and analysis.

He reports to Scott Mills, president of BET Networks, from Los Angeles.

Devin Griffin

“Devin’s fresh perspective and expertise in curating premium content will strengthen our position in the streaming landscape and drive subscriber growth, viewership and retention,” Mills said in a statement.

Devin most-recently was a producer and EVP of Story Lab U.S., where he co-founded and led the company’s foray into premium long-form content development. In less than a year, he developed original series with Anonymous Content, ITV, Stephen David Entertainment, and the NBA Players Association.

Previously, Devin served in various content management roles at Netflix. He formed and led the company’s unscripted group, commissioning and/or executive producing over 40 series, including: the Emmy Award-winning “Queer Eye,” “The Confession Tapes,” “Michael Jordan: The Last Dance,” the Peabody-winning “Hip-Hop Evolution,” “Shot in the Dark,” and “The Toys That Made Us.”

During his tenure at Netflix, Devin also worked on scripted drama, comedy, sci-fi, and anime. He brought a distinctive curatorial lens to the service, programming shows such as the Emmy Award-winning “Black Mirror,” “Designated Survivor,” “Chewing Gum,” “Z Nation,” “Wentworth,” “Van Helsing,” “Danger 5,” “Seven Deadly Sins” and original stand-up specials from Tom Segura, Chelsea Peretti, and Wyatt Cenac, among others.

Devin holds a B.A. from Stanford and an MBA from Wharton.

Viacom’s Pluto TV Inks Deal with U.K.’s Channel 5

When Viacom acquired ad-supported streaming service Pluto TV for $340 million earlier this year, the corporate parent to Paramount Pictures, Comedy Central, BET, MTV and Nickelodeon, had scant over-the-top video distribution.

Now, thanks to aggressive dealmaking, Pluto TV is expanding Viacom’s digital content reach globally.

The Los Angeles-based platform signed a distribution deal with Channel 5, the TV broadcaster in the United Kingdom owned by Viacom International Media Networks (VIMN).

Specifically, three branded channels — Pluto TV Drama, Pluto TV Food and Pluto TV Movies – are headed to Channel 5’s “My5” OTT platform — the latter distributed through Apple TV, YouView, Freeview and related devices.

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“Collaborating with a well-established VOD platform like My5 allows us to pursue our ongoing goal to further enhance Pluto TV’s visibility in the U.K.,”  Olivier Jollet, Pluto’s managing director in Europe, said in a statement. “The three curated Pluto TV channels not only add to My5’s existing line-up, but also enable the My5 audience to experience a small portion of Pluto TV’s diverse programming.”

Pluto has expanded distribution (and Viacom content) through recent deals involving Comcast Cable’s X1 platform, Cox Contour, CNN, Cinedigm and BBC Studios.

“This is a global opportunity,” Viacom CEO Bob Bakish said earlier this year. “It’s going to accelerate our strategy on multiple dimensions. We see a very material opportunity there.”

Indeed, Oli Thomas, VP of digital at VIMN in the U.K., Northern and Eastern Europe, said the MY5 arrangement elevates the U.K. broadcaster’s streamer’s diversity in OTT content.

“The Pluto TV channels further enhance our proposition in the U.K.,” he said. “We know that movies and drama in particular work well in the on-demand space and we’re thrilled to debut such an exciting range of library content on My5.”

Viacom, Tyler Perry Partner for BET Streaming Video Service

BET Networks, a unit of Viacom Media Networks, and Tyler Perry Studios June 24 unveiled a new joint venture to launch BET+, a pending subscription video-on-demand service targeting the African-American audience.

Available this fall, BET+ will feature more than 1,000 hours of content, including original programming and catalog series, movies, and specials from BET Networks, Perry, and other African-American content creators.

Tyler Perry

“African-Americans are the leading consumers of streaming services, with higher SVOD adoption rates than other consumers, which is why we’re so excited to launch a premium product for this underserved audience,” Scott Mills, president of BET Networks, said in a statement.

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BET+ will offer consumers a comprehensive collection of African-American-focused dramas, sitcoms, films and specials. It will be the official home of Tyler Perry’s collected works across film, television and the stage.

The service will feature Perry’s box office-topping theatrical films, including films from the “Madea” series; original series “House of Payne” and “Meet the Browns” and a selection of Perry’s stage plays.

“In our industry, the way people consume content is constantly evolving,” Perry said. “I’ve paid attention to my audience and what works for them and, for that reason, I’m very excited not only about the idea of partnering with BET to create new and exciting content, but also about the idea of giving people a personalized experience through the ability to curate the content they love to consume.”

The first BET+ original — “First Wives Club,” a 10 episode scripted drama from Girls Trip screenwriter Tracy Oliver — will debut on the service in the fall.

The modern television remake of the classic 1996 revenge comedy starring Goldie Hawn, Bette Midler and Diane Keaton now stars an African American cast, including Jill Scott(“Why Did I Get Married”), Ryan Michelle Bathe (“This is Us,” “Empire”) and Michelle Buteau (“Isn’t It Romantic”).

“First Wives Club” kicks off BET+’s slate of exclusive original programming that includes the premiere of a new series from Will Packer (“Ride Along,” “Think Like a Man”) and new original series from Tyler Perry and more.

The service will also feature a deep library of beloved series, films, and documentaries from BET Networks and the Viacom portfolio — including “Real Husbands of Hollywood,” “The New Edition Story,” “The Quad,” “College Hill,” “Comic View,” “Hell Date,” and more — most of which have not previously been available on streaming platforms.

BET+ will be available at launch on Android devices such as Samsung Galaxy, iOS devices such as the Apple iPad and iPhone, as well as other streaming devices.

BET’s new and current-window programming will continue to be available on BET’s linear network, including the newly-announced Tyler Perry original drama, “The Oval,” which will debut on BET as the first series under Perry’s multi-year content partnership with the network.

With over 75 hours of new original content slated to premiere on BET over the next year, Perry’s line-up will also include another drama series, two comedy series, and a live holiday-themed production. BET fans will have additional access points to BET content on BET.com and the BET Now app for TV Everywhere users.

Viacom’s BET Getting into Streaming Video

Viacom’s BET network reportedly is getting into the over-the-top video business with a little help from Tyler Perry.

The streaming service — dubbed BET+ — will be supported content-wise and financially by Perry, according to The Wall Street Journal, which cited people familiar with the situation.

No pricing has been announced.

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Perry, who has a five-year production deal with Viacom, would also offer content from his branded Tyler Perry Studios, as well as from Viacom subsidiaries VH1, Comedy Central and MTV.

BET+ already has competition from AMC Network’s Urban Movie Channel, which launched in 2015 by BET founder Robert L. Johnson offering movies, TV shows and stand-up comedy to African American audiences.

After a slow start, Viacom has jumped head first into OTT video following the acquisition of ad-supported Pluto TV earlier this year. BET+ follows Noggin, the $2.99 pre-school-centric SVOD service launched in 1999.

The service follows in the footsteps of pending Disney+ and Apple TV+, among other services, and will be disclosed to viewers by Perry during the BET Awards on June 23.

Viacom Takes Paramount+ Streaming Service to Latin America; Inks CNN Content Deal with Pluto TV

Viacom International Media Networks is set to expand the Paramount+ streaming video platform to Latin America.

The SVOD service, which first launched in Scandinavia (in response to HBO Nordics in 2017 and later in Central and Eastern Europe – known as Paramount Play), will become available May 1 in Brazil in a partnership with telecom NET, followed by wider distribution through a mobile deal with America Movil.

Paramount+ affords Viacom and Paramount Pictures international streaming distribution of more than 150 movies and original TV shows, including “Yellowstone,” starring Kevin Costner, “The Handmaids’ Tale” (available exclusively on Hulu in the U.S.), in addition to branded content from MTV, Comedy Central, Nickelodeon and Nick Jr.

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“By forging partnerships with the world’s leading operators and distributors, we are able to bring Viacom’s premium content to new global audiences,” David Lynn, president and CEO of Viacom International Media Networks, said in a media statement. “As the media landscape continues to evolve, we will aggressively innovate to expand our partner offerings, including Paramount+, across our massive global footprint.”

Indeed, while Paramount+ represents Viacom’s aggressive strategy to close the digital divide with rival studios, following the recent purchase of Pluto TV, Viacom is fortifying the ad-supported VOD platform with proprietary and third-party content.

Pluto TV just announced a new channel launch featuring content from WarnerMedia’s CNN – which itself is planning an OTT video product in 2020.

“At a time when news cycles are never-ending, in a world that is constantly evolving, CNN’s coveted daily reporting and in-depth features are perfect for our audience to be informed, with immediacy, accuracy and ease,” Amy Kuessner, SVP of content partnerships at Pluto TV, said in a statement. “Pluto TV’s mission to ‘entertain the planet’ also means informing the planet of what is going on in the world, and there is no better partner than the most trusted name in news.”

Viacom Inks Content Distribution Deal with T-Mobile

T-Mobile and Viacom April 3 announced they have entered into a content distribution agreement. Under terms of the deal, Viacom’s brands — MTV, Nickelodeon, Comedy Central, BET, Nickelodeon, Paramount — will play a key role in T-Mobile’s pending mobile video services to consumers later this year.

The deal enables T-Mobile to bring together live linear feeds of Viacom channels as well as a broad range of on-demand content to serve the carrier’s nearly 80 million customers.

“TV programming has never been better, but consumers are fed up with rising costs, hidden fees, lousy customer service, non-stop BS,” John Legere, CEO of T-Mobile, said in a statement. And ‘Macgyvering’ together a bunch of subscriptions, apps and dongles isn’t much better.”

T-Mobile CEO John Legere

For Viacom, the agreement is another strategic effort to expand the media giant’s lagging digital footprint. The company recently acquired ad-supported VOD service Pluto TV.

‘[It] marks a major step forward in our strategy to accelerate the presence of our brands on mobile and other next-generation platforms,” said Viacom CEO Bob Bakish.

Last year, T-Mobile acquired cable TV disruptor Layer3 TV, and with that team, talent and technology, the company has been readying its first wave of home and mobile TV offerings.

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In recent months, T-Mobile executives have shared some of the company’s plans to launch first with an in-home TV solution, designed to replace cable for the 5G era, and longer term, executives say the company will introduce mobile TV services beginning with Viacom as a cornerstone launch partner.

 

Viacom Has Global Plans for Pluto TV

On the heels of its $340 million acquisition of Pluto TV, Viacom plans to expand the ad-supported streaming video service globally, featuring the media company’s proprietary content-producing brands, including MTV, Paramount, Comedy Central, BET and Nickelodeon, among others, CEO Bob Bakish told an investor group.

The free streaming service with more than 100 channels launched operations in Germany, Austria and the United Kingdom at the end of 2018.

Speaking Feb. 26 at the Morgan Stanley technology, media & telecom confab in San Francisco, Bakish said Viacom’s decision in 2016 to pull back bulk content distribution through third-party digital channels was a double-edged sword.

“We kind of took it on chin for two years with respect to distribution revenue when we weren’t doing those kinds of deals,” Bakish said, adding that the content backlog presents distribution options for Pluto TV going forward.

The executive said Viacom generates upwards of 13 million monthly users to digital products that include Nickelodeon’s Noggin streaming service, in addition to platforms surrounding Comedy Central and BET.

Viacom also plans to market over-the-top distribution to its linear pay-TV business partners.

“This is a global opportunity,” Bakish said. “It’s going to accelerate our strategy on multiple dimensions. We see a very material opportunity there.”

At the same time, the executive said digital distribution has been hampered by the traditional pay-TV ecosystem, existing distribution agreements and related monetization opportunities.

“We don’t have a demand problem, we have a supply problem,” Bakish said.

The executive contends Pluto TV offers Viacom’s brands and advertisers a very “attractive” demographic that he claims are “essentially” not tethered to traditional pay-TV.

In addition, Bakish contends Pluto’s ad-inventory is 50% unsold due in part to a “nascent” ad force he said didn’t have access to Viacom’s portfolio of national brands and global marketers.

“They didn’t have those kinds of relationships,” he said. “[Now, they’ve] got access to money they never saw before. [Pluto TV] looks like television to advertisers.”

 

Viacom Inks Carriage Agreement with Sports-Centric Fubo TV

Viacom Feb. 20 announced a carriage agreement with online TV service Fubo TV incorporating entertainment brands such as Paramount, Nickelodeon, MTV and Comedy Central to the sports-themed streaming service.

Viacom’s other media networks – BET, Nick Jr., TV Land and VH1 – will also be included in fubo TV’s base package. An expanded suite of Viacom channels will be available in the premier package, “fubo Extra,” including BET Her, BET Jams, BET Soul, Logo, MTV2, MTV Classic, MTV Live, mtvU, Nick Music, Nicktoons, and TeenNick.

This partnership also enhances fuboTV’s Spanish-language base package, “fubo Latino,” with Viacom’s Telefe and MTV Tr3s networks.

“This is a great opportunity to continue to grow our reach and audiences across the OTT landscape and connect with our fans wherever they consume content,” Tom Gorke, EVP, head of distribution and business development, for Viacom, said in a statement.

Notably, Viacom earlier this year acquired ad-based online TV service Pluto TV for $340 million.

The fubo TV deal offers subscribers access to MTV’s “Jersey Shore: Family Vacation,” Comedy Central’s “The Daily Show,” Nickelodeon’s “Rise of the Teenage Mutant Ninja Turtles,” and Telefe’s “Campanas en La Noche,” among other programs.

“We’re very excited to enter into this strategic partnership with Viacom, which continues to make prescient and aggressive moves in the digital media space,” said Joel Armijo, CFO, fuboTV. “fubo remains singularly focused on offering sports fans a compelling pay-TV alternative with a robust content offering able to serve the viewing needs of the entire household.”

Viacom CEO: We’re Seeing Incredible Turnaround at Paramount

Among major studios, Paramount Pictures has taken an outsized share of fiscal hits in recent years — only generating its first operating profit since 2015 in March.

Speaking Sept. 12 at Goldman Sachs 27th Annual Communacopia confab in New York, Bob Bakish, CEO of corporate parent Viacom, said Paramount is a very different place today — thanks in part to a trio of theatrical hits and increased television content production, among other initiatives.

Specifically, low budget titles A Quiet Place and romantic comedy Book Club, together with Mission: Impossible – Fallout, the sixth installment in the Tom Cruise-starring franchise, overperformed at the box office – with A Quiet Placeand Book Club now generating significant sellthrough revenue.

Indeed, A Quiet Place grossed more than $188 million domestically, making it the second-highest grossing horror film in the U.S. over the past decade. The film has earned more than $332 million worldwide with a production cost of approximately $20 million.

Released in May 2018, Book Club earned more than $68 million at the domestic box office — more than six times its $10 million acquisition cost. The titles were released in retail (digital and physical) channels on July 10 and Aug. 28, respectively.

“Both those films are killing it in transactions for us right now,” Bakish said.

The executive said that when combined with the global box office of Fallout– the largest in Mission: Impossible franchise history, Paramount has turned the fiscal corner.

“Take those three things together, and there’s no question the [Paramount] mountain is back,” Bakish said.

In addition to movies, Paramount Television has upped content production from nine series on broadcast and online to 16 shows this year and is poised to generate $400 million in revenue.

Notable series include “13 Reasons Why” for Netflix; “The Alienist” for TNT and “Tom Clancy’s Jack Ryan” from Amazon Prime Video. Original movie production for third-party SVOD players has begun with announcements pending, according to Bakish.

“Paramount is not only back in the TV production business, it’s a hit maker,” said Bakish. “It’s a great opportunity.”

What Viacom is not doing is developing a mass market SVOD service to compete with Netflix.

“That business is looking more and more crowded,” Bakish said. “It is a very capital-intensive game if you look what program expenses at those platforms are.”

Instead Viacom is approaching over-the-top video with strategy targeting niche SVOD services such as Noggin.com and distribution through third-party platforms such as Amazon Channels.

“Putting Noggin on Amazon Channels more than doubled subs rather quickly,” Bakish said. “And we’re in the late stages of adding other distributors. We think that’s a very effective strategy.”

Viacom is launching an ad-supported OTT video service featuring library content, and creating third-party licensed content featuring Viacom brands MTV, Nickelodeon, Comedy Central, BET, etc.

Bakish says its “part promotion, part revenue,” with digital initiatives produced under Viacom Digital Studios, which launched nine months ago.

“We’re feeling very good about the momentum we have going into the [current] fourth quarter. We are very focused on operating the assets we already own. It’s a quest for scale both inside and outside the company,” he said.