Skip to content

Media Play News

Bringing Entertainment Home

    • Facebook
    • Twitter
    • Instagram
    • RSS Feed
  • Get the Newsletter
  • Home
  • News
  • Research
  • Reviews
  • Blogs
  • Photos
  • Awards
  • Back Issues
  • About Us
  • Contact
  • Advertise
  • Digital Edition
  • Subscribe
  • Shop
  • Merchandise
  • Facebook
  • Twitter
  • Instagram
  • RSS Feed

Tag: BET and VH1

ViacomCBS Channels Go Dark for 8 Minutes, 46 Seconds in Support of ‘Black Lives Matter’

ViacomCBS Channels Go Dark for 8 Minutes, 46 Seconds in Support of ‘Black Lives Matter’

ViacomCBS last weekend vowed to make a strong statement following the death of black man Greg Floyd by a white Minneapolis police officer on Memorial Day. At 5 p.m. ET on June 1 the media giant’s properties, including MTV, Comedy Central, BET and VH1 aired eight minutes and forty-six seconds of breathing sounds with the words “I can’t breathe.” Other contributing channels included Paramount Networks, TV Land, CMT, Logo, CBS Sports and Nickelodeon.

Chris McCarthy, president of the company’s entertainment & youth group, in an email to staff first reported by CNBC, said the symbolic move — the time span a white police officer kneeled on Floyd’s neck, killing him — was about denouncing a horrible tragedy due to social injustice.

“One week ago, for 8 minutes and 46 seconds, the breath of one of our fellow humans was taken from him. His name was George Floyd,” McCarthy wrote. “Today at 5pm ET, the E&Y brands and platforms around the world will go dark for 8 minutes and 46 seconds to show our support for the Black Lives Matter movement, and the fight against police brutality and racial inequality.”

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The ViacomCBS action comes following a weekend when myriad media companies, streamers and studios pledged solidarity on social media to Black Lives Matter.

“We know there is a lot of work ahead of us, and I am committed to action beyond these words with all of you,” McCarthy wrote in the email. “We must continue to work together, to look within, and to support one other and our fellow humans — all with compassion for each other.”

Author Erik GruenwedelPosted on June 1, 2020June 4, 2020Categories Digital, Marketing, News, Politics, Top News StoryTags BET, BET and VH1, Black Lives Matter, CBS Sports and Nickelodeon, CMT, Comedy Central, Greg Floyd, Logo, MTV, Paramount Networks, TV Land, ViacomCBS1 Comment on ViacomCBS Channels Go Dark for 8 Minutes, 46 Seconds in Support of ‘Black Lives Matter’

Cart

Digital Edition

Click here to read the latest edition cover to cover

  • ©JCH Media Inc.
  • Contact
  • Advertise
  • Privacy Policy
  • Site Map
    • Facebook
    • Twitter
    • Instagram
    • RSS Feed