Comcast Disputes Media Report It Favors Roku Over Proprietary Streaming App

Comcast Feb. 4 issued a statement disputing an online media report that it plans to scrap development of a proprietary streaming app in favor of using Roku technology.

A report in BestAppleTV.com claimed Comcast Cable would bypass Apple TV as well as the tvOS app platform in development in favor of a Roku-designed smart box – similar to one manufactured by Roku for Sky-owned Now TV in the United Kingdom.

Comcast Corp. acquired Sky last year for $39 billion.

Media Play News reported Jan. 25 that Now TV, which was one of Roku’s first OEM clients for streaming media devices, including USB stick technology, is the third-largest OTT video service in the U.K. behind market leader Netflix and Amazon Prime Video.

Steve Burke, CEO of NBC Universal, appeared to underscore the move when he said Comcast’s pending AVOD service would incorporate Now TV technology and represented a good alternative for consumers not tethered to pay-TV/SVOD, while posing less of a risk in start-up costs.

“We think this approach has a much better chance to get scale quickly,” Burke said on the fiscal call.

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In a statement, Comcast said the BestAppleTV.com story contained “numerous inaccuracies” and “wrongly conflates” individual business dealings and relationships from Sky, NBC Universal and Comcast Cable.

“To be clear, Comcast Cable is deeply invested in development and innovation of its flagship whole-home platform, Xfinity X1, that is changing the way millions of people watch TV and manage the connected home,” wrote the cabler with 21 million subscribers.

Comcast said Xfinity TV customers can currently access their subscription via the Xfinity Stream app on iOS and Android mobile devices, and on computers and laptops via the Xfinity Stream web portal.

The cabler reiterated that subs can also access their TV subscription via the Xfinity Stream app for Roku devices and Samsung smart TVs (and soon LG and Sony smart TVs as well) or use their Xfinity credentials to authenticate more than 130 networks across more than 20 devices, including Apple TV, Roku, Amazon Fire TV, Google Chromecast, Xbox One and TiVo, among others.

Comcast said it “actively” remains in talks with other device manufacturers to distribute the Xfinity Stream app, “under terms that are mutually agreeable,” through the Xfinity TV Partner Program.

“[The program] continues to enable us to efficiently and effectively expand the range of devices our customers can utilize to access their Xfinity TV subscription,” wrote Comcast.