Samba TV: Viewers Covet Fictional Lucille Ball, Desi Arnaz Movie Over Real-Life Doc

New data from Samba TV finds that viewers seem more interested in Being the Ricardos than the actual ones.

Nicole Kidman and Javier Bardem’s fictional portrayal of Lucille Ball and Desi Arnaz, the real-life married couple behind the iconic “I Love Lucy” TV series, is more popular among Amazon Prime Viewers than the “Luci & Desi” documentary from actor-comedian Amy Poehler. Both programs are exclusively available on the streamer.

“Lucy & Desi” was seen by 230,000 U.S. households from its premiere on March 4 through March 10, according to Samba TV, which tracks linear and streaming viewership across its addressable footprint of 46 million opted-in devices worldwide. That’s less than a quarter of the households that watched Being the Ricardos, which was seen by 1.1 million U.S. households during its Dec. 21 – 27, 2021 debut.

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The U.S. audience for “Lucy & Desi” skewed wealthy ($200,000+ +16%), female (+9%), older (65-74 +33%), and white (+15%).

The audience was similar to Being the Ricardos, where U.S. households with older viewers over-indexed compared to overall viewership, 55-64 (+14%), 65-74 (+23%), 75-100 (+22%). Households with white viewers also over-indexed (+12%).

“I Love Lucy” ended its national broadcast run 65 years ago.

Nielsen: Netflix’s ‘The Witcher,’ ‘Emily in Paris’ Dominated Christmas Week Streaming

Nielsen said a record 183 billion viewing minutes were streamed on household televisions in the U.S. during Christmas week 2021 — led by Netflix’s “The Witcher” and second-season debut of “Emily in Paris.”

“The Witcher,” which stars Henry Cavill in the fantasy series, saw viewership increase 25% to 2.7 billion minutes — in its second week of release. The new season of “Emily in Paris,” starring Lily Collins, scored big with female streamers (78% audience share), generating 939 million minutes to edge out the season finale of “Hawkeye,” also with 939 million minutes.

“The big news [that week] was a lot of new content introduced,” Brian Fuhrer, SVP of product strategy at Nielsen, said on the videocast. “It looks like ‘Emily’ and ‘Hawkeye’ tied, but unrounded, ‘Emily’ did just beat ‘Hawkeye’ for No. 2.”

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Notably, Fuhrer said the season-ending episode of “Hawkeye,” which features Jeremy Renner and Hailee Steinfeld in the Marvel Cinematic Universe series, was the most-watched for the Disney+ program.

“It built steam, built buzz over the last two or three episodes,” Fuhrer said.

The same trend applied to Amazon Prime Video’s “The Wheel of Time,” which saw its weekly viewing minutes increase more than 30% to 638 million minutes for the season-ending eighth episode.

Among feature films, Prime Video’s Being the Ricardos topped all movies with 604 million minutes streamed watching Nicole Kidman and Javier Bardem play Lucille Ball and Dezi Arnaz in the former TV stars’ complicated business/personal relationship.

“Seventy percent of the audience was over 50, with 37% of that percentile over the age of 65,” Fuhrer said, adding that Prime Video content tends to trend toward older demos.

Being the Ricardos was definitely red meat for that group,” he said.

Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, Hulu, Netflix and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.

Samba TV: 1.1 Million Amazon Prime Households Stream ‘Being the Ricardos’

Being the Ricardos, the Amazon Studios’ biopic written and directed by Aaron Sorkin, about the relationship between “I Love Lucy” stars Lucille Ball (played by Nicole Kidman) and Desi Arnaz (Javiar Bardem), generated more than 1.1 million Prime Video households in its first week of release (through Dec. 26), according to new data from Samba TV.

The data firm tracks more than 46 million opted-in televisions globally, including 28 million in the U.S.

With the “I Love Lucy” comedy series originally airing in the 1950s, the Prime Video demo skewed older than normal, with U.S. households aged 55-64 (up 14%), 65-74 (up 23%), 75-100 (up 22%) among the streamers. White households also over-indexed (up 12%) as well.

In international markets, 29,000 U.K. households watched the movies, 3,000 German households, and 6,000 Australian homes watched the film during the same period.

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