beIN Sports March 9 announced that its ad-supported English-language live sports streaming channel is joining Comcast-owned AVOD platform Xumo and The Roku Channel in Canada.
beIN Sports will offer analysis from Canadian native and five-time Saskatchewan Soccer Association Player of the Year Kaylyn Kyle. The former Canadian Women’s National Team player and Olympic medalist was recently on the ground in Madrid, Spain, covering LaLiga’s El Claśico match between Real Madrid and FC Barcelona.
beIN Sports is also streaming live coverage of ongoing LaLiga, Ligue 1, Copa Libertadores, Copa Sudamericana, and Turkish SüperLig soccer.
“It’s easier than ever to catch [soccer] action in real-time,” Antonio Briceño, deputy managing director for beIN Sports in North America, said in a statement.
Launched in 2012, beIN Sports also features wrestling, mixed martial arts (MMA), skiing and handball, among others.