Try imagining a movie/TV industry awards event without a Netflix nominee/winner and you would get the 39th annual BASE Awards held this week in London.
The British Association for Screen Entertainment’s annual gala saw 20th Century Fox Home Entertainment’s The Greatest Showman winning “title of the year,” and Universal Pictures U.K. earning “distributor of the year” with Mamma Mia! Here We Go Again, among other titles.
The studios split “creative marketing initiatives of the year” with Universal earning honors for Mamma Mia!, and Fox for its “Deadpool” photobomb sleeves campaign.
In all, the studios won a combined nine industry awards.
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Sony Pictures Home Entertainment won two awards, including “campaign of the year” for films topping £25 million at the box office with Peter Rabbit, and “The Crown: Season 2,” which it produced for Netflix in the United States.
Lionsgate U.K. earned two awards, including “PR/Publicity initiative of the year” for Wonder and “campaign of the year for film — non-theatrical” with Rex.
In a stellar display of collaboration between distribution and retail, Warner Bros. Home Entertainment and retailer Tesco were both awarded “physical retailer innovation of the year” for their drafting bay activity.
Comcast’s Sky Store won two awards, including “outstanding innovation of the year” for their Ocean Rescue initiative.
Asda, Amazon and YouTube were honored in the retailer categories and winners also included Altitude Film Entertainment, StudioCanal, The Walt Disney Co., and Multi-Packaging Solutions, which won “supplier of the year” honors.
BASE chairman Richard Price (who is managing director at Fox Home Entertainment U.K.) commended the industry for its commitment to home video in a “transformative and challenging time.”
Liz Bales, CEO of BASE, hailed the awards as “a true celebration of our vibrant category and a chance to reflect on a year of pioneering collaboration and innovation.”
“Having enormously impressed the judges with bold and progressive activities, all of the entrants have proven once again that the home entertainment category has both the talent and determination to succeed time and again,” Bales said in a statement.
The full list of BASE Awards winners:
DISTRIBUTOR OF THE YEAR
Universal Pictures UK
TITLE OF THE YEAR
The Greatest Showman – Twentieth Century Fox Home Entertainment
PHYSICAL RETAILER OF THE YEAR
WINNER
ASDA
HIGHLY COMMENDED
HMV
Sainsbury’s
ONLINE PHYSICAL RETAILER OF THE YEAR
WINNER
Amazon
HIGHLY COMMENDED
Zavvi
Zoom
DIGITAL RETAILER OF THE YEAR
WINNER
Sky Store
HIGHLY COMMENDED
iTunes
Prime Video
DIGITAL RETAILER INNOVATION OF THE YEAR
WINNER
YouTube Upsell Panel
HIGHLY COMMENDED
Amazon Prime Deals
Sky Store
The Walt Disney Co. and eBay Campaign
PHYSICAL RETAILER INNOVATION OF THE YEAR
JOINT WINNERS
Tesco & Warner Bros. Home Entertainment Group – Drafting Bay
HIGHLY COMMENDED
HMV – The Premium Collection
HMV & Universal Pictures UK – VHS Collection
Sainsbury’s – Avengers: Infinity War DVD Launch
IN-STORE THEATRE INITIATIVE OF THE YEAR
WINNER
Universal Pictures UK – HMV Hologram Trial
HIGHLY COMMENDED
Mamma Mia! Here We Go Again – Morrison’s (nominated by Universal Pictures UK)
COMMENDED
Peter Rabbit – Tesco
CAMPAIGN OF THE YEAR FOR SPECIAL INTEREST
WINNER
Spitfire – Altitude Film Entertainment
HIGHLY COMMENDED
Kevin Bridges – The Brand New Tour – Live & The Complete Collection – Universal Pictures UK
COMMENDED
My Generation – Lionsgate UK
CAMPAIGN OF THE YEAR FOR TV
WINNER
The Crown: Season 2 – Sony Pictures Home Entertainment
HIGHLY COMMENDED
Strictly Come Dancing: Bruno’s Bellissimo Blackpool – BBC Studios
COMMENDED
Star Trek Discovery: Season 1 – Universal Pictures UK (on behalf of Paramount Pictures UK)
PR/PUBLICITY INITIATIVE OF THE YEAR
WINNER
Wonder #Dayofkindness – Premier PR (nominated by Lionsgate UK)
HIGHLY COMMENDED
Deadpool 2 Blockbuster Video – Twentieth Century Fox Home Entertainment (Agency: Premier PR)
COMMENDED
Jumanji: Welcome to the Jungle Influencer Challenge – Sony Pictures Home Entertainment (Agency: Organic)
CAMPAIGN OF THE YEAR FOR CATALOGUE: SINGLE PRODUCT
WINNER
The Dam Busters Collector’s Edition – StudioCanal
HIGHLY COMMENDED
Disney Classics Complete Collection – The Walt Disney Company
CAMPAIGN OF THE YEAR FOR CATALOGUE: MULTIPLE PRODUCT
WINNER
HMV Exclusive VHS Range – Universal Pictures UK
HIGHLY COMMENDED
Dreamworks: The Collection – Universal Pictures UK
CAMPAIGN OF THE YEAR FOR CATALOGUE: DIGITAL PRODUCT
WINNER
Movies to Go – Twentieth Century Fox Home Entertainment
CREATIVE MARKETING INITIATIVE OF THE YEAR: SINGLE PRODUCT
WINNER
Mamma Mia! Here We Go Again – Universal Pictures UK
HIGHLY COMMENDED
Dan & Phil – Interactive Introverts – BBC Studios
Deadpool 2 YouTube Sequencing – Twentieth Century Fox Home Entertainment
CREATIVE MARKETING INITIATIVE OF THE YEAR: MULTIPLE PRODUCT
WINNER
Deadpool Photobomb Sleeves – Twentieth Century Fox Home Entertainment
HIGHLY COMMENDED
Celebrating Mickey – The Walt Disney Company
HMV Hologram Trial – Universal Pictures UK
SUPPLIER OF THE YEAR
WINNER
Multi-Packaging Solutions (nominated by Universal Pictures UK)
HIGHLY COMMENDED
ASG Spark (nominated by The Walt Disney Company)
Obviously Creative (nominated by Sony Pictures Home Entertainment)
CAMPAIGN OF THE YEAR FOR FILM – NON-THEATRICAL
WINNER
Rex – Lionsgate UK
HIGHLY COMMENDED
KSI: Can’t Lose – Sony Pictures Home Entertainment
Batman Ninja – Warner Bros. Home Entertainment Group
CAMPAIGN OF THE YEAR FOR FILM – UP TO £1M BOX OFFICE
WINNER
Mandy – Universal Pictures UK
HIGHLY COMMENDED
Journey’s End – Lionsgate UK
COMMENDED
Hurricane – Kaleidoscope Home Entertainment
CAMPAIGN OF THE YEAR FOR FILM – £1M-£4.99M BOX OFFICE
WINNER
Wonder – Lionsgate UK
HIGHLY COMMENDED
Loving Vincent – Altitude Film Entertainment
COMMENDED
The Predator – Twentieth Century Fox Home Entertainment
CAMPAIGN OF THE YEAR FOR FILM – £5M-£14.99M BOX OFFICE
WINNER
The Quiet Place – Universal Pictures UK (on behalf of Paramount Pictures UK)
HIGHLY COMMENDED
Early Man – StudioCanal
COMMENDED
The Guernsey Literary and Potato Peel Pie Society – StudioCanal
CAMPAIGN OF THE YEAR FOR FILM – £15M-£24.99M BOX OFFICE
WINNER
Solo: A Star Wars Story – The Walt Disney Company
HIGHLY COMMENDED
Mission: Impossible – Fallout – Universal Pictures UK (on behalf of Paramount Pictures UK)
CAMPAIGN OF THE YEAR FOR FILM – OVER £25M BOX OFFICE
WINNER
Peter Rabbit – Sony Pictures Home Entertainment
HIGHLY COMMENDED
Mamma Mia! Here We Go Again – Universal Pictures UK
COMMENDED
Deadpool 2 – Twentieth Century Fox Home Entertainment
OUTSTANDING INNOVATION OF THE YEAR
WINNER
Ocean Rescue – Sky Store
HIGHLY COMMENDED
HMV Hologram Trial – Universal Pictures UK
COMMENDED
Always on Drafting – Warner Bros. Home Entertainment Group
MyFilmClub – Under the Influence of… Ltd.
Radio Times/Immediate Media Partnership