Viacom-owned Pluto TV June 4 announced a distribution deal on Cox Contour.
The Pluto TV app will soon be available to Contour and Contour Stream Player, enabling the Atlanta-based pay-TV operator’s subscribers access to more than 100 channels of on-demand ad-supported movies, television series, sports, news, general entertainment, lifestyle, comedy, cartoons and gaming.
With over 150 media partners, Pluto TV’s platform ferstures a curated lineup of premium programming, including an all-new slate of Viacom channels featuring TV shows from MTV Pluto TV, Paramount Movie Channel, Comedy Central Pluto TV, Spike Pluto TV, BET Pluto TV, Nick Pluto TV and Nick Jr. Pluto TV.
In addition to live TV, recorded content and on-demand titles, Contour subs can use the voice remote to pull from the vast library of TV shows, movies and more available on Amazon Prime Video, Netflix, YouTube and now Pluto TV.
“The launch of Pluto TV on Contour will provide Cox customers with endless enjoyment of our curated, lean-back streaming offering,” Tom Ryan, CEO & co-founder of Pluto TV, said in a statement.
The partnership is an extension of Viacom’s long-standing relationship with Cox and complements the media company’s efforts to accelerate participation across next-generation platforms to expand its consumer reach and add value for its distribution partners.
The deal provides Cox subs with additional video-viewing options and engagement on a zero-incremental cost basis. For Pluto TV, Cox brings exposure to a new audience that can easily discover the best in ad-supported streaming in one unified entertainment destination with added features and ease of use.
Equipped with an online programming guide and channel surfing capabilities for a lean-back, TV-like experience, there is a whole new world of entertainment streaming on Pluto TV.