With an uptick in over-the-air broadcast television adoption in the United States, Thomson Broadcast said it is expanding its business here in response to what it sees as an “invigorated broadcast TV” market spurred by the deployment of ATSC 3.0 Next Gen TV.
Paris-based Thomson made the announcement this week at the 2019 NAB Show in Las Vegas.
Nielsen recently revealed that over-the-air viewing increased to 14% of U.S. households in 2018 — up from 9% in 2010. The growth comes as increasing numbers of pay-TV households drop or streamline the traditional “cable bundle.”
Advanced Television Systems Committee (ATSC 3.0) is new technology for antennae TVs that enables 4K resolution and enhanced sound. ATSC 1.0 was developed in 1996 for the analog to digital TV switch. ATSC 3.0 works with a home’s broadband connectivity affording viewers with cable/satellite-quality video transmissions.
Thomson, which for the past several years has focused most of its business on the Asian and African broadcast markets, is opening a New York office and distribution center to meet demand for its low-power to high-power TV transmitters.
“We’re also proposing new solutions for the delivery and monetization of ATSC 3.0 content with an all-software suite of encoding, packaging, signaling, metadata management, service quality assurance, content distribution, security monitoring, media migration, media asset management, playout automation and master control,” Jay Yogeshwar, chief strategy officer at Thomson, said in a statement.
Thomson Broadcast currently has 191 television broadcast clients in the U.S. and this “rebirth” in the U.S. market comes after the company was acquired by Groupe Sipromad of Madagascar, a conglomerate that operates in industrial, technology, finance, real estate, tourism, aviation and broadcasting markets.
In addition to the broadcast market, Thomson is also looking into expanding into the U.S. satellite and aerospace markets and plans to partner with a “prestigious” U.S. university to establish an innovation center in North America.