Atom Tickets, the app-based paperless movie ticket platform May 15 announced a deal with Landmark Theatres, which is owned by Dallas Mavericks owner and “Shark Tank” star Mark Cuban.
The deal affords Atom Tickets –which is financially backed by Lionsgate and 20thCentury Fox Film – access to Landmark Theatre’s 53 theatres and 255 screens. The exhibitor ups Atom’s total reach to more than 20,000 screens across North America.
With exhibitors feeling the crunch from over-the-top video and alternative entertainment options, indie theaters such Landmark eye Atom Tickets as a means of putting consumers in seats.
Landmark recently inked a revenue-sharing deal with MoviePass, the controversial subscription-based ticket service enabling members daily access to one screening for a $9.95 monthly fee.
The free Atom app and website offer movie reviews, trailers and synopses to guide consumers about moviegoing options. Atom offers streamlined ordering of tickets and concessions from any Android or iOS phone. At the theater, users go directly to the ushers and concession counters, where they scan a QR code at tablet kiosks.
“We’re excited to partner with Atom Tickets as yet another way to provide the best moviegoing experience to our guests,” Cuban said in a statement.