Atom Tickets Seeks to Work with Exhibitors Rolling Out Subscription Platform

Online ticket platform Atom Tickets announced a new service, Atom Movie Access, enabling exhibitors to develop custom theatrical ticket subscription plans for consumers.

The move represents an effort to incorporate movie theaters with the consumer-popular concept of ticket subscriptions, while not alienating exhibitors as was done by subscription pioneer MoviePass.

MoviePass has cited fraudulent use of its $9.95 monthly subscription – not a flawed business model – for the service’s fiscal challenges.

App-based Atom Movie Access affords exhibitors the ability to offer subscribers reserved seating, pre-order concessions, invite friends via social media and check-in using portable media devices.

“We’ve always believed in being a valuable partner to exhibitors, starting with the core functionality of our app, which allows for marketing promotions at specific locations and integrating exhibitor loyalty plans,” Matthew Bakal, co-founder of Atom Tickets, said in a statement.

The service, which is co-owned by Lionsgate, Disney/Fox and Fidelity Management & Research Co., also offers backend support, including payment transactions, customer service and fraud detection.

“Atom Tickets is an innovative ticketing platform that enables exhibitors to reach and engage new and incremental audiences,” Bakal said.

 

Survey: ‘Avengers: Endgame’ Most-Anticipated Movie in 2019

Avengers: Endgame topped multiple lists of fans’ most anticipated movies to see in 2019, according to a survey by Atom Tickets, the social movie ticketing platform.

The “Avengers” film was the overall top “most anticipated,” “most anticipated superhero movie” and “most excited ensemble cast to see” in the survey.

“Although we expect to see some movement in preferences as release dates near and studios ramp up marketing efforts, there were clear winners in each category. The battles for box office dominance between Dwayne Johnson, Lupita Nyong’o, The Avengers, and Star Wars will be epic, and the 2019 slate looks great overall,” said Matthew Bakal, chairman and co-founder of Atom Tickets, in a statement. “Despite all the headlines about streaming formats dominating the industry, our survey found that consumers are still very enthusiastic about seeing movies in the theater. In fact, an overwhelming 86% of survey respondents said they are likely to see movies in theaters in 2019. Interestingly, a large majority of consumers — 76% — plan to watch the movies they loved and saw in the theater again at home.”

According to the Atom Tickets survey:

The top 10 overall most anticipated movies for 2019 are:

  1. Avengers: Endgame
  2. Captain Marvel
  3. Spider-Man: Far From Home
  4. Toy Story 4
  5. The Lion King
  6. Star Wars: Episode IX
  7. Aladdin
  8. X-Men: Dark Phoenix
  9. Glass
  10. Jumanji sequel

 

The most anticipated superhero movies for 2019 are:

  1. Avengers: Endgame
  2. Captain Marvel
  3. Spider-Man: Far From Home

 

The most anticipated family films for 2019 are:

  1. The Lion King
  2. Toy Story 4
  3. Aladdin

 

The most anticipated horror films for 2019 are:

  1. It: Chapter 2
  2. Pet Sematary
  3. Annabelle 3

 

The top three ensemble casts fans are most excited to see in 2019 are:

  1. Avengers: Endgame with Scarlett Johansson, Robert Downey Jr., Chris Hemsworth, Chris Evans and Mark Ruffalo
  2. Star Wars: Episode IX with Oscar Isaac, Daisy Ridley, Adam Driver, Lupita Nyong’o and John Boyega
  3. Jumanji sequel with Karen Gillan, Dwayne Johnson, Jack Black and Kevin Hart

 

According to the survey, fans are most excited to see the following actors in 2019:

  1. Ryan Reynolds
  2. Chris Pratt
  3. Dwayne Johnson
  4. Will Smith
  5. Keanu Reeves

 

Moviegoers are most excited to see the following actresses in 2019:

  1. Kristen Bell
  2. Lupita Nyong’o
  3. Brie Larson
  4. Beyoncé
  5. Zendaya

 

Fans are most excited to see the following actors/actresses in their breakout movie roles:

  1. Sophie Turner in X-Men: Dark Phoenix
  2. Mena Massoud in Aladdin
  3. Millie Bobby Brown in Godzilla: King of the Monsters

 

Amazon Prime Jumpstarts ‘Aquaman’ Domestic Theatrical Release with $3 Million Sneak Screening

Amazon continues to flex third-party revenue opportunities through its Prime membership base.

The e-commerce behemoth reportedly helped generate almost $3 million in ticket sales for Warner Bros.’ upcoming DC superhero movie Aquaman, following a Dec. 15 sneak screening. The tally beat Amazon’s previous $1.8 million collaboration with Sony Pictures for Jumanji: Welcome to the Jungle.

Working with Atom Tickets, Amazon enabled Prime members to purchase up to 10 tickets for the special screening available at more than 1,200 theaters nationwide,including AMC, Regal, National Amusement Theaters and ArcLight Cinemas.

Paid sneak screenings – unlike free previews – reportedly offer studios a better estimate how movies will perform under general release.

Directed by James Wan (Saw, The Conjuring, Insidious), Aquaman stars Jason Momoa in the title role, in addition to co-stars Amber Heard, Willem Dafoe, Patrick Wilson, Dolph Lundgren, Yahya Abdul-Mateen II and Nicole Kidman, among others.

The movie, which opens Dec. 21, has already generated $261.3 million in foreign box office revenue.

Amazon, which has more than 100 million Prime members, first began leveraging its user base via Prime Video Channels (formerly Amazon Channels) affording third-party streaming video platforms such as Starz, Showtime OTT and HBO Now direct access to its members, while handling billing and backend support in exchange for a percentage of revenue.

Indeed, parent companies of Showtime, CBS All Access, Starz and HBO Now have attributed much of their subscriber gains to Amazon.

 

 

AMC Theatres A-List Subscription Ticket Service Partners with Fandango, Atom Tickets

AMC Theatres A-List, the theatrical chain’s ticket subscription service and loyalty program, Sept. 17 announced a marketing partnership with online ticket services Fandango and Atom Tickets.

Under terms of the deal, A-List members who may use Atom Tickets and Fandango for movie tickets can now enter their A-List membership number during checkout, securing a ticket reservation with their membership, which is applied as one of the subscriber’s three-movies-per-week allotment.

A-List, which was launched this summer by AMC for $19.95 monthly as competition to MoviePass ($9.95) and Cinemark’s Movie Club ($8.99) subscription platforms,

Because A-List members receive the benefits of AMC Stubs Premiere, the online ticketing fee is waived. A-List subs can also purchase additional tickets in the same transaction on both sites, allowing them to bring along friends and family members to the movie.

“The guest feedback and membership sign-up rate have far exceeded our expectations, but we’re constantly looking for ways to provide more opportunities … through A-List,” Stephen Colanero, chief marketing officer, AMC, said in a statement.

Adding Fandango and Atom Tickets, the latter co-owned by Lionsgate, ups the profile of online ticketing across all platforms – and helps drive more moviegoers into their theaters.

“Fandango and AMC Theatres have worked together for more than a decade to innovate the moviegoing experience for AMC’s guests across online, mobile and social media platforms,” said Kevin Shepela, chief commercial officer, Fandango.

“Recognizing A-List membership is … a natural extension of our support for exhibitor loyalty programs,” added Matthew Bakal, cofounder and chairman of Atom Tickets.

Atom Tickets Bows First National TV Ad Featuring Anna Faris

Atom Tickets, the online movie ticket service funded by Lionsgate, Disney and 20th Century Fox Film, among others, May 23 rolled out its first national marketing campaign, which includes a TV spot featuring actress Anna Faris (“Mom”), and directed by Peter Berg (Lone Survivor, The Kingdom, Patriots Day).

Designed to appeal broadly to all audiences, the campaign positions Atom as a fan’s passport to an “elevated experience” that can only be delivered by the platform’s app – and social media.

The spot showcases Faris playfully scanning her Atom digital ticket to enter the theater, enjoying popcorn in her seat, and feeling thoroughly delighted by the experience.

“The campaign reinforces our key value propositions of share-ability, flexibility and convenience in purchasing movie tickets using Atom,” Amber Tarshis, head of marketing for Atom Tickets, said in a statement.

The ad will also run in theaters and online on Hulu and YouTube. Additionally, Atom is partnering with ESPN and PopSugar to specifically target the entertainment male and female audience.

The campaign follows actor Dwyane Johnson, his ex-wife and business manager Dany Garcia, and their production company, joining Atom’s advisory board.

Atom Tickets Adds Muscle to Advisory Board

Atom Tickets, the online movie ticket service backed by Lionsgate and 20th Century Fox, among others, May 21 announced the addition of Dwayne Johnson and his production company to its advisory board.

Johnson, his business partner/ex-wife Dany Garcia and Seven Bucks production company will provide their “expertise” to the ticket startup. Other advisory board members include Steven Spielberg, J.J. Abrams and Tyler Perry.

Matthew Bakal, co-founder of Atom Tickets, said Johnson brings a “unique and impressive connection” to moviegoers, that apparently will translate into ticket purchases.

“We’re honored to have the opportunity to tap into his passion for the motion picture industry to ideate the possibilities,” Bakal said in a statement.

For Johnson, star of myriad action movies, including Sony Pictures’ Jumanji: Welcome to the Jungle, New Line’s Rampage and upcoming Universal Pictures actioners, Skyscraper and Red Notice, partnering with Atom Tickets bring the moviegoing experience to consumers before they enter the theater.

“We are … revolutionizing the business of ticket buying as a whole,” Johnson said. “The Atom Team is an amazing group of individuals, who like us, are purely focused on the audience first.”

The free Atom Tickets app and website provide relevant movie reviews, trailers and synopses to help consumers make the best decision on what to see. App users can invite friends (via their contact lists) to purchase their own Atom tickets, among other features.

Atom Tickets Inks Deal with Mark Cuban’s Landmark Theatres

Atom Tickets, the app-based paperless movie ticket platform May 15 announced a deal with Landmark Theatres, which is owned by Dallas Mavericks owner and “Shark Tank” star Mark Cuban.

The deal affords Atom Tickets –which is financially backed by Lionsgate and 20thCentury Fox Film – access to Landmark Theatre’s 53 theatres and 255 screens. The exhibitor ups Atom’s total reach to more than 20,000 screens across North America.

With exhibitors feeling the crunch from over-the-top video and alternative entertainment options, indie theaters such Landmark eye Atom Tickets as a means of putting consumers in seats.

Landmark recently inked a revenue-sharing deal with MoviePass, the controversial subscription-based ticket service enabling members daily access to one screening for a $9.95 monthly fee.

The free Atom app and website offer movie reviews, trailers and synopses to guide consumers about moviegoing options. Atom offers streamlined ordering of tickets and concessions from any Android or iOS phone. At the theater, users go directly to the ushers and concession counters, where they scan a QR code at tablet kiosks.

“We’re excited to partner with Atom Tickets as yet another way to provide the best moviegoing experience to our guests,” Cuban said in a statement.

 

Atom Tickets Enhances Concession Sales App

Atom Tickets, the online movie ticket service co-owned by Lionsgate, has launched an updated app enabling moviegoers to pre-order concessions and skip lines in theaters.

The concession feature, available in the Atom app, is aimed at helping theater owners capture incremental revenue at the snack counter. The company April 17 announced that Southern Theatres and Megaplex Theatres will join AMC Theatres, Regal Cinemas, Landmark Cinemas and Emagine Entertainment in offering Atom Tickets pre-order concessions feature to moviegoers.

Currently, the Atom app allows moviegoers to pre-order concessions at participating exhibitors at the time they purchase a movie ticket. With the new feature, moviegoers receive an alert on their smartphone as they near the theater or movie time.

A recent study by Atom Tickets found that 52% of moviegoing respondents cited long lines as the No. 1 reason for skipping concessions. The study also found that 50% of moviegoers would buy more often and buy more items if they could pre-order.

“When we drilled into the specifics of Atom users, we discovered that nearly three-quarters of [them] were already ordering pizza, sandwiches, coffee and more using an app, so this was an immediate area for us to focus on,” Matthew Bakal, co-founder of Atom Tickets, said in a statement.

Indeed, Dar Hackbarth, director of marketing at Southern Theatres, said the app helps innovate the moviegoing experience.

“With Atom, we are able to stay on the front edge of innovation to deliver a more enjoyable moviegoing experience to our patrons,” Hackbarth said.

Allison Checchi Upped to COO at Atom Tickets

Atom Tickets March 13 announced that industry veteran Allison Checchi has been promoted to chief operating officer (COO). Checchi was previously chief marketing officer.

In her new role, Checchi is responsible for the day-to-day management of all functional areas of the company, including marketing, product, and engineering. She is also responsible for managing the end-to-end programs of the operating plan.

Checchi spent nearly 12 years at Bain & Co., where she was a principal in Bain’s Technology, Media and Telecom practice with a primary emphasis on growth strategy. Checchi also served as chief marketing officer of YP (Yellow Pages), where she led all marketing and digital advertiser product management functions.

She holds a BS in Engineering Science and Economics from Vanderbilt University and an MBA from Harvard Business School.

“[Checchi’s] dedication to operational excellence is exactly what Atom needs as we turn our focus to scaling our business,” co-founder Matthew Bakal said in a statement.

Atom Tickets, which includes financial backing from Lionsgate, was founded in 2014 by Bakal, Ameesh Paleja, and Geoff Shaevitz. All founders are actively involved as board members.

 

 

Starz Names Ameesh Paleja to Chief Technology Officer Position

Multichannel distributor Starz March 9 announced the hiring of Ameesh Paleja as chief technology officer. Paleja joins Starz from Atom Tickets, where he was co-founder and CEO since 2014. Paleja will continue serving on Atom Ticket’s board and as an advisor and head of innovation.

Lionsgate owns Starz and is an investor in Atom Tickets.

Paleja began his career at Microsoft in 2001, then moved to Amazon in 2003. While at Amazon, he focused on building software and services allowing the company to sell digital goods. Paleja helped launch Prime Instant Video, Amazon’s Appstore, Cloud Drive, and the Kindle product line. He then became the founding employee of Amazon’s R&D facilities in Southern California, where he oversaw more than 550 employees.

“Ameesh is a visionary and world-class technologist whose substantial experience with digital distribution platforms will deepen our brands’ connection with consumers and provide audiences the highest quality entertainment possible,” said COO Jeffrey Hirsch, to whom Paleja reports in Starz’s Englewood, Colo., office.