Redbox Aug. 11 announced it has signed a distribution agreement with DMR (www.digitalmediarights.com), a leading global distributor of feature films, television programs and documentaries.
The deal includes the launch of a new free streaming channel, “RetroCrush,” a leading independent anime streaming brand that serves up classic anime TV and movies 24 hours around the clock.
Redbox also will add hundreds of movies and TV series to its growing free ad-supported video on demand (AVOD) service.
The RetroCrush channel features a selection of classic anime TV series and movies, including “Street Fighter II: The Animated Series,” “Goku Midnight Eye” and “Demon City Shinjuku.” The channel joins the Redbox Free Live TV service, which has more than 100 free streaming channels that can be easily accessed via the Redbox app available on Roku, Vizio, Samsung, LG, Xbox, iOS, Android and others.
Redbox also features a free, ad-supported on demand (AVOD) section of its streaming service with thousands of titles available. New titles coming from DMR include “Street Fighter: The Animated Series,” “Great Teacher Onizuka,” “Flame of Recca” and “Astro Boy.”
“Redbox is known for offering the very best selection of content for our customers, and this deal with DMR further enhances our free streaming services,” said Chris Yates, GM of Redbox On Demand. “Anime is one of the most sought-after categories, and we’re thrilled to provide our viewers with a deep dive into this hot genre.”
“Our aim with RetroCrush is to provide anime fans with the world’s best series and films. As one of the most recognizable brands in entertainment, we’re pleased to partner with Redbox and offer an exciting programming lineup of classic anime to their millions of customers,” said John Stack, director of digital distribution and content strategy at DMR.
DMR currently has direct deals with such leading digital platforms as Netflix, Hulu, Amazon, Comcast, Google Play, Vudu and many others.