Financial Streaming Video Service ‘Asset TV’ Hires Bloomberg News Reporter

Wall Street has long been a favorite genre for television and the Internet with myriad programs devoting real-time coverage to market transactions, fluctuations and news.

Now, U.K.-based digital media company Asset TV is looking to raise its profile in the United States with the hiring of Bloomberg News business reporter Laura Keller to lead its editorial coverage.

In a newly created role – Americas head of content and editor at large – Keller will act as the lead anchor of Asset TV, responsible for broadening and strengthening the streaming service’s video offerings, editorial content and partner programming. Keller will also manage talent development, including overseeing on-air talent and guest contributors in the U.S., Canada and Latin America.

She reports to Neil Jeffery, EVP and head of Americas at Asset TV.

“When I began our search to fill this new senior role I knew it would be a tall order to find one person with the right combination of journalism experience, a deep understanding of financial markets, and the skills to effectively manage teams and develop alliances,” Jeffery said in a statement. “Laura Keller is the perfect fit.”

At Bloomberg News, Keller was a frequent contributor to programming, including its television and radio networks and conference series. She has also been a periodic guest of C-SPAN, CBSN, NPR, Cheddar TV, CBS Radio, and NBC. Keller has become known for her stories about work life and culture on Wall Street, including at large banks like Bank of America Corp., Credit Suisse and Wells Fargo.

Keller earned a master’s degree in journalism with a concentration on broadcast in 2012 from Columbia University, where she also studied credit derivatives at Columbia Law School. She holds a dual bachelor’s degree in economics and print journalism from the University of Southern California, where she was editor-in-chief of The Daily Trojan.