DTV: Asia Pacific to Add 467 Million SVOD Subs by 2025

Asia Pacific will have 467 million SVOD subscriptions by 2025, up from 267 million in 2019, according to new data from Digital TV Research. The London-based firm said China will contribute 279 million SVOD subscriptions in 2025 — or 60% of the region’s total. India will supply a further 66 million — triple its 2019 total.

Among the 200 million SVOD subscription additions between 2019 and 2025, China will supply 80 million, Japan 22 million and India 45 million. China will add 27 million SVOD subscribers in 2020 alone.

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“Although China dominates the region, there will be plenty of growth elsewhere,” analyst Simon Murray said in a statement. “Netflix will have 44.4 million subscribers by 2025; closely followed by Disney+ [including Hotstar] with 43.6 million.”

Report: Asia Pacific SVOD Subs to Reach 417 Million by 2025

Despite the negative impact from the coronavirus and the Chinese economic downturn, Asia Pacific will have 417 million streaming video-on-demand subscriptions by 2025, up from 269 million in 2019, according to new data from Digital TV Research.

The London-based company said China would have 269 million SVOD subs in 2025 — or 65% of the region’s total. India will supply a further 45 million — more than double its 2019 total.

Three Chinese companies will top the DTR’s Asia Pacific SVOD subscriber rankings in 2025 — with two recording 100 million subscribers. Netflix and Amazon Prime Video, which do not operate independently in China, will take fourth and fifth places respectively.

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“The top five platforms [Tencent Video, Iqiyi, Netflix, Disney+ and Youku Tudou] will account for two-thirds of the region’s SVOD revenue by 2025,” analyst Simon Murray said in a statement.

Netflix’s revenue will more than double between 2019 and 2025 to $3.19 billion. Disney+ will generate $1 billion in 2025. Asia Pacific SVOD total revenue will reach $18.25 billion in 2025; up by $8 billion on 2019.

“These forecasts are lower than our previous edition,” Murray said.

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