Crackle announced that a third season of its award-winning original series “Going From Broke,” backed by executive producer Ashton Kutcher (“Punk’d,” “The Ranch,” Butterfly Effect), will premiere Nov. 10. The series will feature brand integrations from companies that include LifeLock by Norton, Old Navy, DoorDash, Payitoff and Family Dollar. Going From Broke will be available to stream for free on Crackle on a wide variety of devices that include Roku, Amazon Fire TV, Samsung TVs and many others.
While the debt crisis continues to rage unabated, season three hosts Dan Rosensweig, CEO of Chegg, and financial expert Tonya Rapley (MyFabFinance.com) dedicate their time to helping participants, as well as viewers, navigate the reality of their debt in order to become the CEO of their own lives.
The third season will feature a wide range of people from all walks of life, including a young couple drowning in staggering student loans with dreams of buying a home, a military veteran and his family struggling with bad financial decisions, restaurateurs whose business took a major hit during the pandemic and a single father living paycheck-to-paycheck.
“This series has done more than any other to inform, guide and encourage its audience in order to create real change in their finances and ultimately in their lives,” Kutcher said in a statement.
As part of DoorDash’s involvement in the show, seasons one and two have been relaunched on Crackle courtesy of the delivery service with narrative-driven interstitials.
Highlighting the success stories of three separate Dashers’ experiences working with the platform and how it is helping them to meet their financial goals, the storytelling extension will also include a QR code to learn more about being a Dasher.
This brand partnership will also see additional amplification through social media posts, media buys across the Crackle Plus network of streamers, which includes Redbox Digital. In May, Crackle Plus announced the launch of its branded content studio, designed to create opportunities for advertisers to reach and connect with new audiences more effectively.
“We also invite our brand partners to be part of the creative process early on in order to best target their audiences, and, with a series like “Going From Broke,” the integrations not only provide visibility but, in many cases, a meaningful call to action,” said Darren Olive, EVP of ad sales.
In addition to Kutcher, the series is executive produced by Michael Winter and William Rouhana, Jr. from Chicken Soup for the Soul Entertainment, Laura De Nay and Mustafa Bhagat from Flicker Filmworks, and Dan Rosensweig and Heather Hatlo Porter from series sponsor Chegg and Mike van Reekum.
Crackle Plus’ recent releases include season two of the murder mystery series, “The Wall,” the home renovation series, “Pet Caves,” plus-size mountain climber documentary Kili Big, season two of the college thriller series “In the Vault,” the sci-fi series “Salvage Marines” starring Casper Van Dien, and the award-winning BBC series “Sherlock” starring Benedict Cumberbatch and Martin Freeman.
The Crackle Plus and Redbox streaming services are currently distributed through over 140 touchpoints in the U.S. on platforms including Amazon Fire TV, RokuTV, Apple TV, smart-TVs (Samsung, LG, Vizio), gaming consoles (PS4 and Xbox One), Plex, iOS and Android mobile devices, and on desktops at Crackle.com and Redbox.com with plans to expand to over 160 touch points this year.