Crackle Greenlights Third Season of Ashton Kutcher’s ‘Going From Broke’ Fiscal Advice Series

Crackle announced that a third season of its award-winning original series “Going From Broke,” backed by executive producer Ashton Kutcher (“Punk’d,” “The Ranch,” Butterfly Effect), will premiere Nov. 10. The series will feature brand integrations from companies that include LifeLock by Norton, Old Navy, DoorDash, Payitoff and Family Dollar. Going From Broke will be available to stream for free on Crackle on a wide variety of devices that include Roku, Amazon Fire TV, Samsung TVs and many others.

While the debt crisis continues to rage unabated, season three hosts Dan Rosensweig, CEO of Chegg, and financial expert Tonya Rapley (MyFabFinance.com) dedicate their time to helping participants, as well as viewers, navigate the reality of their debt in order to become the CEO of their own lives.

The third season will feature a wide range of people from all walks of life, including a young couple drowning in staggering student loans with dreams of buying a home, a military veteran and his family struggling with bad financial decisions, restaurateurs whose business took a major hit during the pandemic and a single father living paycheck-to-paycheck.

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“This series has done more than any other to inform, guide and encourage its audience in order to create real change in their finances and ultimately in their lives,” Kutcher said in a statement.

As part of DoorDash’s involvement in the show, seasons one and two have been relaunched on Crackle courtesy of the delivery service with narrative-driven interstitials.

Highlighting the success stories of three separate Dashers’ experiences working with the platform and how it is helping them to meet their financial goals, the storytelling extension will also include a QR code to learn more about being a Dasher.

This brand partnership will also see additional amplification through social media posts, media buys across the Crackle Plus network of streamers, which includes Redbox Digital. In May, Crackle Plus announced the launch of its branded content studio, designed to create opportunities for advertisers to reach and connect with new audiences more effectively.

“We also invite our brand partners to be part of the creative process early on in order to best target their audiences, and, with a series like “Going From Broke,” the integrations not only provide visibility but, in many cases, a meaningful call to action,” said Darren Olive, EVP of ad sales.

In addition to Kutcher, the series is executive produced by Michael Winter and William Rouhana, Jr. from Chicken Soup for the Soul Entertainment, Laura De Nay and Mustafa Bhagat from Flicker Filmworks, and Dan Rosensweig and Heather Hatlo Porter from series sponsor Chegg and Mike van Reekum.

Crackle Plus’ recent releases include season two of the murder mystery series, “The Wall,” the home renovation series, “Pet Caves,” plus-size mountain climber documentary Kili Big, season two of the college thriller series “In the Vault,” the sci-fi series “Salvage Marines” starring Casper Van Dien, and the award-winning BBC series “Sherlock” starring Benedict Cumberbatch and Martin Freeman.

The Crackle Plus and Redbox streaming services are currently distributed through over 140 touchpoints in the U.S. on platforms including Amazon Fire TV, RokuTV, Apple TV, smart-TVs (Samsung, LG, Vizio), gaming consoles (PS4 and Xbox One), Plex, iOS and Android mobile devices, and on desktops at Crackle.com and Redbox.com with plans to expand to over 160 touch points this year.

Crackle Announces Second Season of ‘Going From Broke’ From Ashton Kutcher, Among Other New Programming

Crackle Plus, a Chicken Soup for the Soul Entertainment company and one of the largest operators of streaming advertising-supported video-on-demand (AVOD) networks, May 28 announced the upcoming content releases planned for June, which include the second season of Ashton Kutcher-produced “Going From Broke.”

The Webby Award-winning unscripted series focused on empowering people to overcome their crippling financial struggles. People are graduating from college with mounds of student and other debt and a shrinking pool of employment opportunities at their disposal. What makes matters worse is they lack the basic financial literacy to get themselves out of trouble, according to the series. Series host Dan Rosensweig, CEO of Chegg, and financial expert Tonya Rapley work with young people to become the CEO of their own lives and finances.

Other originals include:

  • “Promiseland” follows NBA rookie Ja Morant as he navigates the perils of the 2019–20 season — not just a challenging year for live basketball, but for humanity. Apart from the suspension of his sport due to the pandemic, the young point guard must grapple with a world utterly transformed by calls for racial justice. Guest stars include Carmelo Anthony, A’ja Wilson and more. Part Two drops June 17.
  • “C.O.G” features Hamilton star Jonathan Groff as young college dropout determined to suppress his homosexuality, who heads to Oregon, takes a job picking apples and, ultimately, finds religion.
  • “One Last Thing” stars Wendell Pierce (Jack Ryan and The Wire) as Dylan Derringer, a lonely dentist in Florida who is encouraged by his dental assistant Jaime, played by Joanne Froggatt (Downton Abbey), to reunite with his long-lost daughter Lucy brought to life by Jurnee Smollett-Bell (Friday Night Lights, Underground and Birds of Prey) after years apart, sending him on an eventful and ultimately life-changing journey of discovery.

 

Crackle Streaming Second Season of Ashton Kutcher’s ‘Going From Broke’ on May 20

Crackle Plus, one of the largest operators of streaming advertising-supported video-on-demand networks, May 6 announced inspirational guests and financial experts for season two of Crackle original award-winning series “Going From Broke.”

Executive produced by Ashton Kutcher and Chicken Soup for the Soul Entertainment, the six-episode season is hosted by Chegg CEO Dan Rosensweig and entrepreneur and financial expert Tonya Rapley. “Going From Broke” premieres on Crackle on May 20 with new episodes launching each Thursday.

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In the series, six new cast members drowning in massive personal debt get help from guests and financial experts to overcome their financial struggles. Guests include executive producer Ashton Kutcher; Airbnb co-founder and CEO Brian Chesky; co-founder of Resy, Empathy Wines and VaynerX Gary Vaynerchuk; actor David Costabile (Lincoln, “Billions,” “Breaking Bad”), entrepreneur, investor and author Kim Perell, Andi Kirkegaard of Kirkie Cookies, and The Scholarship System founder Jocelyn Paonita Pearson.

Financial experts include author/speaker Rachel Cruze of Ramsey Solutions; author and financial guru Lynn Richardson; founder and CEO of Financially Wise Brittney Castro; Reverend DeForest Blake “Buster” Soaries Jr.; and School of Rock president and CEO Rob Price.

“Season two of ‘Going From Broke’ dives deep into the nationwide student debt crisis, and audiences will see firsthand how the financial experts and inspirational guests offer helpful solutions for those who struggle with financial burdens,” Jeff Meier, head of programming for Crackle Plus, said in a statement.

“Debt is weighing Americans down, and student loans are the fastest-growing type of debt out there. Young people are pressing pause on their dreams like buying a home or even getting married because of their student loan debt,” said Rachel Cruze, personal finance expert with Ramsey Solutions.

Season one of “Going From Broke” is currently available to stream for free exclusively on Crackle and has generated more than 18 million streams. To learn more about the show and to follow the journey of the cast please visit GoingFromBroke.info and use #GoingFromBroke.

‘Chicken Soup’ Ups Q3 Fiscal Revenue, Loss

Chicken Soup for the Soul Entertainment dramatically upped its profile earlier this year when it acquired majority ownership of ad-supported streaming service Sony Crackle from Sony Pictures Television.

The company said the acquisition increased third-quarter (ended Sept. 30) revenue 157% to $17 million from $6.6 million in the previous-year period. It also ballooned the company’s net loss to $13.3 million compared to a net loss of $200,000 in the year-ago period and a net income of $200,000 million before preferred dividends.

Online networks, which includes Crackle, Popcornflix and Pivotshare, generated $14.4 million in revenue compared to $1.8 million in the year-ago period.

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The quarterly operating loss reflected certain non-cash or one-time expenses, including $4.7 million in non-cash amortization, $1.6 million of transitional expenses related to the Crackle Plus joint venture, and $1.2 million in film library amortization.

CSSE noted that if the aforementioned expenses were excluded from SG&A or cost of revenue, Chicken Soup for the Soul Entertainment  would have reported a quarterly operating loss of $2.1 million.

“Our record third quarter results show the early promise of our transformation of our company into a leading AVOD network operator,” CEO William J. Rouhana Jr., said in a statement. “Crackle Plus is performing as expected, and our new original series ‘Going From Broke’ provides initial evidence of our growing network reach and engagement potential.”

The Ashton Kutcher-produced series has generated more than 5 millions views since launching on Oct. 17.

Rouhana said the company is “reinventing” its distribution and production business to focus on “innovative” studio launches, library content acquisitions and sponsor-funded original productions.

“We already see significant positive business momentum in the fourth quarter, where we expect to see a combination of all our primary strategic pieces in place for the first time, setting the stage for potentially significant growth in 2020,” he said.

Crackle Plus Original Series ‘Going From Broke’ Generates 1 Million Views in Five Days

Ad-supported VOD service Crackle Plus Oct. 24 announced that its original series “Going From Broke,” from executive producer Ashton Kutcher, generated 1 million views during its first five days on the platform.

Crackle was acquired last year from Sony by Chicken Soup for the Soul Entertainment, a publicly-traded media company.

The series, which debuted on Oct. 17, puts a spotlight on the epidemic of student loan debt. According to reports, more than 44 million Americans collectively owe $1.5 trillion on their federal student loans — a tally second only to mortgage debt in America.

Upon graduation, the series contends those entering the professional world face mounds of bills, a shrinking pool of employment opportunities, a lack of financial skills and a constant, crippling weight of bills keeping them from reaching for their dreams.

“The series is incredibly relevant and relatable and has clearly resonated with our millennial consumers,” Philippe Guelton, president of Crackle Plus, said in a statement.

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In the series, Chegg CEO Dan Rosensweig and financial expert Danetha Doe go one on one with young people living in pricey Los Angeles to change their spending habits and gain financial confidence and become CEO of their own lives.

“It’s clear, based on the incredible engagement with the show, that there is a strong need for content and support around personal finance,” Rosensweig said.

Crackle is available on all top streaming platforms, connected TVs, game consoles, Crackle mobile apps (iOS, Android) and at Crackle.com.