Nielsen: Zack Snyder’s ‘Army of the Dead’ Zombie Movie Dominated Weekly Household Streaming Through May 23

Consumers love zombies on TV shows and in the movies. Throw in cult favorite director Zack Snyder, and Netflix had a sure bet with last month’s debut of original movie Army of the Dead.

Nielsen said the ensemble cast-driven movie, spearheaded by former pro wrestler Dave Bautista, generated 913 million minutes of streaming on domestic household TVs for the week of May 17-23.

Army of the Dead beat out Netflix’s previous movie chart topper, Woman in the Window (456 million minutes), starring Amy Adams, in addition to licensed episodes of “NCIS” (690 million minutes across 353 episodes) and Hulu’s season four of original series “The Handmaid’s Tale,” with 516 million minutes across 42 episodes.

“Tale” just edged out “Who Killed Sara?,” with 500 million minutes across 18 episodes.

Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.

 

Streamed Movies:

Rank

SVOD Provider

Program Name

Number

Minutes Streamed (Millions)

1 Netflix Army of the Dead (2021) 1 913
2 Netflix The Woman in the Window 1 456
3 Netflix The Mitchells vs. The Machines 1 401
4 Disney+ Moana 1 177
5 Netflix Sabotage (2014) 1 174
6 Netflix I Am All Girls (2021) 1 144
7 Amazon Without Remorse 1 120
8 Disney+ Frozen II 1 117
9 Disney+ Raya and the Last Dragon 1 115
10 Disney+ Frozen 1 114

Licensed Content:

Rank

SVOD Provider

Program Name

Number of Episodes

Minutes
Streamed (Millions)

1 Netflix “NCIS” 353 690
2 Netflix “Start Up” 31 657
3 Netflix “Criminal Minds” 310 644
4 Netflix “Grey’s Anatomy” 374 575
5 Netflix “Cocomelon” 9 517
6 Netflix “Heartland” 176 378
7 Netflix “Schitt’s Creek” 80 315
8 Netflix “Supernatural” 328 298
9 Netflix “New Girl” 146 258
10 Netflix “Gilmore Girls” 153 221

 

Netflix, Cinemark Partner for Zack Synder’s ‘Army of the Dead’ Theatrical Distribution

Cinemark, the nation’s No. 3 theatrical chain, and Netflix have partnered for the pending release of the streamer’s original movie Army of the Dead from director Zack Snyder. Cinemark will release the movie on its screens in both Cinemark XD and Digital Cinema beginning May 14. Cinemark XD is a projector capable of 35 trillion colors and custom surround sound that makes moviegoers feel part of the on-screen action.

Tickets are on sale now at Cinemark.com and on the Cinemark mobile app to watch the zombie movie before it is available on Netflix on May 21.

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Army of the Dead stars Dave Bautista, Ella Purnell, Omari Hardwick, Ana de la Reguera, Theo Rossi, Matthias Schweighöfer, Nora Arnezeder, Hiroyuki Sanada, and Garret Dillahunt, Tig Notaro, Raúl Castillo, Huma Qureshi and Samantha Win as a group of mercenaries who travel to Las Vegas to pull off a casino heist during a zombie apocalypse.

“Cinemark is excited to work with Netflix on our first wide release … in our theaters across the U.S.,” Justin McDaniel, SVP of global content strategy, said in a statement. “Zack Snyder fans will love seeing the action in an immersive, cinematic environment with larger-than-life sight and sound technology.”

Netflix heretofore has insisted any theatrical release of an original movie coincide with simultaneous streaming access worldwide, a stance that has resulted in most exhibitors boycotting Netflix movies.

Cinemark and Netflix have worked together on limited releases that put multiple films on the big screen. While this is the first wide release of a Netflix film at Cinemark theaters, the companies expect to work together on future releases.

“Following the success of our limited-run in-theater tests with Ma Rainey’s Black Bottom, The Midnight Sky and The Christmas Chronicles 2, we are looking forward to the wider theatrical release of Army of the Dead,” said Spencer Klein, head of distribution at Netflix. “We are thrilled to offer consumers the opportunity to watch this highly anticipated film in theaters and on Netflix.”