Netflix is collaborating with Archie Comics to create a live-action movie musical set in 1960s India. The movie, directed by Zoya Akhtar and premiering exclusively on the streamer, hopes to emulate recent Netflix successes such as “Squid Game” that expand locally produced content across its global markets.
“It’s a huge source of pride that the Archie Comics characters and stories resonate with fans globally, and especially in India,” Jon Goldwater, CEO of Archie Comics, said in a statement.
Since launching in 1939, Archie Comics has followed the adventures of fictional teenagers Archie Andrews, Jughead Jones, Betty Cooper, Veronica Lodge, Reggie Mantle, Sabrina Spellman, Josie and the Pussycats, and Katy Keene. While some of the characters have spun off into separate series and TV shows, “The Archies” remain a seminal American brand.
“We have an extraordinary opportunity to recreate the world of Archie comics, this time as a live action musical,” Pratiksha Rao, director of films and licensing for Netflix India, said in a statement. “Zoya has an incredible and unique ability to make stories and the characters in them relatable, making them feel like they are an extension of our own self.”