Chicken Soup for the Soul Entertainment, an operator of advertising-supported video-on-demand streaming services, and Publicis Media’s APX Content Ventures Oct. 18 announced an extension to their current agreement to expand the companies’ content financing partnership and elevate the voices of underserved audiences.
The first project greenlit under the extended agreement is the reality series “Dirty Pool With J.B. Smoove,” starring comedian J.B. Smoove (“Curb Your Enthusiasm”), which will premiere exclusively on Crackle and Redbox streaming platforms in late 2023. In the series host J.B. Smoove will be joined by his celebrity friends who talk shop around a pool table. No topic is off limits, including current events and other celebrities.
Publicis Media’s APX Content Ventures is a next-generation unit within Publicis Media that seeks to find, fund, and elevate partners and properties that amplify diverse voices, empower women and build community, connection, and trust. APX and Publicis clients will have the exclusive opportunity to be featured prominently in the series via deep brand integrations, custom content, sponsorships, and other show-adjacent segments.
Chicken Soup for the Soul is the latest partner to receive funding through APX Content Ventures’ $25 million Inclusion Investment Fund, which is part of Publicis Media’s Once & For All Coalition initiative. It has funded more than 20 content ideas with more than 10 diverse-owned, operated, and targeted companies.
“APX Content Ventures has been a phenomenal partner, and we are very excited to continue creating series together,” Philippe Guelton, chief revenue officer of Chicken Soup for the Soul Entertainment, said in a statement. “The brand integrations into these series are an organic way for companies to reach audiences that are no longer watching linear TV. We look forward to announcing additional projects soon.”
“We are thrilled to extend our partnership with Crackle and Chicken Soup for the Soul Entertainment in bringing quality diverse-owned, operated, and targeted programming to air. Our partnership on ‘Inside the Black Box’ embedded our client in a seamless and authentic way that also reflected who they are as a brand,” Kerry Bianchi, Global CEO of APEX Exchange, said in a statement. “Finding quality programming that engages consumers and naturally ties to the ethos of our clients’ brands is a win-win for everyone.”