Veteran home entertainment publicity executive April Carretta has been promoted to head of communications, direct to consumer, for Disney Media & Entertainment Distribution, The Walt Disney Co. announced Sept. 21.
Carretta leads communications globally for Disney’s direct-to-consumer video streaming businesses. In her new role, she oversees proactive and integrated communications, including consumer, content publicity, international, crisis communications and incident management, as well as internal employee communications.
Carretta, a 20-year veteran of the business, reports to Heather Hust Rivera, SVP of Communications for Disney Media & Entertainment Distribution.
Carretta joined Disney in 2019 through its acquisition of 20th Century Fox. She initially led communications for Disney’s Platform Distribution organization, playing a key role in shaping communications across all of DMED’s third-party media sales efforts for distribution, content sales agreements, affiliate marketing for direct-to-consumer services and linear media networks, global theatrical film distribution, and other Disney properties including Disney Music Group and the El Capitan Theater.
Prior to joining Disney, Carretta spent nearly four years as SVP of global communications and partnerships for 20th Century Fox Home Entertainment, as a key member of publicity chief James Finn’s team. She had been recruited to spearhead integrated marketing, corporate communications, global partnerships and next-gen technology initiatives at the studio, the latter a key priority for then-division head Mike Dunn.
Prior to Fox, Carretta had enjoyed a more-than-eight-year run at the Edelman agency, most recently as SVP of digital and consumer marketing. There, she oversaw strategic communications and digital marketing plans for the agency’s largest accounts, including Walmart, Best Buy, Quaker Oats, Unilever and Dairy Management Inc. (DMI).
From 2005 to 2007, Carretta was manager of worldwide publicity at Sony Pictures Entertainment under SVP of worldwide publicity Fritz Friedman.
Disney Direct to Consumer is part of Disney Media & Entertainment Distribution, which manages The Walt Disney Co.’s content commercialization and distribution ecosystem. DMED is responsible for the monetization of content from the company’s content engines — Studios, General Entertainment and Sports. This includes P&L management and operations of the company’s portfolio of streaming services; its linear television channels the ABC-owned stations; theatrical film distribution; content licensing and distribution; and global advertising sales.