Disney+ Eyes Significant App Download Increase Streaming ‘Hamilton’ Movie

The Disney+ debut of the original Disney movie musical Hamilton generated a 72.4% uptick in app downloads for the subscription streaming video platform over the July 4 weekend, according to online data firm Apptopia.

A separate study from Sensor Tower reported a 79% increase totaling  1 million app downloads, citing stats from Apple iTunes and Google Play.

The movie, which Disney reportedly acquired the rights to for $75 million, is based around Lin-Manuel Miranda’s hit Broadway play. It was originally slated to hit theaters in 2021.

Apptopia suggests the Disney+ app was downloaded 513,323 times worldwide, including 266,084 times in the United States. That was 46.6% more than the average three-day weekend.

Disney has not disclosed streaming data for Hamilton, which it has heavily marketed to consumers with the coronavirus pandemic shuttering all movie theaters since mid-March. The media giant said the SVOD service ended May with more than 54 million subscribers.

Report: Disney+ Tops App Download Chart in U.S., Netflix Globally in 2020

Disney+, which launched Nov. 12 in the United States, posted the top number of app downloads domestically while Netflix was No. 1 in app downloads globally in the first three months of 2020.

That’s according to a study by Apptopia and Braze.

Disney+ scored 14.1 million app downloads domestically while No. 2 Netflix tallied 11.9 million and No. 3 Hulu racked up 8.1 million. Globally, Netflix with 59.1 million downloads was followed by YouTube with 39.4 million and Amazon Prime Video with 27.1 million. In Europe, Netflix also ruled with 14 million downloads, followed by Amazon Prime Video with 6.6 million and YouTube with 5.8 million.

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As far as the top streaming apps by time spent in the app, YouTube Kids ruled everywhere — globally, in Europe and domestically. Coming in at No. 2 in all territories was Netflix with YouTube at No. 3. Amazon Prime Video was No. 4 globally and in Europe, while Disney+ landed at No. 4 domestically, No. 6 globally and No. 7 in Europe.

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As the coronavirus pandemic hit, March saw a 30.7% increase in streaming sessions, according to the report.

Disney+ Mobile App Tops 22 Million Downloads

The Disney+ mobile app has been downloaded more than 22 million times since the service went live Dec. 12, according to new data from Apptopia. Disney said it had 10 million sign-ups to the service in the first 24 hours.

The tracking firm said the service has about 9.5 million daily mobile users and has generated about $20 million in revenue — based on $5 monthly fee when paid annually upfront.

Apptopia data, which claims to track more than 250,000 apps worldwide, does not include streaming media devices Roku, Apple TV and websites.

“We believe Roku is seeing more engagement due to people watching a lot of Disney Plus,” Apptopia said in a statement.

Separately, Google claims Disney+ was the most-searched brand in 2019.

Disney+ Mobile App Downloaded 15.5 Million Times in First Two Weeks

The Disney+ mobile app has been downloaded 15.5 million times in its first two weeks of availability, according to a Nov. 26 report from Apptopia.

The mobile app has generated $5 million through in-app purchases, according to the company’s estimates. Apptopia revenue data is calculated post app store fees. The numbers don’t include subscribers who downloaded to devices such as Apple TV or Roku.

Disney+ has been ranking No. 1 overall in the U.S. iOS and Google Play app stores since its launch, according to Apptopia. It has been No. 1 in iOS grossing ranks since Nov. 19 and since Nov. 20 on Google Play.

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Australia and New Zealand were able to start watching Disney+ originals such as The Mandalorian Nov. 19. Disney+ has been ranking No. 1 overall in both app stores in both countries since launch.

Disney Reports 10 Million Disney+ Sign-Ups on Day One

The Walt Disney Co. Nov. 13 reported its branded subscription streaming video service, Disney+, generated 10 million sign-ups on its first day (Nov. 12) of operation.

The tally, while impressive, does not constitute actual subscribers since Disney is giving a free 7-day trial to anyone signing up for the $6.99 service.

But the numbers underscore strong consumer interest/demand for Disney’s official foray into SVOD, and might help explain why the platform had numerous tech glitches in its first hours of operation catering to “exceedingly” high demand.

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Disney has projected 60 million to 90 million subs within the first five years, which would be significantly less than Netflix’s current 160 million worldwide sub count.

Online digital tracker Apptopia earlier in the day disclosed that more than 3.2 million people downloaded the Disney+ app in its first few hours. The company reported 89% of the downloads originated in the United States, while 9% came from Canada and 2% from Holland.