Lionsgate will release the comedy Overboard through digital retailers July 17 and on Blu-ray, DVD and on demand July 31.
The film, a gender-swapped remake of the 1987 movie of the same name, stars Eugenio Derbez as a spoiled yacht owner who falls off his boat and suffers from amnesia, leading to an employee he fired, played by Anna Faris, to seek revenge by convincing him that he is her husband and make him work for her.
Extras include audio Commentary with writer-director Rob Greenberg, writer-producer Bob Fisher, and producer Benjamin Odell; and the featurettes “Chemistry Is Comedy,” “Culture Clash” and “Captains of the Ship: Bob & Rob.”
Atom Tickets, the online movie ticket service funded by Lionsgate, Disney and 20th Century Fox Film, among others, May 23 rolled out its first national marketing campaign, which includes a TV spot featuring actress Anna Faris (“Mom”), and directed by Peter Berg (Lone Survivor, The Kingdom, Patriots Day).
Designed to appeal broadly to all audiences, the campaign positions Atom as a fan’s passport to an “elevated experience” that can only be delivered by the platform’s app – and social media.
The spot showcases Faris playfully scanning her Atom digital ticket to enter the theater, enjoying popcorn in her seat, and feeling thoroughly delighted by the experience.
“The campaign reinforces our key value propositions of share-ability, flexibility and convenience in purchasing movie tickets using Atom,” Amber Tarshis, head of marketing for Atom Tickets, said in a statement.
The ad will also run in theaters and online on Hulu and YouTube. Additionally, Atom is partnering with ESPN and PopSugar to specifically target the entertainment male and female audience.
The campaign follows actor Dwyane Johnson, his ex-wife and business manager Dany Garcia, and their production company, joining Atom’s advisory board.