With its stock popular among investors and day traders, video game retailer GameStop March 30 announced the appointment of Elliott Wilke to the new role of chief growth officer. Wilke’s start date is April 5.
Wilke brings nearly two decades of branding, consumer goods and e-commerce experience to GameStop. He joins from Amazon, where he spent the past seven years holding a variety of senior roles across segments such as Amazon Fresh, Prime Pantry and Worldwide Private Brands. He began his career at Proctor & Gamble and spent more than a decade in brand manager and marketing roles of increasing responsibility.
At GameStop, Wilke will oversee growth strategies and marketing, with a focus on increasing customer loyalty and growing the reach of Power Up Rewards and Game Informer. He will also work with other initiatives that include expanding the company’s use of customer insights and metrics to optimize channel marketing.
In addition, GameStop hired Andrea Wolfe as VP of brand development. Wolfe, who previously served as Chewy’s VP of marketing, started March 29. She has held executive and director-level marketing roles at companies such as Outdoorsy, Spreetrail and Whole Foods. In her new role, Wolfe will help drive branding, content, social media strategy and other digital initiatives.
GameStop also named Tom Petersen VP of merchandising. Petersen also previously served in the same position at Chewy, whose co-founder Ryan Cohen is a big investor in GameStop.