Amazon Injecting Tech into NFL Thursday Night Football

Amazon Prime Video for the third year will stream NFL Thursday Night Football, beginning Sept. 26 at 8:20 PM Eastern with the Green Bay Packers hosting the Philadelphia Eagles

This season Amazon will again feature three viewing options, including the default Fox broadcast with Troy Aikman and Joe Buck, sports journalists Hannah Storm and Andrea Kremer providing commentary on a second feed, in addition to U.K. English language broadcasters Derek Rae and Tommy Smyth.

Amazon is also offering “X-Ray for TNF,” software that enables users to watch and understand the game without taking their eyes off the screen or missing a play.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“X-Ray” brings statistics previously available only to coaches and announcers to all Prime Video users on demand, on every play.

Users can gain insights such as a quarterback’s average time to throw, a running back’s average yards after contact and a wide receiver’s average yards of separation, which are enabled through Next Gen Stats’ real-time player tracking.

The software is available to anyone streaming TNF on Android, iOS, and Fire TV. To access X-Ray, users simply flip their phones, tap the “Stats by X-Ray” button on their phone or tablet or click ‘up’ on the Fire TV remote control during the game.

In addition, Amazon is streaming “NFL Next,” a new 30-minute live show available exclusively on Prime Video at 7:00 PM Eastern each Thursday and produced by NFL Films.

The show provides insight and commentary from two-time Super Bowl Champion Chris Long, NFL Network’s Kay Adams and Next Gen Stats expert James Koh.

“We’re revolutionizing the way football fans stream Thursday Night Football and allowing Prime members to personalize how they watch and hear the game,” Marie Donoghue, VP of Prime Video Sports, said in a statement. “We think both longtime sports fans and those new to the game will love watching and engaging with TNF on Prime Video and Twitch.”

“We’re excited to collaborate once again with Amazon Prime Video to produce a different kind of NFL show,” said Ross Ketover, Chief Executive of NFL Films. “To have the talents of Chris Long, one of the most insightful players to play this game, paired with a dynamic personality like Kay Adams makes for a show we think fans are going to love.”

For the third year, TNF will also be available on Amazon-owned gaming platform Twitch, including co-streamed commentary on Twitch’s interactive social video service.


Amazon ‘Thursday Night Football’ – Spanish, British English and Women

Lost in the all-day Congressional spectacle involving U.S. Supreme Court nominee Brett Kavanaugh was the first NFL regular season TV broadcast ever exclusively called by women.

Veteran sports reporters Andrea Kremer and Hannah Storm called the Sept. 27 “Thursday Night Football” featuring the Los Angeles Rams’ 38-31 win over the Minnesota Vikings on Amazon Prime Video – the first of 11 games the e-commerce behemoth will stream (and Kremer & Storm will call) this season.

To the casual viewer – on Prime Video – watching the women make history was as challenging as listening to the pair try and keep up with the live game video.

With Fox Sports having exclusive TV broadcast rights to “Thursday Night Football,” Prime viewers were by default linked to the broadcast called by veterans commentators Joe Buck and Troy Aikman.

It took a Tweet on social media by Storm to inform anyone who cared that to access her (and Kremer’s) webcast required going into the “audio & language” setting and clicking on the “Kremer & Storm” link. Other options include Spanish and English U.K.

Doing so displayed the live video feed with Kremer & Storm calling plays and offering analysis, respectively. The duo appeared at times caught off guard by the tempo of the game – issues that would undoubtedly affect anyone calling live sports in Los Angeles from a studio in Connecticut.

Kremer did her best injecting anecdotes from conversations she had earlier in the week with team general managers and related personnel. Storm never missed a play or player’s number.

Actually, hearing what the pair said was tough, however. A situation only partly remedied by increasing the volume. In addition, never once were the pair ever shown on camera. In fact, after one commercial break, the webcast defaulted back to Buck and Aikman – requiring the viewer to exit the webcast and go back into settings.

Kremer and Storm offer a fresh approach to NFL broadcasts. Too bad Amazon appears indifferent to their actual presence.


Amazon Bowing First Female-Hosted Thursday Night Football Pre-Game Show, Game Webcasts

Rachel Lindsey

The NFL has yet to employ a female referee, but Amazon is about to make history on “NFL Thursday Night Football” with the Prime game webcast and special pre-game show – both hosted exclusively by women.

As previously announced, all 11 Thursday Night Football games on Amazon Prime – for the first time – will be called by veteran sports reporters Andrea Kremer and Hannah Storm (replacing Joe Buck and Troy Aikman),

Prior to the webcast, Amazon is debuting “The Drive,” hosted by Fox Sports/ESPN sports reporter Charissa Thompson and reality TV star Rachel Lindsay.

The show will interview two opposing players on and off the field as they gear up for their “Thursday Night Football” game. One interview will be conducted with a player during an in-car ride-along during his daily commute, and the other player interview will take place at the team’s training facilities or the player’s home.

The series (with the first episode available here) will air weekly the Tuesday ahead of each week’s “Thursday Night Football” match-up in the U.S.

“The Drive” and “Thursday Night Football” games will be made available on the Prime Video app for TVs, game consoles, set top boxes, and connected devices, which includes Amazon Fire TV, mobile devices and online.

Charissa Thompson has spent almost a decade covering sports, and currently hosts “NFL GameDay Prime,” which airs Sunday nights on NFL Network and Fox. Prior to joining Fox, she co-hosted ESPN2’s “SportsNation,” and covered the NHL, including the 2010 All-Star Game and Stanley Cup Finals.

In 2010, Thompson reported on the Vancouver Olympic Winter Games, the FIFA World Cup, the BCS National Championship Game, Super Bowl LI and the NBA All-Star Game for Yahoo! Sports.

Rachel Lindsay is an attorney, broadcaster, and columnist, with progressive experience in sports and entertainment. Lindsey is best known for her role as a contestant on the 21st season of ABC’s “The Bachelor,” and the lead on the 13th season of “The Bachelorette.” She is the first African-American lead in the franchise’s history. She works as a guest host for ESPN’s “First Take.”

Andrea Kremer and Hannah Storm










Full schedule and details below.

Thursday Night Football on Prime Video:

Week 4: Thursday, September 27
Minnesota Vikings at Los Angeles Rams

Week 5: Thursday, October 4
Indianapolis Colts at New England Patriots

Week 6: Thursday, October 11
Philadelphia Eagles at New York Giants

Week 7: Thursday, October 18
Denver Broncos at Arizona Cardinals

Week 8: Thursday, October 25
Miami Dolphins at Houston Texans

Week 9: Thursday, November 1
Oakland Raiders at San Francisco 49ers

Week 10: Thursday, November 8
Carolina Panthers at Pittsburgh Steelers

Week 11: Thursday, November 15
Green Bay Packers at Seattle Seahawks

Week 13: Thursday, November 29
New Orleans Saints at Dallas Cowboys

Week 14: Thursday, December 6
Jacksonville Jaguars at Tennessee Titans

Week 15: Thursday, December 13
Los Angeles Chargers at Kansas City Chiefs