As the pandemic keeps movie theater attendance low, AMC Entertainment has announced the official launch of private theater rentals for as low as $99 for up to 20 people.
The rentals are accessible through an automated booking and purchase system on the AMC website and mobile app. The launch comes four weeks after the initial beta launch of the product, which resulted in 110,000 inquiries around the country, dwarfing the total number of AMC’s private theater rentals in all of 2019 (26,000) by more than four times, according to AMC.
Guests can book a private showing at amctheatres.com/rentals or by updating and using the AMC Theatres mobile app. They select a movie that’s playing in their local theater, the time and date of their requested showtime, confirm and checkout. Rentals must be made at least one day in advance and are subject to availability at the theater.
New releases, such as Tenet, The War With Grandpa and Freaky, are available starting at $149 plus tax, up to $349 plus tax, depending on location and theater. The rental charge covers the cost of up to 20 tickets, and there is no additional required charge or minimum food and beverage charge as part of the rental. Outside food and drink may not be brought into the screening.
AMC Safe & Clean policies and protocols include mandatory mask wearing and appropriate social distancing within the auditorium. In addition, AMC abides by all state and local directives regarding movie theater operations, and in rare cases, the total allowed guest count may be less than 20 to comply with state and local directives.
“The results and feedback from our guests about AMC Safe & Clean have been overwhelmingly positive, and private theater rentals at AMC provides an additional layer of safety and security to those moviegoers who are looking to see movies with just their family members and friends,” Elizabeth Frank, EVP of worldwide programming and chief content officer, said in a statement. “It’s unprecedented for AMC to receive 110,000 contacts in four weeks about a private theater rental, based only on word of mouth and organic publicity, and we are excited about and appreciative of the interest this has sparked among AMC guests.”