AMC Theatres — the world’s largest theatrical chain — announced that its branded AMC Stubs A-List ticket subscription program has more than 900,000 members since launching June 26, 2018.
The service, which is priced from $19.95 to $23.95 per month (based on minimum 90-day contract) depending on the subscriber’s location, enables users access to up to three movies per week, in every available AMC showtime and format, including opening night and opening weekend.
The service was rolled out to compete against MoviePass, the ticket service pioneer that has suspended service indefinitely.
“The AMC Stubs A-List program’s continued positive momentum makes it far and away the most popular movie theatre subscription program in the world,” CEO Adam Aron said in a statement.
The service enables subs to reserve tickets online or through the AMC Theatres mobile app. A-Listers also receive a $5 reward for every $50 spent at AMC, including tickets purchased for friends and family, and food & beverage spending.
This translates into a 10% discount that can be applied toward future AMC purchases.
A-List members also receive free upgrades on popcorn and soda, free refills on large popcorn and express service at the box office and concession stand.
Meanwhile, AMC said second-quarter attendance at its theaters increased 6.3% to 96.9 million compared to 91.2 million during the previous-year period.
Through the fiscal year, attendance is down 3% at 176.7 million from 182.2 million last year.
“Our [attendance] efforts in the United States have been greatly aided by the soaring popularity of our AMC Stubs loyalty program, which recently crossed 21 million member households,” Aron said.