AMC Theatres Ticket Subscription Service Tops 900,000 Members

AMC Theatres — the world’s largest theatrical chain — announced that its branded AMC Stubs A-List ticket subscription program has more than 900,000 members since launching June 26, 2018.

The service, which is priced from $19.95 to $23.95 per month (based on minimum 90-day contract) depending on the subscriber’s location, enables users access to up to three movies per week, in every available AMC showtime and format, including opening night and opening weekend.

The service was rolled out to compete against MoviePass, the ticket service pioneer that has suspended service indefinitely.

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“The AMC Stubs A-List program’s continued positive momentum makes it far and away the most popular movie theatre subscription program in the world,” CEO Adam Aron said in a statement.

The service enables subs to reserve tickets online or through the AMC Theatres mobile app. A-Listers also receive a $5 reward for every $50 spent at AMC, including tickets purchased for friends and family, and food & beverage spending.

This translates into a 10% discount that can be applied toward future AMC purchases.

A-List members also receive free upgrades on popcorn and soda, free refills on large popcorn and express service at the box office and concession stand.

Meanwhile, AMC said second-quarter attendance at its theaters increased 6.3% to 96.9 million compared to 91.2 million during the previous-year period.

Through the fiscal year, attendance is down 3% at 176.7 million from 182.2 million last year.

“Our [attendance] efforts in the United States have been greatly aided by the soaring popularity of our AMC Stubs loyalty program, which recently crossed 21 million member households,” Aron said.

AMC Theatres Ticket Service Tops 400,000 Subs

AMC Theatres Stubs A-List subscription ticket service has topped 400,000 monthly members less than 100 days after launching service.

Adam Aron, CEO of the nation’s largest theatrical chain, disclosed the benchmark after the $19.95 monthly service achieved 80% of its first-year subscriber projections.

“While we do not plan to issue A-List enrollment statistics on a weekly basis, our hitting more than 400,000 enrolled members only three months and a week after launching the program is an enormous milestone,” Aron said in a statement.

Indeed, A-List was projected to reach 500,000 subs after 12 months; and 1 million in two years.

“This all bodes well for the future of increased moviegoing in America,” Aron said.

The success of A-List comes as MoviePass corporate parent Helios and Matheson Analytics remains defiant in the face mounting fiscal woes.

CEO Ted Farnsworth told an industry confab this week HMNY had secured an additional $65 million in funding – despite the company’s stock trading slightly above 1 cent per share.

HMNY is now planning a second reverse-stock split in an attempt to bring shares above the Nasdaq required minimum $1 per share price.