Software platform and data provider Whip Media Aug. 25 announced that AMC Theatres is using Whip Media’s solution for its video on demand business, AMC Theatres On Demand.
AMC Theatres On Demand offers more than 5,000 movies from every major studio and independent film distributors, available for purchase or rent.
Using Whip Media’s platform, AMC Theatres manages the end-to-end process from content management to paying studios. Whip Media drives film selection, asset ordering, pricing and merchandising, and calculating license fees due to studios and device partners, according to the company.
“Utilizing Whip Media’s platform, allows for more collaboration leading to greater efficiencies, thus allowing us to get more value from our content,” said Nikkole Denson-Randolph, VP of content strategy and inclusive programming at AMC Theatres. “The ability to automate our VOD supply chain, and seamlessly connect to our studios and content readiness partners, provides a huge advantage and ability to drive growth in our business.”
“AMC is a true innovator in the industry for providing a premier movie-watching experience to viewers in the theater or at home,” said Carol Hanley, president of Whip Media. “We’re thrilled to have partnered with AMC to power AMC Theatres on Demand for their millions of customers and provide an infrastructure that is efficient and scalable.”