AMC Theatres On Demand Utilizing Whip Media Platform

Software platform and data provider Whip Media Aug. 25 announced that AMC Theatres is using Whip Media’s solution for its video on demand business, AMC Theatres On Demand.

AMC Theatres On Demand offers more than 5,000 movies from every major studio and independent film distributors, available for purchase or rent.

Using Whip Media’s platform, AMC Theatres manages the end-to-end process from content management to paying studios. Whip Media drives film selection, asset ordering, pricing and merchandising, and calculating license fees due to studios and device partners, according to the company.

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“Utilizing Whip Media’s platform, allows for more collaboration leading to greater efficiencies, thus allowing us to get more value from our content,” said Nikkole Denson-Randolph, VP of content strategy and inclusive programming at AMC Theatres. “The ability to automate our VOD supply chain, and seamlessly connect to our studios and content readiness partners, provides a huge advantage and ability to drive growth in our business.”

“AMC is a true innovator in the industry for providing a premier movie-watching experience to viewers in the theater or at home,” said Carol Hanley, president of Whip Media. “We’re thrilled to have partnered with AMC to power AMC Theatres on Demand for their millions of customers and provide an infrastructure that is efficient and scalable.”

AMC Theatres to Sell AMC Networks Movies on Its Online Platform

AMC Theatres is digging deeper into home entertainment.

The world’s largest theatrical chain on Nov. 7 disclosed it plans to start selling AMC Networks movies on its digital platform, AMC Theatres On Demand.

Hailed as the first-ever cross platform marketing partnership between theatrical and home entertainment distributors, AMC said the movies (including RLJ Entertainment titles) can be purchased or rented through AMCTheatres.com, the AMC Theatres mobile app, Roku and SmartTVs with more services and devices to be added in the near future.

AMC Theatres and AMC Networks are not related companies.

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“AMC Theatres On Demand is yet another benefit for AMC Stubs members, designed as a low-cost, ancillary service to add convenience and value for the guest, increase loyalty, augment our rich consumer database and generate additional earnings,” the company stated.

Earlier this year, AMC launched its branded transactional VOD platform featuring digital sale and rental access to 2,000 studio titles, including Lionsgate and Paramount feature films.

Separately, AMC said its A-List subscription ticket service has become profitable.

The service — launched as competition to now-shuttered MoviePass — has attracted more than 900,000 subscribers — exceeding initial internal expectations of 500,000 subscribers in the first year of operation. During the first quarter of 2019, AMC implemented a 10% membership price increase in 10 states and a 20% price increase in five states. Based on an average monthly frequency of 2.40 theatrical visits for A-List subs in the Q3, their associated full-price, bring-along guest attendance, food and beverage spend and the price increases in Q1, AMC believes the A-List program was profitable in the third quarter and nine-months ended Sept. 30.

“Our being in the midst of nothing less than a digital transformation in which we are increasingly and continuously engaging with our guests before, during and after their visits to our theaters … is enabling us to be vividly focused on generating additional free cash flow, deleveraging our balance sheet and driving shareholder value,” AMC CEO Adam Aron said in a statement.