National Amusements Subsidiary Launches Movie Ticket Subscription Service

Showcase Cinemas, a small subsidiary of Viacom/CBS parent National Amusements, Nov. 12 announced the launch of “Showcase Subscribe,” the company’s first ticket subscription service.

Starting at $16.95 for three movies a month, the service allows customers to reserve tickets in advance via the app. Subscribers can purchase tickets from either the 2D or “premier plan,” which includes 3D, X and Imax formats. Additionally, there are no “blackout dates” and subs can use their Showcase Starpass membership number to gain loyalty points on Showcase Subscribe plan purchases.

“Launching just in time for the holiday movie-going season, Showcase Subscribe membership is a great way to give yourself the gift of going to the movies,” Mark Malinowski, VP of marketing for Showcase Cinemas, said in a statement.

Showcase Cinemas operates more than 932 movie screens in the U.S., U.K., Argentina and Brazil under the Showcase, Cinema de Lux, SuperLux and UCI brands.

With just 28 screens domestically, Showcase Subscribe may not be a significant competitor to AMC Stubs A-List, the upstart subscription service launched by the nation’s largest exhibitor less than five months ago seeking to supplant fiscally-challenged MoviePass.

Regardless, costs associated to A-List contributed to AMC posting a net loss of $100.4 million during its most-recent fiscal period.

2D Plan Showcase Subscribe details and pricing (Three Movies Per Month):

  • Individual: $16.95/monthly
  • Groups
    • Two: $32.95/monthly
    • Three: $47.95/monthly
    • Four: $62.95/monthly
    • Five: $76.95/monthly
    • Six: $89.95/monthly

 

Premier details and pricing (Three Movies Per Month):

  • Individual: $19.95/monthly
  • Groups
    • Two: $38.95/monthly
    • Three: $56.95/monthly
    • Four: $73.95/monthly
    • Five: $89.95/monthly
    • Six: $105.95/monthly

All plans require a minimum three-month purchase. Showcase SuperLux, LuxLevels and Showcase MX4D are not part of Showcase Subscribe.

AMC Theatres Ticket Subscription Service Tops 380,000 Members

AMC Theatres Sept. 26 announced that AMC Stubs A-List – the ticket subscription service launched three months ago to compete against MoviePass – has generated more than 380,000 monthly subscribers – including 120,000 members in the past six weeks.

The nation’s largest theatrical chain heralded the sub growth during the traditional “slow period” at movie theatres in late August and September, as the summer blockbusters give way to school schedules.

AMC said A-List is also driving box office revenue at its theaters, as the service’s impact on attendance, along with AMC’s other initiatives and a film slate, has AMC in position to increase U.S. attendance year over year for the first time since 2015, excluding the impact from the Carmike acquisition.

A-List subs are watching a wide variety of movies, including more than 363 different movie titles in just under 90 days. Early program analysis indicates incremental movie-going frequency among members after joining the program is significant. AMC noted that more than 45% of A-List subs were not previously signed up to its existing AMC Stubs loyalty program.

AMC also recently announced that its 12-month protection guarantee from the date of a member’s enrollment against any increases in A-List monthly pricing has been broadened to further provide consumers with a sustainable value. The 12-month protection guarantee for members of A-List enrolling anytime in 2018 now includes no changes in the pricing or benefits from the program within a member’s initial 12 months after joining the program.

“The early success of this program is evident as AMC is projecting an attendance increase at our U.S. theatres for the first time in three years,” CEO Adam Aron said in a statement. “This is very good for AMC, and very good for our guests and movie studio partners.”

AMC Theatres A-List Subscription Ticket Service Partners with Fandango, Atom Tickets

AMC Theatres A-List, the theatrical chain’s ticket subscription service and loyalty program, Sept. 17 announced a marketing partnership with online ticket services Fandango and Atom Tickets.

Under terms of the deal, A-List members who may use Atom Tickets and Fandango for movie tickets can now enter their A-List membership number during checkout, securing a ticket reservation with their membership, which is applied as one of the subscriber’s three-movies-per-week allotment.

A-List, which was launched this summer by AMC for $19.95 monthly as competition to MoviePass ($9.95) and Cinemark’s Movie Club ($8.99) subscription platforms,

Because A-List members receive the benefits of AMC Stubs Premiere, the online ticketing fee is waived. A-List subs can also purchase additional tickets in the same transaction on both sites, allowing them to bring along friends and family members to the movie.

“The guest feedback and membership sign-up rate have far exceeded our expectations, but we’re constantly looking for ways to provide more opportunities … through A-List,” Stephen Colanero, chief marketing officer, AMC, said in a statement.

Adding Fandango and Atom Tickets, the latter co-owned by Lionsgate, ups the profile of online ticketing across all platforms – and helps drive more moviegoers into their theaters.

“Fandango and AMC Theatres have worked together for more than a decade to innovate the moviegoing experience for AMC’s guests across online, mobile and social media platforms,” said Kevin Shepela, chief commercial officer, Fandango.

“Recognizing A-List membership is … a natural extension of our support for exhibitor loyalty programs,” added Matthew Bakal, cofounder and chairman of Atom Tickets.

Survey: Half of MoviePass Subs Likely to Cancel

Fiscally challenged MoviePass got more bad news Aug. 28 after a survey found nearly 50% of MoviePass respondents will likely cancel their membership.

In the August survey of 1,558 moviegoers — including 424 MoviePass subscribers — conducted by National Research Group for The Hollywood Reporter, just 48% of MoviePass respondents said they were satisfied with the service — which was down from 83% approval in a previous survey this spring.

Central to the service’s problems — beyond financial — are the ever-changing rules of engagement, according to the survey. A short-lived price hike from $9.95 to $14.95 was scuttled, with subscribers limited to three screenings per month. That change was followed by more restrictions on what titles subscribers could see and when.

“MoviePass’ innovation was offering the freedom and flexibility to see any movie, at any time, at almost any theater, for a low price,” NRG CEO Jon Penn told THR. “By constantly changing the terms of service — limiting which films subscribers could see and when they could see them — MoviePass has eroded brand trust and undermined their leadership position.”

Survey respondents appear in favor of ticket subscription services, with 23% interested in AMC Theatres’ A-List Stub platform. Another 39% said they would favor any service that could be sustainable.

“There remains immense opportunity and moviegoer appetite for innovation in movie ticket buying,” said Penn. “Future services that offer value, flexibility and convenience — in an economically viable way — will help drive moviegoing to new heights.”

 

AMC Theatres Ticket Subscription Service Tops 260,000 Subs

AMC Stubs A-List, the theatrical chain’s response to MoviePass, has generated 260,000 subscribers since launching the $19.95 service seven weeks ago, according to AMC Theatres.

The nation’s largest movie exhibitor chain said AMC Stubs A-List already has been responsible for more than 1 million in attendance at its movie theatres – and account for more than 5% of AMC’s weekly attendance.

A-List enables subs to purchase full-price tickets by online reservation, which it said resulted in 40% of subs buying additional tickets to see a movie. A-List members now account for more than 4% of AMC’s domestic attendance. The service is projected to reach 500,000 subs by June 2019.

AMC said the service shows broad geographic and demographic appeal. Subs have utilized the service at each of AMC’s 640 locations throughout 44 states in the U.S. Membership levels are strong across all age and ethnicity groups. Indeed, 28% of enrolled members are under the age of 30.

“While one would think that the rate of signups will inevitably have to slow down at some point, enrollments now are continuing at quite a brisk pace, getting AMC to scale much sooner than we initially anticipated,” CEO Adam Aron said in a statement.

AMC subs are watching a wide variety of movies, including more than 150 different titles. Early program analysis indicates incremental movie-going frequency among subs is significant; 45% of A-List members were not previously signed up to its AMC Stubs loyalty programs.

The AMC A-List membership includes a 12-month price protection guarantee from the date of a member’s enrollment.

“We expect that AMC Stubs A-List will be a permanent part of our marketing activity going forward,” Aron said.

In an apparent dig at ongoing turmoil at rival MoviePass, Aron said the A-List program is designed with the same integrity as an airline frequent flyer program.

“We fervently believe that consumers have a basic right to expect to be able to rely on us to honor the commitments that we make, and that they not have to fear constant program changes that come without warning,” he said.

Indeed, Aron’s comments come the same day MoviePass announced it would begin restricting subscriber access to select movies and showtimes.