Amazon CFO: First-Time Prime Video Use Doubled in Q1

With schools shuttered and millions of families housebound due to the coronavirus pandemic, Amazon in March made thousands of hours of content available for free on Prime Video without requiring a Prime membership. Amazon has more than 112 million Prime members worldwide.

That promotion, among others, contributed to Prime Video doubling its first-time user base in the first quarter — a trend that included transactional VOD movies and third-party over-the-top video access through Amazon Channels.

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Speaking on the April 29 fiscal call, CFO Brian Olsavsky said Amazon hoped the offer of free content, including ad-supported IMDb TV, would highlight the video aspects of the Prime membership to existing users and casual browsers.

“We are seeing a lot more use of our video and digital media benefits,” Olsavsky said, adding that increased numbers of consumers are also benefiting from Amazon’s Alexa voice-activated software in its CE products.

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“They’re asking questions specific to COVID-19, using it for education for their children, and we’re seeing a lot more of it used on the communication side,” he said. “It gives people and members a good opportunity to use all their Prime benefits [including music streaming and books], which they hadn’t used as much in the past.”

TiVo Adds Content Partners to Streaming Video Service

TiVo Jan. 8 formally announced an additional 23 new content partners for its ad-supported TiVo+ video network. The new channels join the current lineup of 26 streaming channels available to TiVo customers.

New content partners include USA Today, Cheddar, Top Stories by Newsy, Sportswire and MMA Junkie. Lifestyle channels include Condé Nast, Tastemade, Latido Music, Mobcrush and Revry.

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The Condé Nast partnership will bring programming from Glamour, Bon Appetit, Traveler, GQ and Wired, while the Tastemade partnership will bring Food, Travel and Home Design programming.

The comedy genre will expand to include “Funny or Die” and “The Chive”. TiVo+ Kids, movies and TV categories will now include “Mr. Bean & Friends,” “Kabillion,” “Law & Crime,” “American Classics,” “OMG! Network” and “Reel Truth.”

TiVo+ is attempting to join a growing ad-supported VOD market that includes The Roku Channel, Amazon’s IMDb TV, Pluto TV, Tubi, Shout! Factory TV and Crackle, among others.

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“In a world where people have more entertainment subscriptions than they can count on one hand, TiVo is working to bring everything together in one place for viewers,” CEO Dave Shull said in a statement.