In its first three days of release, Candy Cane Lane was the No. 1 movie worldwide on Prime Video, also becoming the most-watched Amazon MGM Studios-produced movie debut ever in the United States, according to the service.
The holiday comedy is among the top 10 worldwide film debuts ever on the service, according to Prime Video.
Additionally, according to tracking by Screen Engine/ASI, Candy Cane Lane debuted with the highest reported viewership among streaming movie releases for the weekend ending Dec. 3, Prime Video noted.
Candy Cane Lane is directed by Reginald Hudlin, written by Kelly Younger, produced by Brian Grazer, Eddie Murphy, Karen Lunder, Charisse Hewitt-Webster, and stars Eddie Murphy, Tracee Ellis Ross, and Jillian Bell, among others.
Murphy plays Chris Carver, a man on a mission to win his neighborhood’s annual Christmas home decoration contest. After Chris inadvertently makes a deal with a mischievous elf named Pepper (Jillian Bell) to better his chances of winning, she casts a magic spell that brings the 12 Days of Christmas to life — and wreaks havoc on the whole town.
“The sensational debut of Eddie Murphy’s first-ever Christmas movie, Candy Cane Lane, is a true demonstration of how joyful, family-oriented stories can touch the hearts of viewers around the world,” Courtenay Valenti, head of film, streaming and theatrical at Amazon MGM Studios, said in a statement. “We are so proud of our wonderful director Reginald Hudlin, along with the dynamic Eddie Murphy and Tracee Ellis Ross, our partners at Imagine Entertainment, and the rest of the all-star cast and team of creatives that brought this original and festive IP to life.”
Counting down to Candy Cane Lane’s Dec. 1 premiere on Prime Video, Amazon MGM Studios mounted activations such as the “12 Days of Candy Cane Lane,” which brought festive surprises and special moments to fans including Giving Tuesday’s Red Cross Blood Drive; a new song, “Miracle,” from Raphael Saadiq featuring Kelli-Leigh, available exclusively on Amazon Music; and an immersive Kringle’s Virtual Holiday Shop. Marketers also hosted a community pop-up event in Baldwin Hills, Calif., for families, organizations and business owners, presenting a $50,000.00 check to Destination Crenshaw. Additionally, “The Candy Cane Lane Traveling Truck Tour” has been traveling around the United States offering treats and free items on behalf of the film.
Amazon MGM Studios also collaborated with Grubhub with the contest “Christmas Delivered by Candy Cane Lane.” On Nov. 20, Grubhub customers in Atlanta, Chicago, Los Angeles and New York entered to win a holiday home transformation with holiday decorations donated by Balsam Hill and smart light products by Govee.
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Additionally, the studio collaborated with Habitat for Humanity International. From Nov. 15 to Dec. 27, Prime Video is donating $25,000 to Habitat for Humanity International and $55,000 to Habitat for Humanity of Greater Los Angeles (Habitat LA), while Amazon employees are participating in build days across the United States. In Los Angeles, they decorated a newly built Habitat LA community and welcomed new homeowners with holiday gift baskets and 55-inch Omni QLED Series Fire TVs.
Additionally, pop-R&B singer and songwriter Chloe Bailey (known as Chlöe) released an exclusive Amazon Music Original track “Merry Christmas Baby,” her own version of Otis Redding’s famous Christmas hit, in conjunction with the film’s release. The track is featured in the opening credits of Candy Cane Lane and is available now to stream only on Amazon Music.