In anticipation of the first “Thursday Night Football” game streaming exclusively on Prime Video on Sept. 15, Amazon is offering Prime members myriad gameday offers and specials, including NFL-licensed products as well as deals and discounts exclusively for Prime members, on amazon.com/TNFcentral.
Prime Video over the summer became the first streaming service to air a season-long exclusive national broadcast schedule of games with the NFL. The 11-year deal (worth a reported $11 billion) includes 15 regular-season games and one preseason game per year, with Prime Video also delivering new pregame, halftime and postgame shows, as well as interactive features like X-Ray and Next Gen Stats powered by AWS.
Prime Video will kick off the “Thursday Night Football” season by teaming up with Hall of Fame San Francisco 49ers wide receiver Jerry Rice, who will join Prime members in Los Angeles on Sept. 15 for an interactive viewing experience when the Los Angeles Chargers take on the Kansas City Chiefs.
“Live sports continue to be a game changer for Prime members,” Jamil Ghani, VP of Amazon Prime, said in as statement.
Prime members can also enjoy exclusive deals throughout football season on home entertainment devices, starting on Sept. 19. Deals include special pricing deals on Fire TV smart-TVs, streaming devices and Echo Studio smart speakers.
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Streamers can save up to 25% on select NFL gear, including apparel, tailgate essentials, footwear and drinkware, beginning Sept. 15. And save up to 20% on select T-shirts and hoodies featuring NFL teams from Team Fan Apparel on Sept. 22.
Other special events include a “Thursday Night Football” watch party for more than 250 Prime members who added the weekly NFL game to their Prime Video Watchlist. Jerry Rice will join the Sept. 15 event at The Fonda Theatre to kick off the “Thursday Night Football” season. Invited Prime members and their guests will be treated to live commentary, game sound effects, and other interactive enhancements. Rice will be joined by the event’s host and broadcast journalist and television personality Cari Champion, along with special guests Hall of Fame Chargers running back and current NFL Network analyst LaDainian Tomlinson, former Kansas City Chiefs wide receiver and kick returner Dante Hall, and actor and comedian Rob Riggle.
At the opening of the game, composer Pinar Toprak will lead an orchestra in a rendition of the new “Thursday Night Football” theme song, performed live for the first time. Attendees will experience the game through LED screens as well as sound effects from key game moments amplified by DJs. Each TV timeout will also include a host of games for attendees to compete in for prizes, and to be part of the game’s action.
Throughout the season, more than 150 Prime members and their guests who added “Thursday Night Football” to their Prime Video Watchlist and received an invitation, will receive a curated package of premiere experiences to celebrate the Thursday game’s new home on Prime Video.
In addition to game tickets, guests will receive a personal video from a hometown player ahead of the respective game they will attend. Guests will be provided a hotel room with goodie bags and premium giveaways to prepare for the game. Following transportation to the game, Prime members will meet with special guests including retired players, who will share behind-the-scenes team and player insights for the ultimate insider’s look.
Prior to kickoff, guests will get up close and personal to the action as they stand on the field during pregame warmups. At game time, guests will make their way to their seats in the Prime-branded section and enjoy food and beverages throughout the game. At the end of each game, guests will enjoy a personalized game football as a keepsake.
Each “Thursday Night Football” game will also stream live on Twitch and will be available on over-the-air TV stations in the two local home markets of the competing teams, as well as on smartphones and tablets on NFL+. The games will also stream in Spanish on Prime Video on the TNF en Español alternate stream.