‘Umbrella Academy,’ ‘Doom Patrol’ Maintain Top Spots on Parrot Analytics Digital Originals Chart

Demand for Netflix’s “The Umbrella Academy” has grown since its Feb. 15 premiere according to Parrot Analytics’ digital originals Demand Expressions chart for the week ended March 2.

“Umbrella Academy” held onto the No. 1 spot for a second-consecutive week with 47.1 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. That was up from 41.7 million a week earlier, a 13% gain.

The show is adapted from the Dark Horse comic book about a band of sibling superheroes.

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DC Universe’s “Doom Patrol,” which launched on the same day as “Umbrella Academy,” held onto the No. 2 spot with 29.5 million expressions, up 4% from the prior week.

The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

DC Universe’s “Titans” rose a spot to No. 3 despite a 3.5% drop in expressions, to 27.8 million.

Netflix’s “Stranger Things” slipped to No. 4 with 26.8 million expressions, down 5%.

“Star Trek: Discovery,” from CBS All Access, rose two spots to No. 5 with 25.3 million expressions, up 6.4%. The show was renewed for a third season during the week.

Elsewhere on the chart, Netflix’s “Orange Is the New Black” rose to No. 7, from No. 12 the previous week, with a 9.8% jump in expressions to 22 million as news of the final season wrapping production made the rounds on social media.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Amazon’s ‘Mrs. Maisel,’ HBO’s ‘Game of Thrones’ Lead Way at 70th Emmys

For the second year in a row, a show from a streaming service won the Emmy for best series in its category.

While last year Hulu’s “The Handmaid’s Tale” won Outstanding Drama Series, this year it was Amazon Video taking the top prize in the Outstanding Comedy Series category with the first season of “The Marvelous Mrs. Maisel.”

“Maisel” ended up with eight Emmys, including Outstanding Lead Actress in a Comedy Series for Rachel Brosnahan as the title character, and Outstanding Supporting Actress for Alex Borstein (who won another Emmy this year for her voiceover work on Fox’s “Family Guy”).

The 70th Annual Primetime Emmy Awards were announced Sept. 17 at a televised ceremony in Los Angeles and at the Creative Arts ceremony a week earlier.

Netflix and HBO ended up tied as the top networks with 23 wins apiece.

Outstanding Drama Series again went to HBO’s “Game of Thrones,” this time for its seventh season, which is readily available for digital download or on Blu-ray and DVD.

“Game of Thrones” previously won the Best Drama Series Emmy in 2015 and 2016 for its fifth and sixth seasons, respectively, but a quirk in its production meant the show didn’t air during the 2017 eligibility period, opening the door for “Handmaid’s Tale” to win last year.

“Thrones” won nine Emmys this year, including Peter Dinklage winning his third trophy for Outstanding Supporting Actor for the role of Tyrion Lannister (previously won in 2011 and 2015).

FX’s The Assassination of Gianni Versace: American Crime Story won seven Emmys, including Outstanding Limited Series. The nine-episode miniseries is available for digital download.

Among some other notable categories, HBO’s “Barry” (on DVD Oct. 2) won Outstanding Actor and Supporting Actor in a Comedy Series for Bill Hader and Henry Winkler, respectively. Matthew Rhys won Outstanding Lead Actor in a Drama Series for the sixth and final season of FX’s “The Americans,” coming to DVD Oct. 23 from 20th Century Fox Home Entertainment. Claire Foy won Outstanding Lead Actress in a Drama Series for playing Queen Elizabeth II in the second season of Netflix’s “The Crown.” And Thandie Newton won Outstanding Supporting Actress in a Drama Series for season two of HBO’s “Westworld,” which will be available on Blu-ray, DVD and 4K Ultra HD Blu-ray Dec. 4 from Warner Bros. Home Entertainment.

For a complete list of 2018 winners, visit Emmys.com.

IHS Markit: Amazon and Netflix Ramp Up Global Production

Since rolling out worldwide in 2016, streaming-video giants Amazon and Netflix are building their presence in local country markets with a growing amount of original content, according to IHS Markit.

Netflix launched 1,257 hours of original first-run content in 2017, well ahead of Amazon Prime Video’s 285 hours, according to IHS Markit. Netflix has also dramatically increased that content outside the United States, with 402 hours launching last year.

International content accounted for 40% of Amazon’s total original first-run output last year, compared to 32% for Netflix, according to IHS.

“The availability of local content is primarily how both platforms adapt their services to various countries, along with local currency pricing, local-language websites, dubbing and subtitling,” according to an IHS release.

Netflix global original production has jumped from the first season of “Lilyhammer” in 2012 to 300 titles in 2017.

“Offering content that is locally made, but which plays worldwide, is just one of the methods Netflix, in particular, has revolutionized the TV programming business,” according to IHS.

Amazon has stepped up original production, but is well behind Netflix in overall volume, IHS noted. Amazon Prime Video also produced a single international title in 2012, renewing a cancelled BBC series, “Ripper Street,” and the company has gone on to launch 56 such original titles in 2017.

“Netflix and Amazon have cast a wide net, in terms of program genres, commissioning dramas and comedies, children’s live action and animation, documentaries and rights to theatrical movies,” said Tim Westcott, director of research and analysis, channels and programming, IHS Markit, in a statement. “Both companies have also dabbled in reality TV, and they are expected to move further into this area in the future.”

According to the Channels and Programming Intelligence Service from IHS Markit, at the end of last year, Netflix had 52.8 million online streaming video subscribers in the United States. Netflix international subscriptions outstripped those in the United States in 2017, with 57.8 million at the end of the year. Amazon Video subscribers in the United States reached 30.2 million in 2017. Amazon Video, having switched on globally later than Netflix, is well behind in terms of subscribers outside the United States, which totaled just under 15 million at the end of last year.

“In the linear TV era, channels produced programming primarily for domestic consumption, with international sales an often lucrative — but definitely secondary — revenue stream,” Westcott said in a statement. “The time-lag between U.S. and international release also encouraged piracy of hit shows, like HBO’s ‘Game of Thrones.’ Now, both Amazon and Netflix are originating programming in order to capture a global audience, releasing their originals on the same day and date in multiple territories. This also means that non-U.S. programming has the potential to find an audience in the world’s largest entertainment market — one where subtitled or dubbed programming has been almost unheard-of outside the art-house cinema circuit.”

Movies Anywhere Offers Music-Only Version of ‘Last Jedi’

A score-only version of Star Wars: The Last Jedi with an audio track that isolates composer John Williams’ music is available exclusively on Movies Anywhere for a limited time to those who link a digital purchase of the film to the service.

The Lucasfilm blockbuster distributed by Walt Disney Studios debuted on digital March 13 and arrives on Blu-ray Disc and 4K Ultra HD Blu-ray March 27.

Movies Anywhere March 12 added FandangoNow to its list of retail partners, which also include Amazon Video, Google Play, iTunes and Walmart-owned Vudu. The digital movie rights locker service features content from Disney, Sony Pictures, 20th Century Fox Film, Universal Pictures and Warner Bros.

Documentary ‘Hobbyhorse Revolution’ From Oscar-Nominated Filmmaker Due on Digital April 24

Oscar-nominated filmmaker Selma Vilhunen’s latest documentary, Hobbyhorse Revolution, will hit digital services April 24 from Filmrise.

It will be available for sale and rental on Amazon Video, iTunes,  Google Play and Vudu.

The documentary spotlights a group of bullied teenage girls from Finland who spark a new organized sport called “hobbyhorsing” into a national obsession, igniting a global fascination. Visually unusual and sometimes amusing to the spectator, hobbyhorse competitors strive to place in equestrian style jumping and dressage events while riding their personalized homemade stick horses. The film’s worldwide festival release has generated features about the sport appearing in The Wall Street Journal, on ESPN and on the talk show “Ellen.” Finland now boasts more than 10,000 hobbyhorse competitors between the ages of 10-18 with leagues and competitions beginning to sprout in the United States.

Hobbyhorse Revolution had its North American premiere at the 2016 Hot Docs Festival, won the Main Prize and the Risto Jerva Prize at the Tempere Film Festival and was an Official Selection at the Visions Du Reel Festival.