Amazon Q2 Online Sales Dip, Services Revenue Increases 10%

Amazon July 28 reported a 4% decline in second-quarter (ended June 30) online sales to $50.8 billion, from $53.1 billion during the previous-year period.

Online sales include media products sold in physical (DVD/Blu-ray Disc) and digital formats, including books, games, videos and software.

Subscription revenue, which includes Prime (and Prime Video) memberships, audiobooks, e-books, digital music and other non-Amazon Web Services revenue, increased 10% to $8.71 billion, compared to $7.9 billion last year.

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In Q2 entertainment highlights, former NFL quarterback Ryan Fitzpatrick and All-Pro cornerback Richard Sherman will join Pro Football Hall of Famer Tony Gonzalez as analysts for Prime Video’s NFL “Thursday Night Football” pregame, halftime and postgame coverage. Sports anchor Charissa Thompson will host the shows. Venerable sportscaster Al Michaels and Emmy-winning analyst Kirk Herbstreit will call the live action games.

Prime Video received 30 Emmy nominations, and MGM received seven nominations. Prime Video’s nominations included “The Marvelous Mrs. Maisel,” “Lucy and Desi,” “Lizzo’s Watch Out for the Big Grrrls,” “The Academy of Country Music Awards,” “The Boys Presents: Diabolical,” “Goliath,” “Savage X Fenty Show” and “A Very British Scandal.” MGM’s nominations included “Vikings: Valhalla,” “The Voice,” “Shark Tank” and “Survivor.”

“The Boys” continued to grow its audience with the debut of Season Three. Over its premiere weekend, the Emmy-nominated superhero drama increased its worldwide audience by 234% from season one and 17% from season two.

“The Lord of the Rings: The Rings of Power” continued to build anticipation in the lead-up to its premiere. The release of new images, a teaser trailer, and a 60-second sneak peek for Prime members on Prime Day all preceded the debut of a three-minute trailer at San Diego Comic-Con. The long trailer was unveiled to a crowd of 6,500 fans during a panel with the show’s cast —moderated by Stephen Colbert — in the convention’s largest venue before being released globally. “The Lord of the Rings: The Rings of Power” launches exclusively on Prime Video in 240 countries and territories and 33 different languages on Sept. 2.

Prime Video debuted five new Original series: “The Terminal List,” starring Chris Pratt; “The Summer I Turned Pretty”; “Chloe”; “The One That Got Away”; and “Forever Summer: Hamptons.” In addition, adult animated series “Undone” and “Fairfax” each returned for second seasons. Prime Video premiered three new Original movies: Sundance Film Festival award-winner Emergency; Don’t Make Me Go, starring John Cho and Mia Isaac; and Anything’s Possible, directed by Billy Porter.

Prime Video’s international slate grew with the debut of more than 25 local Originals and live sporting events. New global programming includes “Yosi, the Regretful Spy” (Argentina), “The Kids in the Hall” (Canada), “Modern Love Mumbai” (India), “Bang Bang Baby” (Italy), and “Lovestruck High” (U.K.). Sports programming includes Roland-Garros French Open tennis in France, the Australian Swimming Championships, and live boxing in Japan.

The ad-supported, free streaming content service Amazon Freevee received its first major award win for “Judy Justice,” starring Judge Judy Sheindlin, which earned a Daytime Emmy. Freevee also premiered three new Original series — “Bosch: Legacy,” one of the 10 most-streamed shows across all services in May, according to streaming hub Reelgood; crime drama “Troppo”; and home-renovation series “Hollywood Houselift” with Jeff Lewis — and one original film, Love Accidentally.

Prime Video Channels expanded its portfolio to offer more premium Spanish-language content with the addition of Vix+, TelevisaUnivisions’ streaming service. Prime Video Channels offer customers additional paid subscriptions to third-party premium networks and other streaming entertainment channels, such as Discovery+, Paramount+, AMC+, Globo, BET+, NBA League Pass, MLB.TV, Starz and Showtime.