Netflix’s “Stranger Things” remained No. 1 on not only Parrot Analytics’ digital originals rankings the week ended July 13, but also the data firm’s overall list of TV series from any platform, including broadcast and cable, for the third straight week.
A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.
In the week following its July 4 third-season premiere, demand for “Stranger Things” more than doubled to 336 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. That was up 112% in expressions compared with the previous week.
Hulu’s “The Handmaid’s Tale” held onto the No. 2 spot on the digital originals chart, though its demand expressions dropped 4% to 35.9 million.
DC Universe’s “Titans” moved up a spot to No. 3 with 33.6 million expressions, up 1.75%, fueled a bit by online news of details for the upcoming second season. The first season arrives on Blu-ray July 16.
Netflix’s “Lucifer” moved up to the No. 4 spot. The series, based on a character from the DC Comics comic-book series “The Sandman,” dropped 8% in expressions to 29.1 million.
Rounding out the top five on the digital originals chart was Netflix’s German-language series “Dark,” with 28.4 million expressions, up 11.5% from the previous week, when it was No. 7.
The biggest rise in the digital original chart for the week was Amazon Prime Video’s “Good Omens,” which jumped from No. 17 to No. 7 with 25.8 million expressions, up 42.4% from the previous week.
The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.