Amazon Announces ‘The Prime Day Show’ Featuring Billie Eilish, H.E.R., Kid Cudi in a Three-Part Musical Event

To jumpstart the upcoming Prime Day e-commerce event, Amazon June 3 announced that multi-award-winning music artists Billie Eilish, H.E.R., and Kid Cudi will star in the “Prime Day Show,” a three-part immersive musical event presented by Amazon Music. All three episodes will premiere globally starting June 17 on Prime Video, and will be available to all customers for 30 days, with or without a Prime membership.

“Working with Billie Eilish, H.E.R. and Kid Cudi to bring their music to life through these imaginative experiences has been incredible,” Ryan Redington, VP of music industry at Amazon Music, said in a statement. “Watching these artists create three shows from the depths of their imagination has been unlike anything we’ve ever done before.”

Prime Day Show viewers will be treated to three unique experiences that fuse performance and storytelling, transporting fans to worlds inspired by Paris, The Dunbar Hotel, and outer space.

Eilish brings a timeless, Parisian neighborhood to life with a series of cinematic performances. Set in the city known as the birthplace of cinema, the 27-minute set was directed by the seven-time Grammy winner and Sam Wrench, and features new music from her upcoming album, Happier Than Ever.

Once known as the hub of Los Angeles Black culture in the 1930s and ’40s, the Dunbar Hotel hosted some of the most prominent figures of its time, including musicians Duke Ellington, Lena Horne and Billie Holiday. In a modern day 25-minute tribute to this important piece of history and culture, H.E.R. imagines what The Dunbar Hotel would be like if it existed in 2021 featuring new music from her album, Back Of My Mind.

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Finally, Kid Cudi departs Earth to establish a new community on the moon in this 25-minute inter-cosmic performance. Featuring music from his album Man on the Moon III, Cudi collaborates with the International Space Orchestra, the world’s first orchestra composed of space scientists from NASA Ames Research Center, the SETI Institute, and the International Space University as his backing band, in a musical collision defying sight, sound, and space.

“These iconic artists have not only broken new ground in music, but are inspired storytellers, culture creators, and visionaries,” said Jennifer Salke, head of Amazon Studios. “We’re thrilled to partner with Billie, H.E.R. and Cudi to bring these authentic and deeply personal specials to fans around the world as we celebrate Prime Day.”

Beginning today, Amazon Music subscribers and Prime members can access the official Prime Day Show playlist here. The Prime Day Show will also be available to stream on Twitch, IMDb TV, and on Amazon devices including Fire TV, Echo Show and Fire tablets on Prime Video.

Amazon’s annual Prime Day event will be held June 21 and 22, offering Prime members deals on more than 2 million items.

Amazon Prime Day E-commerce Extravaganza Happening June 21 & 22

Amazon’s annual Prime Day e-commerce event will be held June 21 and 22. The shopping extravaganza, which launched in 2015 as a single-day event, affords Prime subscribers more than 2 million deals across myriad categories, including exclusives on Prime Video, Amazon Music and Prime Gaming, among others.

Prime Day kicks off at midnight PT (3 a.m. ET) and runs through June 22 for Prime members in the U.S., the U.K., the United Arab Emirates, Turkey, Spain, Singapore, Saudi Arabia, Portugal, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria and Australia.

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Amazon said the e-commerce event supports third-party small businesses with more than 1 million deals. Members can shop across local black-owned, woman-owned, military family-owned, and many more small businesses. For Prime Day and throughout the rest of 2021, Amazon will spend more than $100 million to support small businesses selling on Amazon, including promotional activities to encourage customers to shop with them. Prime Day provides small businesses with an opportunity to market their products to millions of Prime members around the world.

Amazon, which doesn’t disclose Prime Day revenue data, did say that the 2020 event generated $3.5 billion in sales for small businesses.

“Prime Day is a celebration of our Prime members, and we’re excited to bring members great deals across an incredible selection, whether members want to shop and save on top brands, buzzworthy items, or small business collections,” Jamil Ghani, VP of Amazon Prime, said in a statement.

Best Buy Bowing ‘Black Friday’ Deals Early Oct. 13-14

With retail turned on its head due to the coronavirus pandemic, Best Buy Oct. 8 announced it would jumpstart its annual Black Friday sales discounts for two days on Oct. 13 and 14. The consumer electronics retail giant will offer dozens of deals from its not-yet-released Black Friday ad.

The Black Friday retail holiday typically occurs the day after Thanksgiving with brick-and-mortar and digital stores looking to jumpstart the winter holiday shopping season. But with Amazon launching its annual Prime Day ecommerce event on Oct. 13, Best Buy is looking to crash the party.

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Showcase deals include a 70-inch Samsung 4K Smart TV for $529.99 ($220 off SRP); laptops starting at $119.99; and JBL wireless headphones priced at $69.99 (save $80). The rest of Best Buy’s Black Friday ad, which typically includes significant price cuts on DVD and Blu-ray Disc movies, will come later this month with a guarantee to reimburse customers if the price of sale items drops before Nov. 27.

In addition to in-store safety protocols, Best Buy is also offering contactless curbside pickup, store pickup, and same-day and next-day delivery options.

Amazon Prime Day Set for Oct. 13-14

Amazon Sept. 28 confirmed online scuttlebutt that it would hold its annual Prime Day e-commerce sales event Oct. 13 and 14. The news follows Amazon’s unveiling of a range of new and updated consumer electronics devices, including Luna online gaming system and controller, and globe-shaped Echo speakers.

Prime Day kicks off at midnight PT on Tuesday, Oct. 13, and runs through Wednesday, Oct. 14, for Prime members in the U.S., U.K, U.A.E, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, and — participating for the first time this year — Turkey and Brazil.

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Members can shop deals and products for the holiday season, including toys, TVs, electronics, home entertainment, fashion, beauty, kitchen, home, and Amazon Devices starting today and throughout the two-day epic deals event at

“In the midst of an unprecedented year, we’re committed to making this the most successful Prime Day ever for our small businesses and excited for Prime members worldwide to discover new ways to support local entrepreneurs and save big on everything they need and love,” Jeff Wilke, Amazon CEO Worldwide Consumer, said in a statement. “This year’s Prime Day is the perfect opportunity for Prime members to get their holiday shopping done early from the comfort of their homes — and to have more time to spend with their families and friends throughout the season.”

During last year’s Prime Day, Amazon said it sold more than 100,000 laptops, 200,000 televisions, 300,000 headphones, 350,000 luxury beauty products and more than 1 million toys — and in the process, generating more than $2 billion in sales for third-party retailers.

To further its support of small businesses during COVID-19 and beyond, Amazon is investing an additional $100 million in special Prime Day and holiday promotional programs, and beginning today through Oct. 12, Amazon will offer a $10 credit to use on Prime Day to members who spend $10 on items sold by select small businesses in Amazon’s store.

“Prime Day has become an indisputable shopping holiday, greatly benefiting online retailers that can attract consumers to their site through compelling email campaigns or offering value-add services like buy online, pick up in-store,” Jason Woosley, VP of Adobe’s commerce product division, told CNBC last year.

Amazon Delays Prime Day Sales Event Due to Coronavirus

Amazon has delayed its annual Prime Day sales extravaganza until later this year due to ongoing surges in the coronavirus pandemic. Although the e-commerce behemoth has not officially announced a new date, CNBC, citing an email to third-party “Amazon Sellers” said the company was requesting vendors schedule time in October. Five-year-old Prime Day, Amazon’s biggest annual sales event, is typically held in mid-July.

“Over the last five years, Prime Day has become a special celebration and time for Prime members to shop incredible deals for themselves and for friends and family — and it’s something we look forward to every year,” Amazon said in a statement. “This year we’ll be holding Prime Day later than usual, while ensuring the safety of our employees and supporting our customers and selling partners.”

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Last month, CNN, citing sources, reported Amazon was tracking virus infections in its shipping warehouses worldwide. The company has not disclosed how many of its employees have gotten sick.

The 36-hour Prime event, which last year reportedly generated about $6 billion in sales of 175 million items to Prime members — more than Black Friday and Cyber Monday combined — sold in excess of 100,000 laptops, 200,000 televisions, 300,000 headphones, 350,000 beauty products and 1 million toys. Amazon sold more of its branded Echo Dot speakers, Fire TV Stick and Alexa Voice Remote.

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Adobe Analytics found that Prime Day raised all retail ships, with 68% increase in online sales among 80 of the top 100 online retailers in 2019.

“Prime Day has become an indisputable summer shopping holiday, greatly benefiting online retailers that can attract consumers to their site through compelling email campaigns or offering value-add service like buy online and pick up in-store,” Adobe’s Jason Woosley said.