Amazon Launches ‘Prime Cinema’ for Early Digital Movie Releases

Amazon early on Sunday, March 22, announced via email the launch of Prime Video | Cinema, a new online hub where the company says “you can watch the latest movies just released in theaters — without leaving home.”

Disney/Pixar’s Onward is available to buy for $19.99, while Universal Pictures’ The Invisible Man, The Hunt and Emma are available to rent at the same price. The price is also the same for HD or SD.

All four films were made available for home viewing earlier than expected due to the closure of movie theaters in response to the escalating novel coronavirus (COVID-19) pandemic.

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Consumers who digitally rent a film have 30 days to start watching it, and must finish watching the movie within 48 hours.