Amazon Music Tops 55 Million Subscribers

Amazon Jan. 22 disclosed that entering 2020 its branded music streaming service, Amazon Music Unlimited, has generated more than 55 million customers globally, with subscriptions growing more than 50% in 2019 across the U.S., U.K., Germany and Japan; more than doubling in France, Italy, Spain and Mexico.

In the second half of 2019, Amazon Music also launched in Brazil and introduced Amazon Music HD, which it claims offers the highest-quality audio available for streaming, as well as an ad-supported tier in the U.S., U.K. and Germany.

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Spotify is the largest subscription music streaming service with 96 million subscribers and 170 million users overall, according to a regulatory filing.

“At the end of June 2019 there were 304.9 million music subscribers globally. That was up 34 million on the end of 2018, while the June 2018 to June 2019 growth was 69 million — exactly the same rate of additions as one year earlier,” online research firm Midia wrote in a blog post last year.

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At that time, Midia claimed the following subscriber counts for music services: Apple Music (54.7 million subscribers and an 18% market share); Amazon Music (38.3 million / 13%); Tencent Music (31 million / 10%); Google / YouTube Music (16.2 million / 5%); Deezer (8.5 million / 3%); Pandora (7.1 million / 2%); and South Korea’s Melon (5.3 million / 2%); with other services accounting for 34.5 million subscribers and the remaining 11% global market share.

Amazon Music Expands Service in Canada

Amazon Sept. 26 announced the launch of Amazon Music Unlimited in Canada, featuring voice-activated controls by Alexa.

Amazon launched Prime Music in 2016, with Canadian service bowed in 2017. Amazon Music Unlimited affords users access to millions of more songs and artists on the Amazon Music app for iOS and Android, and on all Echo devices.

Amazon Music Unlimited is available to all customers, offering even more music and ways to ask for it through Alexa. Users have the ability to ask for music on any Alexa-enabled device, including through the Amazon Music app for iOS and Android, by mood, era, genre and title.

Users can also request a playlist based on activity, set music alarms to wake up to, build and add a song to a new playlist just by asking, or return to a song they were listening to earlier in the day. With hands-free listening in the Amazon Music app, users can simply ask Alexa to play music, anywhere they go.

Available in more than 40 countries, Amazon Music offers ad-free access to the newest music from artists such as Ariana Grande, Drake, Arkells, Shawn Mendes and Carrie Underwood, among others, with unlimited playback and skips.

In addition to a range of locally curated playlists and stations featuring international chart-topping artists, from “Brand New Music” to “All Hits,” Amazon Music Unlimited offers numerous playlists and stations featuring Canadian artists from all genres including Cœur de pirate, Celine Dion, The Weeknd, Blue Rodeo and Jessie Reyez. Subscribers can also find the best in top genres, from Tory Lanez on “Fresh Hip-Hop” to The Reklaws on “Fresh Country,” as well as explore a range of globally available playlists, including “Pop Culture,” which spotlights the latest pop music releases.

Amazon is offering new Prime subscribers a free 90-day trial for a variety of plan options, including the standard Prime member price of CDN$7.99/month or CDN$79/year, the individual plan for non-Prime members at CDN$9.99/month; the family plan, which allows up to six members of a household to share a subscription for CDN$14.99/month for Prime and non-Prime members, or CDN$149/year for Prime members; the single device plan, offering full access to Amazon Music Unlimited at CDN$3.99/month on one Echo device, including the recently announced Echo Dot, Echo Plus, Echo Show and more.

“We’ve seen such a positive customer response from the launch of Prime Music for Canada last year, and with today’s launch we’re excited to bring more customers even more choice and ways of discovering music with Alexa,” Sean McMullan, head of international expansion for Amazon Music, said in a statement.