Amazon Fire TV Tops 200 Million Devices Sold Globally

Amazon Fire TV, the streaming video set-top device and separately branded television line, has topped 200 million in collective unit sales, according to Amazon.

The Amazon-built TV lineup will now include three new sizes of the Fire TV Omni QLED Series lineup, which includes the Fire TV Ambient Experience; and a new affordable Fire TV 2-Series, which starts at just $199.99. Amazon also is launching its Amazon-built TVs in more countries, bringing the Omni QLED Series, Fire TV 4-Series, and the new Fire TV 2-Series to the United Kingdom, Germany and Mexico for the first time.

Fire TVs range in size from 32 inches to 75 inches, with the new Fire TV Omni QLED Series 43-inch, 50-inch, and 55-inch sizes available now for pre-order starting at $449.99 at Amazon and available for purchase at BestBuy.com starting May 11.

“Televisions are the fastest growing segment in the Fire TV business,” Daniel Rausch, VP of Amazon Entertainment Devices and Services, said in a statement.

The original Amazon Fire TV set-top was launched on April 2, 2014. The second-generation version was released in 2015.

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Amazon Launches Line of Branded Fire TVs

Amazon Oct. 27 launched its first-ever line of branded high-definition televisions. The Omni TVs combine Amazon’s Fire TV streaming with voice-activated Alexa — essentially turning the TV into an internet-connected smart hub in the living room.

In addition to live TV, users can search for movies and shows, dimming the lights, check sports scores, who rang the Ring doorbell, etc. — all done hands free. Users can also change profiles, switch HDMI inputs, and adjust the picture settings with their voice.

“What’s powerful about the Fire TV Omni Series is it can bring people together by enabling two-way video calling with Alexa Communications, and coming soon, with Zoom,” Amazon wrote in a blog post. “Now you can sit back on the couch and call friends and family on the big screen by simply plugging in a USB webcam into your Fire TV Omni Series.”

The Fire TV Omni Series starts at $409.99 and is available in 43-inch, 50-inch, 55-inch, 65-inch and 75-inch model sizes. The 4-Series starts at $369.99 and is available in 43-inch, 50-inch and 55-inch model sizes.