In reporting Thanksgiving weekend sales, Amazon Nov. 28 touted the first-ever Black Friday NFL game, which streamed exclusively on Prime Video featuring the New York Jets losing to the Miami Dolphins, 34-13.
Amazon, which paid the NFL $11 billion to exclusively distribute “Thursday Night Football” through 2033, reportedly paid the NFL $100 million to stream the Black Friday game, which featured for the first time in-game shopping features, aimed at melding the company’s legacy e-commerce platform with live-sports streaming.
Commercials during the game featured QR codes that directed viewers to Amazon.com. The company reportedly sold out all third-party ads for game, priced at $900,000 per 30-second spot.
Amazon reported that its extended Black Friday and Cyber Monday holiday shopping event, which began Nov. 17 and continued through Nov. 27, was its biggest ever compared to the same 11-day period ending on Cyber Monday in previous years. The ecommerce behemoth said consumers globally purchased more than 1 billion items on the platform.