First-Ever Black Friday NFL Game Highlights Amazon’s Thanksgiving Weekend

In reporting Thanksgiving weekend sales, Amazon Nov. 28 touted the first-ever Black Friday NFL game, which streamed exclusively on Prime Video featuring the New York Jets losing to the Miami Dolphins, 34-13.

Amazon, which paid the NFL $11 billion to exclusively distribute “Thursday Night Football” through 2033, reportedly paid the NFL $100 million to stream the Black Friday game, which featured for the first time in-game shopping features, aimed at melding the company’s legacy e-commerce platform with live-sports streaming.

Commercials during the game featured QR codes that directed viewers to Amazon.com. The company reportedly sold out all third-party ads for game, priced at $900,000 per 30-second spot.

Amazon reported that its extended Black Friday and Cyber Monday holiday shopping event, which began Nov. 17 and continued through Nov. 27, was its biggest ever compared to the same 11-day period ending on Cyber Monday in previous years. The ecommerce behemoth said consumers globally purchased more than 1 billion items on the platform.

IMDb Launches AVOD Entertainment Streaming Channel

Movie website IMDb Jan. 10 announced the launch of IMDb Freedive, a free, ad-supported streaming entertainment video channel.

The channel is available in the United States on the IMDb website (www.imdb.com/freedive) via laptop, personal computer and on all Amazon Fire TV devices, according to the company, which is a subsidiary of Amazon.com.

IMDb Freedive enables customers to watch TV shows, including “Fringe,” “Heroes,” “The Bachelor” and “Without a Trace,” as well as movies, such as Awakenings, Foxcatcher, Memento, Monster, Run Lola Run, The Illusionist, The Last Samurai and True Romance, without purchasing a subscription, the company announced.

In launching the site, IMDb is expanding its video offering beyond short-form original series, trailers and celebrity interviews. Customers also can use “X-Ray,”  powered by the information on IMDb, to get information about cast, crew, trivia, soundtracks and more.

IMDb original video series, including “The IMDb Show,” “Casting Calls” and “No Small Parts,” are also available to stream on IMDb Freedive.

“Customers already rely on IMDb to discover movies and TV shows and decide what to watch,” said Col Needham, founder and CEO of IMDb, in a statement. “With the launch of IMDb Freedive, they can now also watch full-length movies and TV shows on IMDb and all Amazon Fire TV devices for free. We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely, including on IMDb’s leading mobile apps.”

Fire TV customers will see the IMDb Freedive icon in the “Your Apps & Channels” row. On Fire TV, consumers can say “Alexa, go to Freedive,” to access the site.

The IMDb Freedive catalog will continue to evolve, with new titles added regularly, according to the company.