Kozlowski Promoted to Head of Data Strategy & Innovation at Lionsgate Motion Picture Group

Amanda Kozlowski, a onetime home entertainment marketing chief, has been promoted to EVP, head of data strategy and innovation for the Lionsgate Motion Picture Group.

Kozlowski will report to Jen Hollingsworth, Lionsgate’s Motion Picture Group COO.

According to a press release, Kozlowski “will be a key leader on Hollingsworth’s strategy and innovation team, which is working to further data- and measurement-based decision-making inside the Motion Picture Group, help the organization adapt to changing needs and priorities in a time of rapid industry transformation, and launch new systems, tools, and processes to deliver on the goal of making the Motion Picture Group a workplace of the future.”

Amanda Kozlowski

Kozlowski’s team will be charged with designing and managing data and technology solutions, consumer and market research, and advanced analytics across the division, servicing all functions and windows. The group will also spearhead change management initiatives, business transformation efforts, and people and culture programs — the latter in close partnership with Lionsgate’s human resources department and the Motion Picture Group’s new inclusive content group, also under Hollingsworth’s strategy and innovation team.

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“This promotion recognizes the importance of the work Amanda is doing to drive transformational change and leverage data across every aspect of our business,” Hollingsworth said. “Amanda’s incredible vision and advanced leadership skills have already established her as one of Lionsgate’s key executive team members. With this change, Amanda now turns her innate abilities to innovate and inspire toward helping the Motion Picture Group achieve our goal of being a workplace that champions inclusion, empowers staff, and continues to drive progress toward the future.”

Kozlowski joined Lionsgate in 2008 as a junior manager in the marketing department and has since held a series of progressively more responsible roles. Most recently, she oversaw Lionsgate’s marketing efforts across traditional and emerging platforms and technologies for the entire home entertainment and digital distribution division, including Lionsgate feature films and TV titles, original Starz programming, the company’s 17,000-title library, and third-party titles from such content companies as StudioCanal, Amazon Studios and CBS Films.

Prior to joining Lionsgate, Kozlowski oversaw campaigns for marketing agency A.D.D. Marketing + Advertising as well for the nonprofit organization Film Independent. Kozlowski holds a bachelor’s degree from the University of South Carolina.

Lionsgate Taps Kozlowski to Head Home Entertainment, Digital Distribution Marketing

Lionsgate Oct. 10 announced the promotion of marketing executive Amanda Kozlowski to EVP of home entertainment and digital distribution marketing.

Kozlowski, a 10-year veteran of the company, in her new role will oversee Lionsgate’s marketing efforts across traditional and emerging platforms and technologies for the entire home entertainment and digital distribution division.

Amanda Kozlowski

This includes home entertainment distribution of Lionsgate’s feature film slate, titles from one of the largest independent television businesses in the world, Starz’s original programming slate, a 17,000-title film and television library, and third-party titles from such content companies as StudioCanal, Grindstone, A24, Amazon Studios, CBS Films, and sister company Roadside Attractions, among others.

Kozlowski also is charged with managing the department’s media planning, marketing technology platforms and data analytics.

“In this changing environment, it’s crucial to have someone who can bring a fresh and innovative perspective to how we approach the market and there’s no one better qualified than Amanda,” Lionsgate president of worldwide home entertainment Ron Schwartz and president of worldwide television and digital distribution Jim Packer said in a joint statement.

“Her incredible track record, vision and dedication to our prolific home entertainment business makes her the perfect candidate to lead our marketing group.”

Kozlowski previously served as SVP of digital marketing, leading the digital marketing strategy for the department. She also has overseen the execution of Lionsgate’s domestic EST/VOD sales efforts and distribution deals with Roadside Attractions, Miramax Films and StudioCanal.

Prior to joining Lionsgate, Kozlowski oversaw campaigns for marketing agency A.D.D. Marketing + Advertising as well for the nonprofit organization Film Independent.

Kozlowski holds a bachelor’s degree from the University of South Carolina.