Alisa Bowen has been promoted to president of Disney+, effective immediately. Bowen has led global business operations for Disney’s streaming platforms, including Disney+, since its launch in 2019.
Bowen will work closely with key leaders across The Walt Disney Company for the forthcoming launch of the advertising-supported subscription streaming tier, as well as multi-channel promotional support for Disney+ and its content slate.
The executive most recently served as EVP of global business operations for Disney Streaming, overseeing global content and business operations for the company’s direct-to-consumer video streaming businesses, including Hulu, ESPN+ and Star+. This included cross-functional leadership of the global Disney+ rollout in 154 markets worldwide.
Regional leaders for Disney+ in Canada, Europe, the Middle East and Africa (EMEA), Asia Pacific, and Latin America will report jointly to Bowen and regional leadership. Bowen will continue to report to Michael Paull, president of direct to consumer of Disney Media Entertainment & Distribution.
She joined Disney in 2017 as SVP of digital media and CTO of the company’s international operations, where she led a transformation of Disney’s channel broadcast technology, content operations, and digital publishing across EMEA, Asia Pacific, and Latin America.
“Alisa has been an indispensable member of our leadership team since the inception of Disney+,” Paull said in a statement. “She possesses a rare and valuable combination of deep institutional knowledge, forward-thinking innovation, and global vision rooted in a strong focus on our consumer, that is perfectly suited for this critical role, and I am confident that she will have an immediate and positive impact on the business.”